{"id":2739,"date":"2024-05-07T09:00:00","date_gmt":"2024-05-07T00:00:00","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=2739"},"modified":"2024-04-25T10:03:30","modified_gmt":"2024-04-25T01:03:30","slug":"20240507","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/glossary\/20240507\/","title":{"rendered":"\u300cCVR\u300d\u3068\u300cCPA\u300d\u3092\u6539\u5584\u3057\u3066\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30b9\u30c8\u52b9\u7387\u3092\u4e0a\u3052\u3088\u3046\uff01"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#cvrcpa\"><span class=\"toc_number toc_depth_1\">1<\/span> CVR\u30fbCPA\u3068\u306f<\/a><ul><li><a href=\"#cvr\"><span class=\"toc_number toc_depth_2\">1.1<\/span> CVR\u3068\u306f<\/a><\/li><li><a href=\"#cpa\"><span class=\"toc_number toc_depth_2\">1.2<\/span> CPA\u3068\u306f<\/a><\/li><\/ul><\/li><li><a href=\"#cvrcpa-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bCVR\u30fbCPA\u306e\u610f\u7fa9<\/a><\/li><li><a href=\"#cvr-2\"><span class=\"toc_number toc_depth_1\">3<\/span> CVR\u4f4e\u4e0b\u306e\u539f\u56e0\u3068\u6539\u5584\u7b56<\/a><ul><li><a href=\"#i-\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u30e6\u30fc\u30b6\u30fc\u5c64\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u5bb9\u306a\u3069\u3068\u306e\u30df\u30b9\u30de\u30c3\u30c1<\/a><\/li><li><a href=\"#i--2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u4f55\u304c\u66f8\u3044\u3066\u3044\u308b\u304b\u4e00\u76ee\u3067\u306f\u5206\u304b\u3089\u306a\u3044<\/a><\/li><li><a href=\"#i--3\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u9069\u5207\u306a\u5c0e\u7dda\u8a2d\u8a08\u304c\u3067\u304d\u3066\u3044\u306a\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#cpa-2\"><span class=\"toc_number toc_depth_1\">4<\/span> CPA\u60aa\u5316\u306e\u539f\u56e0\u3068\u6539\u5584\u7b56<\/a><ul><li><a href=\"#i--4\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080<\/a><\/li><li><a href=\"#i--5\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u898b\u8fbc\u307f\u5ba2\u304c\u591a\u305d\u3046\u306a\u5a92\u4f53\u3084\u914d\u4fe1\u6642\u9593\u306a\u3069\u3092\u9078\u629e\u3059\u308b<\/a><\/li><li><a href=\"#ctacall-to-action\"><span class=\"toc_number toc_depth_2\">4.3<\/span> CTA\uff08Call To Action\u3001\u884c\u52d5\u559a\u8d77\uff09\u3092\u5de5\u592b\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i--6\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5229\u70b9\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u6570\u5024\u3067\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3057\u3001\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3057\u306a\u304c\u3089\u3088\u308a\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3092\u9078\u629e\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u70b9\u3067\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u8a55\u4fa1\u6307\u6a19\u306e1\u3064\u304c\u4eca\u56de\u3054\u7d39\u4ecb\u3059\u308b\u300cCVR\u300d\u3068\u300cCPA\u300d\u3002\u4eca\u56de\u306fCVR\u30fbCPA\u304c\u4f55\u3092\u8868\u3057\u3066\u3044\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u610f\u5473\u3092\u6301\u3064\u306e\u304b\u3001\u3055\u3089\u306b\u305d\u308c\u3089\u306e\u6307\u6a19\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"cvrcpa\">CVR\u30fbCPA\u3068\u306f<\/span><\/h2>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u904b\u7528\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u6307\u6a19\u306e1\u3064\u3068\u3055\u308c\u308b\u306e\u304c\u300cCVR\u300d\u3068\u300cCPA\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"cvr\">CVR\u3068\u306f<\/span><\/h3>\n\n\n\n<p>CVR\uff08Conversion Rate\uff09\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u3082\u547c\u3070\u308c\u3001\u5e83\u544a\u306a\u3069\u3092\u51fa\u7a3f\u3057\u305f\u969b\u306b\u305d\u306e\u5e83\u544a\u3092\u901a\u3058\u3066\u5546\u54c1\u8cfc\u5165\u3084\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u3001\u5e83\u544a\u306e\u76ee\u7684\u3092\u9054\u6210\u3067\u304d\u305f\u5272\u5408\u306e\u3053\u3068\u3002\u5e83\u544a\u4ee5\u5916\u3082\u542b\u3081\u305f\u5834\u5408\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u3063\u3066\u3069\u306e\u7a0b\u5ea6\u4f5c\u6210\u8005\u304c\u610f\u56f3\u3057\u305f\u3069\u304a\u308a\u306e\u884c\u52d5\u3092\u8d77\u3053\u3055\u305b\u305f\u304b\u3092\u8868\u3057\u307e\u3059\u3002Web\u4e0a\u306e\u5e83\u544a\u7b49\u306e\u5834\u5408\u3001\u305d\u306e\u51fa\u7a3f\u76ee\u7684\u306f\u4e0a\u8a18\u306e\u3088\u3046\u306a\u5546\u54c1\u8cfc\u5165\u3084\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u3067\u3059\u306e\u3067\u3001\u305d\u3053\u306b\u81f3\u3063\u305f\u5272\u5408\u304cCVR\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"cpa\">CPA\u3068\u306f<\/span><\/h3>\n\n\n\n<p>CPA\uff08Cost Per Action\u307e\u305f\u306fCost Per Acquisition\uff09\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f31\u4ef6\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u7528\u306e\u3053\u3068\u3067\u3059\u3002\u5e83\u544a\u52b9\u679c\u3092\u5206\u6790\u3057\u305f\u308a\u3001\u5e83\u544a\u8a08\u753b\u3092\u7acb\u6848\u3057\u305f\u308a\u3059\u308b\u969b\u306b\u5fc5\u8981\u3068\u306a\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u3082\u3061\u308d\u3093\u3001CPA\u304c\u4f4e\u304f\u3051\u308c\u3070\u4f4e\u3044\u307b\u3069\u52b9\u7387\u826f\u304f\u5e83\u544a\u51fa\u7a3f\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u4ed6\u306e\u6307\u6a19\u3068\u4f75\u305b\u3066\u8a55\u4fa1\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"cvrcpa-2\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bCVR\u30fbCPA\u306e\u610f\u7fa9<\/span><\/h2>\n\n\n\n<p>\u4e0a\u8a18\u306e\u3068\u304a\u308a\u3001CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3068\u3082\u547c\u3070\u308c\u307e\u3059\uff09\u306f1\u4ef6\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5f53\u305f\u308a\u306e\u5358\u4fa1\u3067\u3059\u306e\u3067\u3001\u3053\u308c\u3092\u5e38\u306b\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u5e83\u544a\u306e\u52b9\u679c\u3092\u5ba2\u89b3\u7684\u306b\u8a08\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5358\u7d14\u5316\u3057\u3066\u8003\u3048\u308b\u3068\u3001CPA\u304c\u8cfc\u5165\u5358\u4fa1\u3092\u4e0b\u56de\u308c\u3070\u9ed2\u5b57\u3067\u3001CPA\u304c\u4e0a\u56de\u3063\u3066\u3057\u307e\u3046\u3068\u8d64\u5b57\u3067\u3059\u3002\u9ed2\u5b57\u306e\u5834\u5408\u3067\u3082\u3055\u3089\u306a\u308b\u53ce\u76ca\u5411\u4e0a\u306e\u305f\u3081\u306b\u306f\u3001\u3088\u308aCPA\u3092\u4e0b\u3052\u308b\u52aa\u529b\u304c\u5fc5\u8981\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9CVR\u306f\u3001CPA\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u56e0\u5b50\u306e1\u3064\u3067\u3001CVR\u304c\u9ad8\u304f\u306a\u308c\u3070\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3082\u591a\u304f\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u306e\u51fa\u7a3f\u4fa1\u683c\u304c\u540c\u3058\u306a\u3089\u3070\u3001\u540c\u3058\u30b3\u30b9\u30c8\u3067\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u305d\u306e\u7d50\u679cCPA\u304c\u4e0b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>CPA\u3068CVR\u306e\u95a2\u4fc2\u306f\u6570\u5f0f\u3067\u8868\u3059\u3053\u3068\u304c\u3067\u304d\u3001CPA\uff1dCPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u00f7CVR\u3068\u306a\u308a\u307e\u3059\u3002CVR\u304c\u4e0a\u304c\u308c\u3070CPA\u306f\u4e0b\u304c\u308a\u307e\u3059\u3002\u300c\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u300d\u306f\u3001\u51fa\u7a3f\u3057\u305f\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5834\u5408\u306e1\u30af\u30ea\u30c3\u30af\u5f53\u305f\u308a\u306e\u30b3\u30b9\u30c8\u3067\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3067\u6c7a\u307e\u308a\u307e\u3059\u304c\u30011\u30af\u30ea\u30c3\u30af\u5f53\u305f\u308a\u306e\u5358\u4fa1\u304c\u4e0b\u304c\u308c\u3070\u901a\u5e38\u306fCPA\u3082\u4e0b\u304c\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u5e83\u544a\u904b\u7528\u3084\u3001\u3072\u3044\u3066\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u30b3\u30b9\u30c8\u52b9\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001CVR\u3084CPA\u306e\u6539\u5584\u304c\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"cvr-2\">CVR\u4f4e\u4e0b\u306e\u539f\u56e0\u3068\u6539\u5584\u7b56<\/span><\/h2>\n\n\n\n<p>\u305d\u308c\u3067\u306fCVR\u304c\u4f4e\u4e0b\u3059\u308b\u539f\u56e0\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u306e\u304b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-\">\u30e6\u30fc\u30b6\u30fc\u5c64\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u5bb9\u306a\u3069\u3068\u306e\u30df\u30b9\u30de\u30c3\u30c1<\/span><\/h3>\n\n\n\n<p>\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u5bb9\u3068\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u304c\u30de\u30c3\u30c1\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u4eee\u306b\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3082\u6700\u7d42\u7684\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3055\u308c\u305a\u306b\u3001\u96e2\u8131\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002CVR\u6539\u5584\u306e\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u8868\u73fe\u306b\u4fee\u6b63\u3059\u308b\u304b\u3001\u307e\u305f\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u518d\u8003\u3059\u308b\u304b\u3001\u3044\u305a\u308c\u304b\u306e\u5bfe\u5fdc\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--2\">\u4f55\u304c\u66f8\u3044\u3066\u3044\u308b\u304b\u4e00\u76ee\u3067\u306f\u5206\u304b\u3089\u306a\u3044<\/span><\/h3>\n\n\n\n<p>Web\u30b5\u30a4\u30c8\u4e0a\u3067\u306f\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u308b\u3079\u304d\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u6642\u9593\u306f\u975e\u5e38\u306b\u77ed\u304f\u3001\u4e00\u822c\u7684\u306b\u6570\u79d2\u7a0b\u5ea6\u3060\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u5f93\u3063\u3066\u3001\u4f55\u304c\u66f8\u304b\u308c\u3066\u3044\u308b\u306e\u304b\u4e00\u76ee\u3067\u5224\u65ad\u3067\u304d\u306a\u3051\u308c\u3070\u5373\u5ea7\u306b\u300c\u3088\u304f\u5206\u304b\u3089\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u300d\u3068\u5224\u65ad\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3082\u3057\u305d\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308c\u3070\u3001\u3069\u3053\u306b\u4f55\u306e\u60c5\u5831\u304c\u63b2\u8f09\u3055\u308c\u3066\u304a\u308a\u3001\u4f55\u304c\u8a00\u3044\u305f\u3044\u306e\u304b\u300c\u4e00\u76ee\u898b\u3066\u5206\u304b\u308b\u300d\u30c7\u30b6\u30a4\u30f3\u3084\u8868\u73fe\u306b\u6539\u5584\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span 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