{"id":2752,"date":"2024-06-03T09:00:00","date_gmt":"2024-06-03T00:00:00","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=2752"},"modified":"2024-05-15T15:55:11","modified_gmt":"2024-05-15T06:55:11","slug":"20240603","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/glossary\/20240603\/","title":{"rendered":"\u5e83\u544a\u306e\u8868\u793a\u304c\u57fa\u6e96\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068CPM\u3067\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3092\u56f3\u308b"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#cpm\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068CPM<\/a><\/li><li><a href=\"#cpmweb\"><span class=\"toc_number toc_depth_1\">2<\/span> CPM\u8ab2\u91d1\u65b9\u5f0f\u306eWeb\u5e83\u544a<\/a><\/li><li><a href=\"#cpm-2\"><span class=\"toc_number toc_depth_1\">3<\/span> CPM\u8ab2\u91d1\u65b9\u5f0f\u306e\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i-\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u591a\u304f\u306e\u6d88\u8cbb\u8005\u306e\u76ee\u306b\u7559\u307e\u308a\u3084\u3059\u3044<\/a><\/li><li><a href=\"#i--2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u30af\u30ea\u30c3\u30af\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u306b\u96c6\u4e2d\u3057\u3084\u3059\u3044<\/a><\/li><li><a href=\"#i--3\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u8a08\u753b\u7684\u306b\u5e83\u544a\u904b\u7528\u304c\u3067\u304d\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#cpm-3\"><span class=\"toc_number toc_depth_1\">4<\/span> CPM\u8ab2\u91d1\u65b9\u5f0f\u306e\u6ce8\u610f\u70b9<\/a><ul><li><a href=\"#i--4\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u304f\u3066\u3082\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b<\/a><\/li><li><a href=\"#i--5\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u5e83\u544a\u52b9\u679c\u304c\u628a\u63e1\u3057\u306b\u304f\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#i--6\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n\n<p>Web\u5e83\u544a\u306f\u591a\u5f69\u306a\u30e1\u30cb\u30e5\u30fc\u304c\u7528\u610f\u3055\u308c\u3066\u304a\u308a\u3001\u5e83\u544a\u3092\u7ba1\u7406\u3059\u308b\u57fa\u6e96\u3082\u3055\u307e\u3056\u307e\u3067\u3059\u3002\u4eca\u56de\u306f\u3001\u305d\u306e\u3088\u3046\u306a\u591a\u5f69\u306aWeb\u5e83\u544a\u3092\u52b9\u7387\u826f\u304f\u904b\u7528\u3059\u308b\u305f\u3081\u306b\u77e5\u3063\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u5fc5\u9808\u7528\u8a9e\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u300d\u3068\u300cCPM\uff08Cost Per Mille\uff09\u300d\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"cpm\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068CPM<\/span><\/h2>\n\n\n\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u3084SNS\u4e0a\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u56de\u6570\u3092\u8868\u3057\u307e\u3059\u3002\u305d\u3057\u3066CPM\u306f\u3001\u5bfe\u8c61\u306eWeb\u5e83\u544a\u304cWeb\u30b5\u30a4\u30c8\u306a\u3069\u306b\u8868\u793a\u3055\u308c\u308b1,000\u56de\u3042\u305f\u308a\u306e\u5358\u4fa1\u3092\u8868\u3057\u307e\u3059\u3002\u5f93\u3063\u3066CPM\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\u3068\u547c\u3070\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>1,000\u56de\u30921\u5358\u4f4d\u3068\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u305f\u30601\u56de\u8868\u793a\u3055\u308c\u305f\u3060\u3051\u3067\u306f\u4e2d\u3005\u5e83\u544a\u52b9\u679c\u306e\u6e2c\u5b9a\u304c\u96e3\u3057\u304f\u3001\u3042\u308b\u7a0b\u5ea6\u307e\u3068\u3081\u305f\u65b9\u304c\u6e2c\u5b9a\u3084\u7ba1\u7406\u304c\u3057\u3084\u3059\u3044\u304b\u3089\u3067\u3059\uff08Cost Per Mille\u306eMille\u306f\u30e9\u30c6\u30f3\u8a9e\u30671,000\u3092\u610f\u5473\u3057\u307e\u3059\uff09\u3002CPM\u306f\u3001\u5e83\u544a\u8cbb\u00f7\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u00d71,000\uff08\u56de\uff09\u3067\u8a08\u7b97\u3067\u304d\u30015\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u3067100\u4e07\u56de\u8868\u793a\u3055\u308c\u305f\u5834\u5408\u306eCPM\u306f50\u5186\uff0850,000\u00f71,000,000\u00d71,000\uff09\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u4f3c\u305f\u3088\u3046\u306a\u7528\u8a9e\u3092\u3088\u304f\u898b\u639b\u3051\u307e\u3059\u304c\u3001\u6df7\u540c\u3057\u306a\u3044\u3088\u3046\u306bCPM\u306b\u4f3c\u305f\u7528\u8a9e\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3068\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u25cfCPC\uff08Cost Per Click\uff09\uff1a\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4f4d\u306e\u30b3\u30b9\u30c8\u3067\u306f\u306a\u304f\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5834\u5408\u306e\u5358\u4fa1<\/p>\n\n\n\n<p>\u25cfCPA\uff08Cost Per Acquisition\u3001\u307e\u305f\u306fCost Per Action\uff09\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f31\u4ef6\u306e\u3042\u305f\u308a\u306e\u5358\u4fa1<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"cpmweb\">CPM\u8ab2\u91d1\u65b9\u5f0f\u306eWeb\u5e83\u544a<\/span><\/h2>\n\n\n\n<p>\u7d19\u5a92\u4f53\u306e\u5e83\u544a\u306f\u3001\u4e00\u822c\u7684\u306b\u63b2\u8f09\u5834\u6240\u3084\u5927\u304d\u3055\u3001\u671f\u9593\u306a\u3069\u306b\u3088\u308a\u6599\u91d1\u304c\u6c7a\u307e\u308a\u307e\u3059\u3002\u4e00\u65b9Web\u5e83\u544a\u306e\u5834\u5408\u306f\u3001\u591a\u5f69\u306a\u6599\u91d1\u5f62\u614b\u3084\u8ab2\u91d1\u65b9\u6cd5\u306a\u3069\u304b\u3089\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u5bfe\u8c61\u306e\u5e83\u544a\u5f62\u614b\u3084\u7a2e\u985e\u306b\u3088\u3063\u3066\u9078\u629e\u3067\u304d\u308b\u6599\u91d1\u5f62\u614b\u306b\u5236\u7d04\u304c\u3042\u308a\u307e\u3059\u304c\u3001Web\u5e83\u544a\u306e\u30e1\u30ea\u30c3\u30c8\u306e1\u3064\u304c\u3001\u305d\u306e\u3088\u3046\u306a\u6599\u91d1\u5f62\u614b\u306e\u9078\u629e\u80a2\u304c\u591a\u3044\u3053\u3068\u3002\u305d\u3053\u3067\u9078\u629e\u53ef\u80fd\u306a\u6599\u91d1\u5f62\u614b\u306e1\u3064\u304cCPM\u306b\u3088\u308b\u8ab2\u91d1\u65b9\u5f0f\u3067\u3059\u3002CPM\u8ab2\u91d1\u65b9\u5f0f\u306f\u3001\u5bfe\u8c61\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u5834\u5408\u306b\u8ab2\u91d1\u3055\u308c\u308b\u65b9\u5f0f\u3067\u3001\u8868\u793a\u56de\u6570\uff08\uff1d\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u306b\u3088\u3063\u3066\u5e83\u544a\u6599\u91d1\u304c\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>CPM\u8ab2\u91d1\u65b9\u5f0f\u306f\u3001\u7279\u5b9a\u30a8\u30ea\u30a2\u306b\u8868\u793a\u3055\u308c\u308b\u300c\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u300d\u3084\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u691c\u7d22\u3057\u305f\u969b\u306b\u8868\u793a\u3055\u308c\u308b\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u306a\u3069\u3067\u4e3b\u306b\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"cpm-2\">CPM\u8ab2\u91d1\u65b9\u5f0f\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n\n\n\n<p>\u7d9a\u3044\u3066\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u5834\u5408\u306bCPM\u8ab2\u91d1\u65b9\u5f0f\u304c\u6709\u52b9\u306a\u306e\u304b\u3001CPM\u8ab2\u91d1\u65b9\u5f0f\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-\">\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306e\u76ee\u306b\u7559\u307e\u308a\u3084\u3059\u3044<\/span><\/h3>\n\n\n\n<p>CPM\u8ab2\u91d1\u65b9\u5f0f\u3067\u306f\u3001\u8a2d\u5b9a\u3057\u305f\u5e83\u544a\u4e88\u7b97\u306b\u5bfe\u3057\u3066\u6700\u591a\u6570\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u8abf\u6574\u3055\u308c\u307e\u3059\u3002\u5f93\u3063\u3066\u4e88\u7b97\u6b21\u7b2c\u3067\u3088\u308a\u591a\u304f\u306e\u3072\u3068\u76ee\u306b\u89e6\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u6bd4\u8f03\u7684\u81ea\u7531\u306b\u30c7\u30b6\u30a4\u30f3\u3067\u304d\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306a\u3069\u3067\u306f\u3001\u51fa\u7a3f\u8005\u5074\u304c\u6d88\u8cbb\u8005\u3078\u5c4a\u3051\u305f\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u76f4\u63a5\u5e83\u544a\u5185\u306b\u76db\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u81ea\u793eWeb\u30b5\u30a4\u30c8\u306a\u3069\u3078\u8a98\u5c0e\u3067\u304d\u306a\u304f\u3066\u3082\u3001\u5e83\u544a\u3060\u3051\u3067\u5fc5\u8981\u306a\u60c5\u5831\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6d88\u8cbb\u8005\u7b49\u306b\u5c4a\u3051\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--2\">\u30af\u30ea\u30c3\u30af\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u306b\u96c6\u4e2d\u3057\u3084\u3059\u3044<\/span><\/h3>\n\n\n\n<p>\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u6570\u3067\u8cbb\u7528\u304c\u5909\u308f\u3089\u306a\u3044\u305f\u3081\u3001\u8cbb\u7528\u3092\u6c17\u306b\u305b\u305a\u306b\u81ea\u793eWeb\u30b5\u30a4\u30c8\u306a\u3069\u3078\u8a98\u5c0e\u3059\u308b\u3088\u3046\u306a\u5185\u5bb9\u3092\u88fd\u4f5c\u3059\u308b\u3053\u3068\u306b\u96c6\u4e2d\u3067\u304d\u307e\u3059\u3002\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3044\u3001\u81ea\u793eWeb\u30b5\u30a4\u30c8\u3078\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3067\u3001\u4f59\u5206\u306a\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305a\u306b\u5e83\u544a\u52b9\u679c\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--3\">\u8a08\u753b\u7684\u306b\u5e83\u544a\u904b\u7528\u304c\u3067\u304d\u308b<\/span><\/h3>\n\n\n\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u3042\u308b\u7a0b\u5ea6\u4e88\u6e2c\u304c\u3064\u304d\u3084\u3059\u3044\u306e\u3067\u3059\u304c\u3001\u30af\u30ea\u30c3\u30af\u6570\u306f\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u3067\u5927\u304d\u304f\u5909\u5316\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u3001\u4e88\u6e2c\u304c\u3064\u304d\u306b\u304f\u3044\u3068\u3053\u308d\u304c\u3042\u308a\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u6570\u306b\u5de6\u53f3\u3055\u308c\u305a\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u307f\u3067\u8cbb\u7528\u304c\u6c7a\u307e\u308bCPM\u8ab2\u91d1\u65b9\u5f0f\u306a\u3089\u3001\u8cbb\u7528\u306e\u898b\u8fbc\u307f\u304c\u7acb\u3066\u3084\u3059\u304f\u3001\u8a08\u753b\u7684\u306b\u904b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"cpm-3\">CPM\u8ab2\u91d1\u65b9\u5f0f\u306e\u6ce8\u610f\u70b9<\/span><\/h2>\n\n\n\n<p>\u53cd\u5bfe\u306b\u3001CPM\u8ab2\u91d1\u65b9\u5f0f\u3067\u904b\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u3082\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--4\">\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u304f\u3066\u3082\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b<\/span><\/h3>\n\n\n\n<p>CPM\u8ab2\u91d1\u65b9\u5f0f\u3067\u306f\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3082\u3055\u308c\u306a\u304f\u3066\u3082\u8868\u793a\u3055\u308c\u308b\u3060\u3051\u3067\u8cbb\u7528\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u81ea\u793eWeb\u30b5\u30a4\u30c8\u306a\u3069\u306b\u8a98\u5c0e\u3059\u308b\u3053\u3068\u304c\u4e3b\u306a\u76ee\u7684\u306e\u5834\u5408\u306f\u3001\u9006\u306b\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u60aa\u304f\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span 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