{"id":1570,"date":"2021-11-01T09:00:00","date_gmt":"2021-11-01T00:00:00","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=1570"},"modified":"2021-08-19T11:53:05","modified_gmt":"2021-08-19T02:53:05","slug":"20211101","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/glossary\/20211101\/","title":{"rendered":"\u72d9\u3044\u3092\u5b9a\u3081\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\uff01\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i-\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u306a\u305c\u5fc5\u8981\u304b<\/a><\/li><li><a href=\"#i--2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u9806<\/a><ul><li><a href=\"#i--3\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30bb\u30b0\u30e1\u30f3\u30c8<\/a><\/li><li><a href=\"#i--4\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li><a href=\"#i--5\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/a><\/li><\/ul><\/li><li><a href=\"#i--6\"><span class=\"toc_number toc_depth_1\">3<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u306e\u30ea\u30bd\u30fc\u30b9\u306b\u4f59\u88d5\u304c\u3042\u308c\u3070\u3088\u3044\u306e\u3067\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u306f\u305d\u306e\u3088\u3046\u306a\u6075\u307e\u308c\u305f\u72b6\u6cc1\u306f\u307e\u308c\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u306e\u4e2d\u3067\u3001\u8ca9\u58f2\u7b49\u306e\u52b9\u7387\u3092\u4e0a\u3052\u3066\u3044\u304f\u624b\u6cd5\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u3046\u3061\u306e1\u3064\u304c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002\u4eca\u56de\u306f\u305d\u306e\u3088\u3046\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u8981\u3084\u5b9f\u969b\u306e\u624b\u9806\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\n\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u306a\u305c\u5fc5\u8981\u304b<\/span><\/h2>\n\n\n\n\n\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u4efb\u610f\u306e\u7279\u6027\u3084\u7279\u5fb4\u306a\u3069\u3092\u57fa\u6e96\u306b\u3057\u3066\u7d30\u5206\u5316\u3057\u3001\u305d\u306e\u898b\u8fbc\u307f\u5ba2\u5c64\u306b\u5bfe\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3067\u3059\u3002\u7c21\u5358\u306b\u8a00\u3046\u3068\u300c\u898b\u8fbc\u307f\u5ba2\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u300d\u3060\u3068\u3082\u8a00\u3048\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u306a\u305c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002<br>\n\n\n\n<br>\u55b6\u696d\u7d4c\u9a13\u7b49\u306e\u3042\u308b\u65b9\u306a\u3089\u611f\u3058\u3066\u304a\u3089\u308c\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u3069\u308c\u3060\u3051\u826f\u3044\u88fd\u54c1\u3067\u3042\u3063\u3066\u3082\u8cb7\u3044\u624b\u5074\u304c\u305d\u306e\u5fc5\u8981\u6027\u3092\u611f\u3058\u3066\u3044\u306a\u3044\u9650\u308a\u58f2\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u3002\u3082\u3061\u308d\u3093\u672c\u4eba\u304c\u81ea\u899a\u3057\u3066\u3044\u306a\u3044\u3060\u3051\u306e\u6f5c\u5728\u7684\u306a\u9700\u8981\u3068\u3044\u3046\u306e\u3082\u5b58\u5728\u3057\u307e\u3059\u304c\u3001\u305d\u308c\u3082\u542b\u3081\u3066\u8ca9\u58f2\u53ef\u80fd\u306a\u76f8\u624b\u5148\uff08\uff1d\u6709\u671b\u306a\u898b\u8fbc\u307f\u5ba2\uff09\u306e\u7bc4\u56f2\u3084\u5c64\u306f\u3042\u308b\u7a0b\u5ea6\u6c7a\u307e\u3063\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002<br>\n\n\n\n<br>\u3082\u3057\u305d\u3046\u3060\u3068\u3059\u308b\u3068\u3001\u305f\u3060\u3084\u307f\u304f\u3082\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3063\u3066\u3082\u3001\u975e\u5e38\u306b\u52b9\u7387\u304c\u60aa\u3044\u3053\u3068\u306f\u304a\u5206\u304b\u308a\u3044\u305f\u3060\u3051\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u81ea\u793e\u306e\u88fd\u54c1\u306e\u9700\u8981\u304c\u3042\u308b\u5bfe\u8c61\u306b\u7d5e\u3063\u3066\u30a2\u30af\u30b7\u30e7\u30f3\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u3084\u30ea\u30bd\u30fc\u30b9\u306e\u4e2d\u3067\u52b9\u7387\u826f\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\n\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i--2\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u9806<\/span><\/h2>\n\n\n\n\n\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u969b\u306b\u884c\u3046\u969b\u306b\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u7528\u3044\u3089\u308c\u308b\u306e\u304c\u300cSTP\u6226\u7565\u300d\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002STP\u6226\u7565\u306e\u5404\u30a2\u30eb\u30d5\u30a1\u30d9\u30c3\u30c8\u306f\u300cS\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u300d\u300cT\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u300cP\uff1a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u300d\u3092\u8868\u3057\u3066\u304a\u308a\u3001\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u6cbf\u3063\u3066\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u2192\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u2192\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u9806\u306b\u9032\u3081\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u3057\u3063\u304b\u308a\u3068\u5408\u7406\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\n\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--3\">\u30bb\u30b0\u30e1\u30f3\u30c8<\/span><\/h3>\n\n\n\n\n\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306f\u898b\u8fbc\u307f\u5ba2\u3092\u4efb\u610f\u306e\u57fa\u6e96\u306b\u3088\u3063\u3066\u5206\u5272\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4e00\u822c\u7684\u306a\u6d88\u8cbb\u8005\u5411\u3051\uff08BtoC\uff09\u5546\u6750\u306e\u5834\u5408\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u5c64\u3092\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u306a\u57fa\u6e96\u3067\u3042\u308b\u300c\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5c5e\u6027\uff09\u300d\u3084\u3001\u5fc3\u7406\u5b66\u5c5e\u6027\u306e\u300c\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5c5e\u6027\uff09\u300d\u306a\u3069\u306e\u8ef8\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u8ef8\u306e\u4f8b\u3068\u3057\u3066\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<br><br>\n\n\n\n\n<ul><li>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<br>\u5e74\u9f62\u30fb\u5e74\u4ee3\u3001\u6027\u5225\u3001\u5e74\u53ce\u3001\u8077\u696d\u3001\u5c45\u4f4f\u5730\u3001\u52e4\u52d9\u5730\u306a\u3069<br>\uff08\u203b\u5c45\u4f4f\u5730\u306a\u3069\u306e\u5730\u7406\u7684\u306a\u7279\u6027\u306f\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5c5e\u6027\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\uff09<\/li><\/ul>\n\n\n\n\n\n<ul><li>\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<br>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u884c\u52d5\u3001\u4fe1\u5ff5\u3001\u4fa1\u5024\u89b3\u3001\u8cfc\u8cb7\u52d5\u6a5f\u3001\u8da3\u5473\u306a\u3069<\/li><\/ul>\n\n\n\n\n<br>\u4f01\u696d\u5411\u3051\uff08BtoB\uff09\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306e\u5834\u5408\u306f\u5c11\u3057\u9055\u3063\u305f\u89d2\u5ea6\u304b\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002BtoB\u306e\u5834\u5408\u306f\u300c\u5bfe\u8c61\u306e\u4f01\u696d\u3092\u57fa\u6e96\u3068\u3057\u305f\u8ef8\uff08\u4f01\u696d\u8ef8\uff09\u300d\u3068\u300c\u76f4\u63a5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u5bfe\u8c61\u3068\u306a\u308b\u4f01\u696d\u62c5\u5f53\u8005\u306e\u8ef8\uff08\u62c5\u5f53\u8005\u8ef8\uff09\u300d\u306e2\u3064\u306e\u8ef8\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u4f01\u696d\u8ef8\u3067\u306f\u3001\u4f01\u696d\u898f\u6a21\u3084\u53ce\u76ca\u6027\u3092\u8868\u3059\u8cc7\u672c\u91d1\u3001\u58f2\u4e0a\u984d\u3001\u5229\u76ca\u984d\u30fb\u7387\u306a\u3069\u3001\u307e\u305f\u4f01\u696d\u306e\u7279\u6027\u3092\u8868\u3059\u696d\u7a2e\u3084\u696d\u614b\u306a\u3069\u304c\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u62c5\u5f53\u8005\u8ef8\u3067\u306f\u62c5\u5f53\u8005\u306e\u6240\u5c5e\u90e8\u7f72\u3084\u8077\u8cac\u3001\u6c7a\u88c1\u6a29\u306e\u6709\u7121\u306a\u3069\u304c\u57fa\u6e96\u3068\u3057\u3066\u7528\u3044\u3089\u308c\u307e\u3059\u3002<br>\n\n\n\n<br>\u3082\u3061\u308d\u3093\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u8ef8\u3092\u4f7f\u7528\u3057\u3066\u3069\u306e\u7a0b\u5ea6\u306e\u7c92\u5ea6\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\u306e\u304c\u9069\u5207\u306a\u306e\u304b\u306f\u3001\u5bfe\u8c61\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\n\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--4\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/span><\/h3>\n\n\n\n\n\u5206\u5272\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u7fa4\u304b\u3089\u3001\u81ea\u793e\u88fd\u54c1\u306e\u4e3b\u306a\u8ca9\u58f2\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u5bfe\u8c61\u3092\u6c7a\u3081\u3066\u3044\u304f\u306e\u304c\u5b9f\u969b\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u4f5c\u696d\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u969b\u300c6R\u300d\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u53c2\u8003\u306a\u308a\u307e\u3059\u30026R\u3068\u306f\u305d\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u6709\u52b9\u306a\u5e02\u5834\u898f\u6a21\u3092\u6301\u3064\u304b\u3069\u3046\u304b\uff08Realistic Scale\uff09\u3001\u7af6\u5408\u72b6\u6cc1\u304c\u53b3\u3057\u3044\u304b\u3069\u3046\u304b\uff08Rival\uff09\u3001\u5e02\u5834\u306e\u6210\u9577\u6027\u306f\u3069\u306e\u7a0b\u5ea6\u304b\uff08Rate of Growth\uff09\u3001\u4ed6\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306a\u3069\u306b\u5bfe\u3059\u308b\u6ce2\u53ca\u52b9\u679c\u306f\u3042\u308b\u304b\uff08Ripple 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