{"id":1655,"date":"2022-05-09T09:00:00","date_gmt":"2022-05-09T00:00:00","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=1655"},"modified":"2022-04-26T11:42:44","modified_gmt":"2022-04-26T02:42:44","slug":"20220509","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/glossary\/20220509\/","title":{"rendered":"\u9867\u5ba2\u3068\u5171\u306b\u6210\u9577\u3059\u308b\uff01\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3067\u7a76\u6975\u306eWin-Win\u3092\u5b9f\u73fe"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i-\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3068\u306e\u9055\u3044<\/a><\/li><li><a href=\"#i--2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u76ee\u7684<\/a><ul><li><a href=\"#i--3\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30b5\u30fc\u30d3\u30b9\u89e3\u7d04\u7387\u306e\u4f4e\u6e1b<\/a><\/li><li><a href=\"#ltv\"><span class=\"toc_number toc_depth_2\">2.2<\/span>  LTV\u306e\u6700\u5927\u5316<\/a><\/li><li><a href=\"#i--4\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u88fd\u54c1\u6539\u5584\u306e\u305f\u3081\u306e\u60c5\u5831\u306e\u5165\u624b<\/a><\/li><\/ul><\/li><li><a href=\"#i--5\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531<\/a><ul><li><a href=\"#saas\"><span class=\"toc_number toc_depth_2\">3.1<\/span> SaaS\u578b\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306e\u53f0\u982d<\/a><\/li><li><a href=\"#i--6\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u5e02\u5834\u6210\u719f\u306b\u3088\u308b\u5e02\u5834\u6210\u9577\u7387\u306e\u920d\u5316<\/a><\/li><\/ul><\/li><li><a href=\"#i--7\"><span class=\"toc_number toc_depth_1\">4<\/span> \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u6210\u529f\u306e\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul><li><a href=\"#i--8\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u305d\u306e\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u6210\u529f\u3068\u306f\u4f55\u304b\u3092\u8a8d\u8b58\u3059\u308b<\/a><\/li><li><a href=\"#i--9\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u30ae\u30e3\u30c3\u30d7\u3084\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b<\/a><\/li><li><a href=\"#kpi\"><span class=\"toc_number toc_depth_2\">4.3<\/span> KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li><a href=\"#i--10\"><span class=\"toc_number toc_depth_2\">4.4<\/span> \u55b6\u696d\u3084\u958b\u767a\u90e8\u9580\u3068\u7dca\u5bc6\u306b\u9023\u643a\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i--11\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n\n\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u9867\u5ba2\u306e\u4e8b\u696d\u3092\u3001\u81ea\u793e\u88fd\u54c1\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3055\u3089\u306b\u767a\u5c55\u3055\u305b\u308b\u76ee\u7684\u3067\u3055\u307e\u3056\u307e\u306a\u652f\u63f4\u3092\u884c\u3046\u6d3b\u52d5\u3067\u3059\u3002\u4eca\u56de\u306f\u306a\u305c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u304c\u5fc5\u8981\u306a\u306e\u304b\u3001\u3055\u3089\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3092\u884c\u3046\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\n\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3068\u306e\u9055\u3044<\/span><\/h2>\n\n\n\n\n\u88fd\u54c1\u8cfc\u5165\u5f8c\u306e\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u652f\u63f4\u306f\u5f93\u6765\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306f\u3001\u4e3b\u306b\u81ea\u793e\u88fd\u54c1\u306e\u4f7f\u7528\u306b\u95a2\u3059\u308b\u30c8\u30e9\u30d6\u30eb\u89e3\u6c7a\u306b\u91cd\u70b9\u304c\u7f6e\u304b\u308c\u3066\u3044\u305f\u306e\u306b\u5bfe\u3057\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u3001\u9867\u5ba2\u306e\u4e8b\u696d\u306b\u7740\u76ee\u3057\u3066\u3044\u308b\u70b9\u304c\u5927\u304d\u304f\u3053\u3068\u306a\u308a\u307e\u3059\u3002\u5f93\u3063\u3066\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3068\u76f4\u63a5\u306f\u95a2\u4fc2\u3057\u306a\u3044\u3088\u3046\u306a\u652f\u63f4\u3092\u884c\u3046\u5834\u5408\u3082\u767a\u751f\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306f\u539f\u5247\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3084\u82e6\u60c5\u306b\u5bfe\u3057\u3066\u53d7\u52d5\u7684\u5bfe\u5fdc\u3059\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u3001\u81ea\u793e\u304b\u3089\u3082\u80fd\u52d5\u7684\u306b\u50cd\u304d\u304b\u3051\u307e\u3059\u3002\n\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i--2\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u76ee\u7684<\/span><\/h2>\n\n\n\n\n\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u3001\u9867\u5ba2\u306e\u4e8b\u696d\u306e\u767a\u5c55\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u304c\u305d\u306e\u76ee\u7684\u306a\u306e\u3067\u3001\u4f8b\u3048\u3070\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u306a\u3089\u55b6\u696d\u6d3b\u52d5\u304c\u6d3b\u767a\u306b\u306a\u3063\u305f\u308a\u3001\u53d7\u6ce8\u52b9\u7387\u304c\u4e0a\u304c\u3063\u305f\u308a\u3059\u308b\u3088\u3046\u306a\u652f\u63f4\u3092\u884c\u3044\u307e\u3059\u3002\u307e\u305f\u7d4c\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u7d4c\u7406\u51e6\u7406\u306e\u52b9\u7387\u5316\u3084\u7533\u8acb\u30df\u30b9\u306e\u6291\u5236\u3001\u7d4c\u8cbb\u524a\u6e1b\u306b\u3064\u306a\u304c\u308b\u3088\u3046\u306a\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3067\u306f\u6b21\u306e\u3088\u3046\u306a\u9805\u76ee\u304c\u76ee\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u307e\u3059\u3002\n\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--3\">\u30b5\u30fc\u30d3\u30b9\u89e3\u7d04\u7387\u306e\u4f4e\u6e1b<\/span><\/h3>\n\n\n\n\n\u6b21\u7ae0\u3067\u3082\u3054\u8aac\u660e\u3057\u307e\u3059\u304c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u91cd\u8981\u6027\u304c\u7279\u306b\u9ad8\u3044\u306e\u304c\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u6708\u984d\u5229\u7528\u6599\u3092\u5fb4\u53ce\u3057\u3066\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3057\u3066\u3044\u308bSaaS\u578b\u306e\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3067\u3059\u3002\u3082\u3061\u308d\u3093IT\u30b7\u30b9\u30c6\u30e0\u4ee5\u5916\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u3082\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u521d\u671f\u6295\u8cc7\u5927\u304d\u306aIT\u88fd\u54c1\u306e\u5834\u5408\u306f\u3001\u4e00\u5b9a\u671f\u9593\u4ee5\u4e0a\u5229\u7528\u3055\u308c\u306a\u3044\u3068\u521d\u671f\u6295\u8cc7\u304c\u56de\u53ce\u3067\u304d\u305a\u306b\u5229\u76ca\u304c\u3067\u306a\u3044\u53ce\u76ca\u69cb\u9020\u306b\u306a\u3063\u3066\u3044\u308b\u5834\u5408\u3082\u591a\u3044\u306e\u3067\u3001\u89e3\u7d04\u9632\u6b62\u304c\u3088\u308a\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\n\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"ltv\"> LTV\u306e\u6700\u5927\u5316<\/span><\/h3>\n\n\n\n\nLTV\uff08Life Time Value\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\u30011\u9867\u5ba2\u3068\u306e\u53d6\u5f15\u958b\u59cb\u304b\u3089\u7d42\u4e86\u307e\u3067\u306e\u671f\u9593\u3067\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u53ce\u76ca\u306e\u7dcf\u984d\u306e\u3053\u3068\u3067\u3059\u3002LTV\u6700\u5927\u5316\u306e\u305f\u3081\u306b\u306f\u3001\u89e3\u7d04\u9632\u6b62\u3067\u53d6\u5f15\u671f\u9593\u3092\u5ef6\u3070\u3059\u3068\u540c\u6642\u306b\u3001\u53d6\u5f15\u984d\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u81ea\u793e\u88fd\u54c1\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u306e\u4e8b\u696d\u304c\u767a\u5c55\u3059\u308c\u3070\u3001\u3055\u3089\u306b\u9ad8\u6a5f\u80fd\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u4ed8\u5e2f\u3059\u308b\u88fd\u54c1\u306a\u3069\u3092\u5229\u7528\u30fb\u8cfc\u5165\u3057\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001LTV\u304c\u5411\u4e0a\u3057\u3066\u3044\u304d\u307e\u3059\u3002\n\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--4\">\u88fd\u54c1\u6539\u5584\u306e\u305f\u3081\u306e\u60c5\u5831\u306e\u5165\u624b<\/span><\/h3>\n\n\n\n\n\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u65b9\u5f0f\u3067\u6708\u5358\u4f4d\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308bIT\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3067\u306f\u3001\u3088\u308a\u6a5f\u80fd\u304c\u512a\u308c\u305f\u7af6\u5408\u88fd\u54c1\u304c\u767b\u5834\u3057\u305f\u5834\u5408\u3001\u3059\u3050\u306b\u4e57\u308a\u63db\u3048\u3089\u308c\u3066\u3057\u307e\u3046\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u4e8b\u614b\u3092\u9632\u3050\u305f\u3081\u306b\u3001\u81ea\u793e\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u4e0d\u6e80\u3084\u8981\u671b\u3092\u628a\u63e1\u3057\u3001\u7d99\u7d9a\u7684\u306b\u88fd\u54c1\u3092\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u305d\u306e\u305f\u3081\u306e\u9867\u5ba2\u306e\u610f\u898b\u8074\u53d6\u306b\u52a0\u3048\u3001\u30b7\u30b9\u30c6\u30e0\u6539\u4fee\u306e\u65b9\u5411\u6027\u3092\u958b\u767a\u90e8\u9580\u3068\u8abf\u6574\u3059\u308b\u5f79\u5272\u3092\u62c5\u3046\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\n\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i--5\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531<\/span><\/h2>\n\n\n\n\n\u8fd1\u5e74\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3078\u6ce8\u76ee\u5ea6\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u8981\u56e0\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\n\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"saas\">SaaS\u578b\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306e\u53f0\u982d<\/span><\/h3>\n\n\n\n\nIT\u88fd\u54c1\u306b\u304a\u3044\u3066\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u8cb7\u3044\u5207\u308b\u4ee3\u308f\u308a\u3001\u521d\u671f\u6295\u8cc7\u304c\u5c11\u306a\u304f\u6e08\u3080SaaS\u578b\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u304c\u5897\u3048\u3066\u304d\u307e\u3057\u305f\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u4e00\u5b9a\u4ee5\u4e0a\u306e\u671f\u9593\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u63d0\u4f9b\u8005\u5074\u306e\u5229\u76ca\u304c\u4e0a\u304c\u308b\u3088\u3046\u306a\u53ce\u76ca\u69cb\u9020\u306b\u306a\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u305f\u3081\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u5358\u7d14\u306b\u3001\u3067\u304d\u308b\u3060\u3051\u9577\u304f\u30fb\u591a\u304f\u4f7f\u3063\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u63d0\u4f9b\u8005\u5074\u3078\u306e\u53ce\u76ca\u3082\u5897\u52a0\u3057\u307e\u3059\u3002\n\n\n\n\n<h3 class=\"wp-block-heading\"><span 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