{"id":263,"date":"2016-04-07T07:00:47","date_gmt":"2016-04-06T22:00:47","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=263"},"modified":"2016-03-19T23:40:43","modified_gmt":"2016-03-19T14:40:43","slug":"160407","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/corporate-sales\/160407\/","title":{"rendered":"\u65b0\u898f\u958b\u62d3\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u79d1\u5b66\u3059\u308b"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i-\"><span class=\"toc_number toc_depth_1\">1<\/span> \u65b0\u898f\u306e\u5b9a\u7fa9\u3068\u5206\u985e<\/a><\/li><li><a href=\"#i--2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u300c\u88fd\u54c1\u65b0\u898f\u300d\u5148\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\/\u958b\u62d3\u624b\u6cd5<\/a><\/li><li><a href=\"#i--3\"><span class=\"toc_number toc_depth_1\">3<\/span> \u300c\u62c5\u5f53\u8005\u65b0\u898f\u300d\u5148\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\/\u958b\u62d3\u624b\u6cd5<\/a><\/li><li><a href=\"#i--4\"><span class=\"toc_number toc_depth_1\">4<\/span> \u300c\u4f1a\u793e\u65b0\u898f\u300d\u5148\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\/\u958b\u62d3\u624b\u6cd5<\/a><ul><li><a href=\"#i--5\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li><a href=\"#i--6\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a><\/li><li><a href=\"#i--7\"><span class=\"toc_number toc_depth_2\">4.3<\/span> \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/a><\/li><\/ul><\/li><li><a href=\"#i--8\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<p>\u88fd\u9020\u696dBtoB\u4f01\u696d\u304c\u58f2\u4e0a\u30a2\u30c3\u30d7\u3068\u4f1a\u793e\u306e\u6210\u9577\u3092\u76ee\u6307\u3059\u5834\u5408\u3001\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u62e1\u8ca9\u306f\u4e0d\u53ef\u6b20\u3067\u91cd\u8981\u306a\u8981\u7d20\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u65b0\u898f\u958b\u62d3\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u9650\u3089\u308c\u305f\u30de\u30f3\u30d1\u30ef\u30fc\u3068\u6642\u9593\u306e\u4e2d\u3067\u5b9f\u884c\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u3067\u3001\u52b9\u7387\u6027\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<br \/>\n\u88fd\u9020\u696dBtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u65b0\u898f\u958b\u62d3\u3092\u9032\u3081\u3066\u3044\u304f\u3046\u3048\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u3051\u3070\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u52b9\u7387\u3088\u304f\u5c55\u958b\u3057\u3066\u3044\u3051\u308b\u304b\u3092\u6df1\u6398\u308a\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-\">\u65b0\u898f\u306e\u5b9a\u7fa9\u3068\u5206\u985e<\/span><\/h2>\n<p>\u307e\u305a\u3001\u88fd\u9020\u696dBtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u300c\u65b0\u898f\u300d\u306e\u5b9a\u7fa9\u3067\u3059\u304c\u3001\u81ea\u793e\u88fd\u54c1\u3092\u4f7f\u3063\u305f\u3053\u3068\u304c\u3042\u308b\u304b\u3069\u3046\u304b\uff08\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u304b\u3069\u3046\u304b\uff09\u304c\u57fa\u6e96\u306b\u306a\u308b\u306e\u3067\u3001\u4f7f\u3063\u305f\u3053\u3068\u304c\u306a\u3044\uff08\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u306a\u3044\uff09\u898b\u8fbc\u307f\u5ba2\u306f\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u3068\u3044\u3048\u307e\u3059\u3002<br \/>\n\u5177\u4f53\u7684\u306b\u306f\u3001\u5c55\u793a\u4f1a\u6765\u5834\u8005\u3067\u540d\u523a\u4ea4\u63db\u306f\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u3001\u3082\u3057\u304f\u306f\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u304b\u3089\u554f\u5408\u305b\u304c\u304d\u305f\u3053\u3068\u306f\u3042\u308b\u304c\u3001\u305d\u306e\u5f8c\u53d6\u5f15\uff08\u8cfc\u5165\uff09\u306b\u81f3\u3063\u3066\u3044\u306a\u3044\u898b\u8fbc\u307f\u5ba2\u306f\u5168\u3066\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3059\u3002<br \/>\n\u307e\u305f\u3001\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u306f3\u3064\u306e\u7a2e\u985e\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5206\u985e\u2460\u3068\u3057\u3066\u306f\u3001\u300c\u88fd\u54c1\u65b0\u898f\u300d\u3067\u3059\u3002\u4eee\u306bW\u96fb\u6c17\u3068\u3044\u3046\u4f1a\u793e\u306e\u751f\u7523\u6280\u8853\u90e8A\u3055\u3093\u306f\u88fd\u54c1V100\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u304c\u3001\u5225\u88fd\u54c1Y200\u306f\u8cfc\u5165\u3057\u3066\u304a\u3089\u305a\u4ed6\u793e\u306e\u540c\u7b49\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u3068\u3059\u308b\u306a\u3089\u3001Y200\u306f\u300c\u88fd\u54c1\u65b0\u898f\u300d\u306b\u306a\u308a\u307e\u3059\u3002\u53d6\u6271\u88fd\u54c1\u304c\u591a\u3044\u4f01\u696d\u3067\u306f\u300c\u88fd\u54c1\u65b0\u898f\u300d\u306e\u898b\u8fbc\u307f\u5ba2\u4ef6\u6570\u306f\u591a\u304f\u306a\u308b\u50be\u5411\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5206\u985e\u2461\u3068\u3057\u3066\u306f\u3001\u300c\u62c5\u5f53\u8005\u65b0\u898f\u300d\u3067\u3059\u3002\u4eee\u306bZ\u81ea\u52d5\u8eca\u3068\u3044\u3046\u4f1a\u793e\u306e\u751f\u7523\u6280\u88531\u8ab2\u306eB\u3055\u3093\u306f\u81ea\u793e\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u304c\u3001\u751f\u7523\u6280\u8853\uff12\u8ab2\u306eC\u3055\u3093\u306f\u8cfc\u5165\u3057\u3066\u304a\u3089\u305a\u4ed6\u793e\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u3068\u3059\u308b\u306a\u3089\u3001C\u3055\u3093\u306f\u300c\u62c5\u5f53\u8005\u65b0\u898f\u300d\u306b\u306a\u308a\u307e\u3059\u3002\u5ba2\u5148\u4f01\u696d\u898f\u6a21\u304c\u5927\u304d\u304f\u306a\u308b\u307b\u3069\u300c\u62c5\u5f53\u8005\u65b0\u898f\u300d\u306e\u91cf\u306f\u591a\u304f\u306a\u308b\u50be\u5411\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5206\u985e\u2462\u3068\u3057\u3066\u306f\u3001\u300c\u4f1a\u793e\u65b0\u898f\u300d\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u88fd\u9020\u696dBtoB\u4f01\u696d\u3067\u3044\u3046\u3068\u3053\u308d\u306e\u65b0\u898f\u306f\u3001\u3053\u306e\u300c\u4f1a\u793e\u65b0\u898f\u300d\u3092\u6307\u3059\u3053\u3068\u304c\u591a\u304f\u3001\u610f\u5473\u5408\u3044\u306f\u8a00\u308f\u305a\u3068\u77e5\u308c\u3066\u3067\u3059\u304c\u3001\u81ea\u793e\u88fd\u54c1\u3092\u4f7f\u3063\u305f\u3053\u3068\u304c\u306a\u3044\uff08\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u306a\u3044\uff09\u5ba2\u5148\u4f01\u696d\u306b\u306a\u308a\u307e\u3059\u3002\u30cf\u30a6\u30b9\u30ea\u30b9\u30c8\uff08\u81ea\u793e\u4fdd\u6709\u9867\u5ba2\u30ea\u30b9\u30c8\uff09\u304c\u591a\u3044\u4f01\u696d\u307b\u3069\u300c\u4f1a\u793e\u65b0\u898f\u300d\u306e\u91cf\u306f\u591a\u304f\u306a\u308b\u50be\u5411\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u308c\u30893\u7a2e\u985e\u306e\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\/\u958b\u62d3\u624b\u6cd5\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u305f\u3081\u3001\u7a2e\u985e\u3054\u3068\u306b\u3069\u306e\u3088\u3046\u306a\u958b\u62d3\u65b9\u6cd5\u304c\u9069\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u3053\u308c\u304b\u3089\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"i--2\">\u300c\u88fd\u54c1\u65b0\u898f\u300d\u5148\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\/\u958b\u62d3\u624b\u6cd5<\/span><\/h2>\n<p>\u300c\u88fd\u54c1\u65b0\u898f\u300d\u5148\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\/\u958b\u62d3\u624b\u6cd5\u306f\u6bd4\u8f03\u7684\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u5ba2\u5148\u62c5\u5f53\u8005\u81ea\u4f53\u306f\u65e2\u5b58\u5ba2\u3067\u53d6\u5f15\u3082\u3042\u308b\u305f\u3081\u3001\u55b6\u696d\u30de\u30f3\u3068\u3082\u4eba\u9593\u95a2\u4fc2\u304c\u3067\u304d\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3001\u3053\u3053\u3067\u4e00\u756a\u6c17\u3092\u3064\u3051\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u306e\u306f\u3001\u81ea\u793e\u304c\u53d6\u308a\u6271\u3063\u3066\u3044\u308b\u88fd\u54c1\u306e\u7af6\u5408\u540c\u7b49\u54c1\u3092\u5ba2\u5148\u304c\u4f7f\u7528\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u3092\u77e5\u3089\u306a\u3044\uff08\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\uff09\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3088\u3063\u3066\u3001\u65e2\u5b58\u5ba2\u5148\u62c5\u5f53\u8005\u3078\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u3092\u3059\u308b\u6642\u306b\u306f\u5e38\u65e5\u9803\u304b\u3089\u81ea\u793e\u88fd\u54c1\u3092\u5e45\u5e83\u304fPR\u3059\u308b\u4e2d\u3067\u3001\u7af6\u5408\u4ed6\u793e\u306e\u540c\u7b49\u88fd\u54c1\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u30d2\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3084\u3001\u5b9a\u671f\u7684\u306b\u8a2d\u5099\u4ed5\u69d8\u66f8\/\u90e8\u54c1\u8868\u3092\u898b\u305b\u3066\u3082\u3089\u3046\u3088\u3046\u306b\u3059\u308b\u306a\u3069\u3057\u3066\u30a2\u30f3\u30c6\u30ca\u3092\u5f35\u308a\u5de1\u3089\u305b\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u7af6\u5408\u4ed6\u793e\u88fd\u54c1\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u60c5\u5831\u3092\u30ad\u30e3\u30c3\u30c1\u3067\u304d\u305f\u3089\u3001\u8cfc\u5165\u7406\u7531\uff08\u9078\u5b9a\u7406\u7531\uff09\u3092\u78ba\u8a8d\u3057\u305f\u3046\u3048\u3067\u81ea\u793e\u306b\u7f6e\u304d\u63db\u3048\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u8a34\u6c42\u3057\u3072\u3063\u304f\u308a\u8fd4\u3057\u3092\u72d9\u3063\u3066\u3044\u3051\u3070\u3001\u300c\u88fd\u54c1\u65b0\u898f\u300d\u5c0e\u5165\u306b\u3088\u3063\u3066\u58f2\u4e0a\u30a2\u30c3\u30d7\u3078\u76f4\u7d50\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5c1a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u306e\u300c\u30af\u30ed\u30b9\u30bb\u30eb\u300d\uff0f\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u300d\u306f\u3053\u306e\u300c\u88fd\u54c1\u65b0\u898f\u300d\u304b\u3089\u306e\u58f2\u4e0a\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<h2><span id=\"i--3\">\u300c\u62c5\u5f53\u8005\u65b0\u898f\u300d\u5148\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\/\u958b\u62d3\u624b\u6cd5<\/span><\/h2>\n<p>\u300c\u62c5\u5f53\u8005\u65b0\u898f\u300d\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\/\u958b\u62d3\u306f\u3001\u3042\u308b\u610f\u5473\u76f2\u70b9\u3068\u306a\u3063\u3066\u3044\u3066\u53d6\u308a\u7d44\u3081\u3066\u3044\u306a\u3044\u88fd\u9020\u696dBtoB\u4f01\u696d\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002<br \/>\n\u7406\u7531\u3068\u3057\u3066\u306f\u3001\u73fe\u5728\u53d6\u5f15\u3057\u3066\u3044\u308b\u62c5\u5f53\u8005\u304b\u3089\u306e\u58f2\u4e0a\u3067\u6e80\u8db3\u3057\u3066\u3044\u308b\u3053\u3068\u3084\u3001\u5225\u306e\u62c5\u5f53\u8005\u306f\u81ea\u793e\u88fd\u54c1\u3092\u4f7f\u3046\u3053\u3068\u306f\u306a\u3044\u3068\u601d\u3044\u8fbc\u3093\u3067\u3057\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u53d6\u308a\u7d44\u3080\u3079\u304d\u3053\u3068\u3068\u3057\u3066\u306f\u3001\u5ba2\u5148\u4f01\u696d\u306e\u7d44\u7e54\u628a\u63e1\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u5148\u8ff0\u3057\u305f\u3068\u304a\u308a\u3001\u5ba2\u5148\u4f01\u696d\u898f\u6a21\u304c\u5927\u304d\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u5fc5\u7136\u7684\u306b\u5ba2\u5148\u62c5\u5f53\u8005\u304c\u591a\u304f\u306a\u308b\u306e\u3067\u3001\u4f8b\u3048\u3070\u3001\u751f\u7523\u6280\u8853\u90e8\u306e\u4e2d\u3067\u3082\u3001\u751f\u7523\u6280\u88531\u8ab2\uff5e\uff13\u8ab2\u306b\u5206\u304b\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3084\u3001\u751f\u7523\u6280\u8853\uff11\u8ab2\u306e\u4e2d\u3067\u3082\u30b0\u30eb\u30fc\u30d7\u304c\u5206\u304b\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u5927\u624b\u4f01\u696d\u7d44\u7e54\u306e\u4ee3\u8868\u7684\u306a\u59ff\u3067\u3059\u3002<br \/>\n\u305d\u3057\u3066\u3001\u305d\u308c\u3089\u306e\u8ab2\u3084\u30b0\u30eb\u30fc\u30d7\u306b\u306f\u30ad\u30fc\u30de\u30f3\u304c\u3044\u308b\u306f\u305a\u306a\u306e\u3067\u3001\u305d\u306e\u62c5\u5f53\u8005\u3092<br \/>\n\u73fe\u5728\u53d6\u5f15\u304c\u3042\u308b\u65e2\u5b58\u62c5\u5f53\u8005\u306b\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u7d39\u4ecb\u3092\u3082\u3089\u3063\u305f\u3046\u3048\u3067\u3001\u55b6\u696d\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30d7\u30ed\u30fc\u30c1\u624b\u6cd5\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u65e2\u5b58\u62c5\u5f53\u8005\u3078\u306e\u5c0e\u5165\u88fd\u54c1\u3068\u7528\u9014\u4f8b\u3092\u66f8\u9762\u306b\u307e\u3068\u3081\u3066\u63d0\u793a\u3057\u305f\u3046\u3048\u3067\u3001\u540c\u3058\u3088\u3046\u306a\u7528\u9014\u3067\u5c0e\u5165\u3057\u3066\u3082\u3089\u3048\u308b\u4f59\u5730\u304c\u306a\u3044\u304b\u3069\u3046\u304b\u3084\u3001\u305d\u306e\u90e8\u7f72\/\u30b0\u30eb\u30fc\u30d7\u7279\u6709\u306e\u8ab2\u984c\u3092\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u305f\u3046\u3048\u3067\u65b0\u305f\u306b\u63d0\u6848\u3067\u304d\u308b\u3053\u3068\u306f\u306a\u3044\u304b\u3092\u63a2\u3063\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7e70\u308a\u8fd4\u3057\u306a\u304c\u3089\u6a2a\u5c55\u958b\u3092\u56f3\u3063\u3066\u3044\u3051\u3070\u3001\u3044\u305a\u308c\u6848\u4ef6\u306b\u8fbf\u308a\u7740\u304d\u3001\u300c\u62c5\u5f53\u8005\u65b0\u898f\u300d\u3078\u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u58f2\u4e0a\u306e\u4e0a\u4e57\u305b\u306b\u7d50\u3073\u4ed8\u3051\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i--4\">\u300c\u4f1a\u793e\u65b0\u898f\u300d\u5148\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\/\u958b\u62d3\u624b\u6cd5<\/span><\/h2>\n<p>\u65b0\u898f\u958b\u62d3\u3067\u6700\u3082\u96e3\u6613\u5ea6\u304c\u9ad8\u3044\u306e\u304c\u300c\u4f1a\u793e\u65b0\u898f\u300d\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u305d\u306e\u4e00\u756a\u306e\u7406\u7531\u306f\u3001\u91cf\u304c\u975e\u5e38\u306b\u591a\u3044\u305f\u3081\u3069\u3053\u304b\u3089\u624b\u3092\u4ed8\u3051\u308c\u3070\u3044\u3044\u304b\u306e\u5224\u65ad\u304c\u3064\u304d\u306b\u304f\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u304a\u305d\u3089\u304f\u30cf\u30a6\u30b9\u30ea\u30b9\u30c8\u306e\u5168\u4f53\u306b\u5360\u3081\u308b\uff17\uff5e\uff18\u5272\u7a0b\u5ea6\u306f\u300c\u4f1a\u793e\u65b0\u898f\u300d\u306e\u898b\u8fbc\u307f\u5ba2\u306b\u306a\u308b\u306e\u3067\u3001\u4eee\u306b\u30cf\u30a6\u30b9\u30ea\u30b9\u30c8\u304c1000\u4ef6\u3042\u308b\u3068\u3057\u305f\u3089\u3001\u305d\u306e\u3046\u3061\u306e7\uff5e800\u4ef6\u7a0b\u5ea6\u306f\u300c\u4f1a\u793e\u65b0\u898f\u300d\u306e\u898b\u8fbc\u307f\u5ba2\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u300c\u4f1a\u793e\u65b0\u898f\u300d\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\/\u958b\u62d3\u3059\u308b\u5834\u5408\u3001\u3044\u304b\u306b\u52b9\u7387\u3088\u304f\u884c\u3046\u304b\u304c\u6700\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308b\u306e\u3067\u3001\u305d\u306e\u30ce\u30a6\u30cf\u30a6\u7684\u624b\u6cd5\u30923\u3064\u3054\u63d0\u793a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i--5\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/span><\/h3>\n<p>\u300c\u4f1a\u793e\u65b0\u898f\u300d\u958b\u62d3\u3092\u884c\u3046\u306b\u3042\u305f\u308a\u7d76\u5bfe\u306b\u3084\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u304c\u3001\u95c7\u96f2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u958b\u59cb\u3059\u308b\u3053\u3068\u3067\u3001\u884c\u304d\u5f53\u305f\u308a\u3070\u3063\u305f\u308a\u3067\u52d5\u3044\u3066\u3057\u307e\u3046\u3068\u52b9\u7387\u306f\u6975\u3081\u3066\u60aa\u304f\u306a\u308a\u3001\u304b\u3051\u305f\u5de5\u6570\u306b\u5bfe\u3059\u308b\u52b9\u679c\u3082\u307b\u3068\u3093\u3069\u671f\u5f85\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u6700\u521d\u306b\u3084\u308b\u3079\u304d\u3053\u3068\u304c\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u306b\u306a\u308a\u307e\u3059\u3002\u8981\u306f\u72d9\u3044\u5148\u3092\u7d5e\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306f\u3044\u308d\u3044\u308d\u8003\u3048\u3089\u308c\u307e\u3059\u304c\u3001\u88fd\u9020\u696dBtoB\u30d3\u30b8\u30cd\u30b9\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\uff08\u8981\u7d20\uff09\u306f\u3053\u308c\u3089\u306e\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>\n  \u226a\u9867\u5ba2\u5c5e\u6027\u60c5\u5831\u226b  \u696d\u7a2e\u3001\u696d\u614b\u3001\u4f01\u696d\u898f\u6a21\u3001\u8077\u7a2e\u3001\u5f79\u8077 etc<br \/>\n  \u226a\u9867\u5ba2\u884c\u52d5\u60c5\u5831\u226b \u5c55\u793a\u4f1a\u6765\u5834\u3001\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u3001\u30d5\u30a9\u30fc\u30e0\u56de\u7b54\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001Web\u30da\u30fc\u30b8\u95b2\u89a7 etc\n<\/p><\/blockquote>\n<p>\u3053\u308c\u3089\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u639b\u3051\u5408\u308f\u305b\u3066\u512a\u5148\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u3088\u304f\u72d9\u3044\u3092\u3064\u3051\u305f\u300c\u4f1a\u793e\u65b0\u898f\u300d\u958b\u62d3\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.markerise.com\/wp-content\/uploads\/2016\/03\/targeting.png\" alt=\"\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30a4\u30e1\u30fc\u30b8\" width=\"575\" height=\"277\" class=\"aligncenter size-full wp-image-265\" srcset=\"https:\/\/www.markerise.com\/blog\/wp-content\/uploads\/2016\/03\/targeting.png 575w, https:\/\/www.markerise.com\/blog\/wp-content\/uploads\/2016\/03\/targeting-300x145.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/blog.markerise.com\/corporate-sales\/151201\/\">\u226a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u306e\u57fa\u790e \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u226b<\/a><\/p>\n<h3><span id=\"i--6\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/span><\/h3>\n<p>\u30b3\u30f3\u30bf\u30af\u30c8\u304c\u9014\u7d76\u3048\u3066\u78ba\u5ea6\u304c\u4e0d\u900f\u660e\u306b\u306a\u3063\u3066\u3044\u308b\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u30ea\u30b9\u30c8\u304c1000\u4ef6\u4ee5\u4e0a\u3042\u308b\u5834\u5408\u306f\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u65bd\u7b56\u3092\u884c\u3044\u3001\u81ea\u793e\u88fd\u54c1\u3078\u306e\u8208\u5473\u95a2\u5fc3\u5ea6\u3084\u691c\u8a0e\u5ea6\u5408\u3044\u304c\u9ad8\u307e\u3063\u305f\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u306e\u65b9\u304b\u3089\u624b\u3092\u6319\u3052\u3066\u3082\u3089\u3046\u3088\u3046\u306b\u4ed5\u5411\u3051\u307e\u3059\u3002<\/p>\n<p>\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u88fd\u54c1\u306b\u8208\u5473\u95a2\u5fc3\u304c\u3042\u308a\u4f55\u3092\u3057\u3066\u307b\u3057\u3044\u306e\u304b\u304c\u628a\u63e1\u3067\u304d\u305f\u3046\u3048\u3067\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u306b\u6709\u671b\u306a\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u300c\u4f1a\u793e\u65b0\u898f\u300d\u958b\u62d3\u306b\u95a2\u3059\u308b\u696d\u52d9\u3092\u5927\u5e45\u306b\u52b9\u7387\u30a2\u30c3\u30d7\u3067\u304d\u3001\u639b\u3051\u6368\u3066\u5de5\u6570\u3082\u524a\u6e1b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u624b\u6cd5\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/blog.markerise.com\/leadnurturing\/160101\/\">\u226a\u5c55\u793a\u4f1a\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u9ad8\u3081\u308b\u65b9\u6cd5\u226b<\/a><\/p>\n<h3><span id=\"i--7\">\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/span><\/h3>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u306e\u300c\u4f1a\u793e\u65b0\u898f\u300d\u958b\u62d3\u3092\u7d99\u7d9a\u3057\u3066\u884c\u3046\u4e2d\u3067\u3001\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u3068\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u304c\u307f\u3048\u3066\u304d\u307e\u3059\u3002\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u306e\u4f8b\u3067\u3044\u3046\u3068\u3053\u3093\u306a\u611f\u3058\u3067\u3059\u3002<\/p>\n<p>\u226a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u4f8b\u226b<br \/>\n\u6a5f\u68b0\u8981\u7d20\u6280\u8853\u5c55\u306b\u6765\u5834\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u81ea\u52d5\u8eca\u696d\u754c\u306e\u6a5f\u68b0\u8a2d\u8a08\u62c5\u5f53\u8005\u306b\u306f\u3001\u88fd\u54c1ABC\u306b\u3064\u3044\u3066\u25cb\u25b3\u6e2c\u5b9a\u3068\u3044\u3046\u7528\u9014\u4e8b\u4f8b\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u5834\u5408\u3001\u6210\u7d04\u7387\u304c50%\u3092\u8d85\u3048\u308b\u3002<\/p>\n<p>\u226a\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u4f8b\u226b<br \/>\n\u30e1\u30fc\u30eb\u914d\u4fe1\u306b\u3066\u3001\u88fd\u54c1XYZ\u306b\u3064\u3044\u3066\u98df\u54c1\u696d\u754c\u3067\u306e\u25bd\u25cb\u30e9\u30a4\u30f3\u5c0e\u5165\u4e8b\u4f8b\u7d39\u4ecb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9001\u3063\u305f\u6642\u306b\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c\u3042\u308a\u3001\u305d\u306e\u5f8c1\u304b\u6708\u9593\u4ee5\u5185\u306b\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u88fd\u54c1XYZ\u5c0e\u5165\u4e8b\u4f8b\u30da\u30fc\u30b8\u30783\u56de\u4ee5\u4e0a\u8a2a\u308c\u308b\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u3092\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u3057\u305f\u5834\u5408\u3001\u6210\u7d04\u7387\u304c60%\u3092\u8d85\u3048\u308b\u3002<\/p>\n<p>\u305d\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u84c4\u7a4d\u3057\u305f\u3044\u3063\u305f\u5834\u5408\u306b\u3001\u300c\u4f1a\u793e\u65b0\u898f\u300d\u958b\u62d3\u306e\u5927\u304d\u306a\u6b66\u5668\u306b\u306a\u308b\u306e\u304c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u3075\u308c\u305f\u3088\u3046\u306a\u9867\u5ba2\u5c5e\u6027\u60c5\u5831\u3084\u9867\u5ba2\u884c\u52d5\u60c5\u5831\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u5bfe\u3057\u3066\u4efb\u610f\u306b\u30b9\u30b3\u30a2\u8a2d\u5b9a\u3057\u3001\u6700\u7d42\u7684\u306b\u305d\u306e\u5408\u7b97\u70b9\u6570\u306b\u3066\u78ba\u5ea6\u4ed8\u3051\u3092\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u306b\u542b\u307e\u308c\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u9ad8\u3044\u30b9\u30b3\u30a2\u3092\u8a2d\u5b9a\u3057\u3001\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u306b\u542b\u307e\u308c\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u4f4e\u3044\u30b9\u30b3\u30a2\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u81ea\u305a\u3068\u78ba\u5ea6\u306e\u9ad8\u3044\u300c\u4f1a\u793e\u65b0\u898f\u300d\u898b\u8fbc\u307f\u5ba2\u3092\u62bd\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u65b0\u898f\u55b6\u696d\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3092\u4ed5\u7d44\u307f\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5c1a\u3001\u3053\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u624b\u52d5\u3067\u884c\u3046\u306e\u306f\u76f8\u5f53\u306a\u624b\u9593\u304c\u304b\u304b\u308b\u306e\u3067\u3001\u5f0a\u793e\u304c\u624b\u639b\u3051\u3066\u3044\u308b\u300cMRC\uff08\u30de\u30fc\u30b1\u30e9\u30a4\u30ba\u30af\u30e9\u30a6\u30c9\uff09\u300d\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd\u306a\u3069\u3092\u7528\u3044\u3066\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3044\u305f\u3057\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/www.markerise.com\/system\/scoring00.html\">https:\/\/www.markerise.com\/system\/scoring00.html<\/a><\/p>\n<h2><span id=\"i--8\">\u307e\u3068\u3081<\/span><\/h2>\n<p>\u88fd\u9020\u696dBtoB\u4f01\u696d\u304c\u6c38\u7d9a\u7684\u306b\u6210\u9577\u3092\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u65b0\u898f\u958b\u62d3\u3092\u7d99\u7d9a\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u304b\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u304c\u3001\u307b\u3068\u3093\u3069\u306e\u4f01\u696d\u306f\u30ea\u30bd\u30fc\u30b9\u306e\u554f\u984c\u3067\u6e80\u8db3\u306b\u53d6\u308a\u7d44\u3081\u3066\u3044\u306a\u3044\u306e\u304c\u73fe\u72b6\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u3054\u7d39\u4ecb\u3057\u305f\u65b0\u898f\u958b\u62d3\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u3068\u52b9\u7387\u3092\u540c\u6642\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6700\u7d42\u7684\u306b\u58f2\u4e0a\u30a2\u30c3\u30d7\u3078\u76f4\u7d50\u3067\u304d\u308b\u306e\u3067\u3001\u307e\u3060\u7740\u624b\u3067\u304d\u3066\u3044\u306a\u3044\u4f01\u696d\u306f\u3059\u3050\u306b\u53d6\u308a\u7d44\u307f\u306f\u3058\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u88fd\u9020\u696dBtoB\u4f01\u696d\u304c\u58f2\u4e0a\u30a2\u30c3\u30d7\u3068\u4f1a\u793e\u306e\u6210\u9577\u3092\u76ee\u6307\u3059\u5834\u5408\u3001\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u62e1\u8ca9\u306f\u4e0d\u53ef\u6b20\u3067\u91cd\u8981\u306a\u8981\u7d20\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3057\u305f\u304c\u3063\u3066\u3001\u65b0\u898f\u958b\u62d3\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u9650\u3089\u308c\u305f\u30de\u30f3\u30d1\u30ef\u30fc\u3068\u6642\u9593\u306e\u4e2d\u3067\u5b9f\u884c\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u3067\u3001\u52b9\u7387\u6027\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<br \/>\n\u88fd\u9020\u696dBtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u65b0\u898f\u958b\u62d3\u3092\u9032\u3081\u3066\u3044\u304f\u3046\u3048\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u3051\u3070\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u52b9\u7387\u3088\u304f\u5c55\u958b\u3057\u3066\u3044\u3051\u308b\u304b\u3092\u6df1\u6398\u308a\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"author":1,"featured_media":267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/posts\/263"}],"collection":[{"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/comments?post=263"}],"version-history":[{"count":2,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/posts\/263\/revisions"}],"predecessor-version":[{"id":266,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/posts\/263\/revisions\/266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/media\/267"}],"wp:attachment":[{"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/media?parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/categories?post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/tags?post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}