{"id":2863,"date":"2025-01-06T09:00:00","date_gmt":"2025-01-06T00:00:00","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=2863"},"modified":"2025-08-05T17:12:32","modified_gmt":"2025-08-05T08:12:32","slug":"20250106","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/glossary\/20250106\/","title":{"rendered":"\u6d88\u8cbb\u8005\u76ee\u7dda\u3067\u597d\u611f\u5ea6\u30a2\u30c3\u30d7\uff01<br>UGC\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u306b\u6d3b\u7528\u3057\u3088\u3046"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#ugc\"><span class=\"toc_number toc_depth_1\">1<\/span> UGC\u3068\u306f<\/a><\/li><li><a href=\"#cgmigc\"><span class=\"toc_number toc_depth_1\">2<\/span> CGM\u3084IGC\u3068\u306e\u9055\u3044<\/a><\/li><li><a href=\"#ugc-2\"><span class=\"toc_number toc_depth_1\">3<\/span> UGC\u306e\u91cd\u8981\u6027<\/a><ul><li><a href=\"#i-\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u4f01\u696d\u304c\u767a\u4fe1\u3059\u308b\u60c5\u5831\u3078\u306e\u4fe1\u983c\u5ea6\u4f4e\u4e0b<\/a><\/li><li><a href=\"#sns\"><span class=\"toc_number toc_depth_2\">3.2<\/span> SNS\u5229\u7528\u306e\u62e1\u5927<\/a><\/li><\/ul><\/li><li><a href=\"#ugc-3\"><span class=\"toc_number toc_depth_1\">4<\/span> UGC\u6d3b\u7528\u306e\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i--2\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u4f01\u696d\u5074\u304c\u6c17\u3065\u3051\u306a\u3044\u3055\u307e\u3056\u307e\u306a\u767a\u60f3\u3084\u30cb\u30fc\u30ba\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/a><\/li><li><a href=\"#i--3\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u6d88\u8cbb\u8005\u76ee\u7dda\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3001\u6d3b\u7528\u3067\u304d\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#ugc-4\"><span class=\"toc_number toc_depth_1\">5<\/span> UGC\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u6d3b\u7528\u4f8b<\/a><ul><li><a href=\"#i--4\"><span class=\"toc_number toc_depth_2\">5.1<\/span> \u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u30ea\u30c4\u30a4\u30fc\u30c8\/\u30ea\u30dd\u30b9\u30c8\u3059\u308b<\/a><\/li><li><a href=\"#i--5\"><span class=\"toc_number toc_depth_2\">5.2<\/span> \u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4f7f\u3046<\/a><\/li><li><a href=\"#i--6\"><span class=\"toc_number toc_depth_2\">5.3<\/span> \u30e6\u30fc\u30b6\u30fc\u53c2\u52a0\u578b\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i--7\"><span class=\"toc_number toc_depth_1\">6<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n\n<p>SNS\u3084\u52d5\u753b\u30b5\u30a4\u30c8\u306a\u3069\u306e\u5229\u7528\u304c\u62e1\u5927\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306b\u306f\u6bce\u65e5\u306e\u3088\u3046\u306b\u591a\u304f\u306e\u5199\u771f\u304c\u63b2\u8f09\u3055\u308c\u3001YouTube\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u52d5\u753b\u304c\u591a\u6570\u30a2\u30d7\u30ed\u30fc\u30c9\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u8fd1\u5e74\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u3067\u6ce8\u76ee\u3055\u308c\u3066\u304d\u3066\u3044\u308b\u306e\u304c\u3001\u3053\u306e\u3088\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u304c\u4f5c\u308a\u51fa\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u3002\u4eca\u56de\u306f\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u304c\u4f5c\u308a\u51fa\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u6d3b\u7528\u306b\u95a2\u3057\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"ugc\">UGC\u3068\u306f<\/span><\/h2>\n\n\n\n<p>UGC\u3068\u306fUser Generated Contents\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u306e\u7565\u3067\u3001\u4f01\u696d\u3067\u306f\u306a\u304f\u4e00\u822c\u306e\u6d88\u8cbb\u8005\u304c\u81ea\u3089\u306e\u610f\u601d\u3067\u4f5c\u6210\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u3084X\uff08\u65e7\u30c4\u30a4\u30c3\u30bf\u30fc\uff09\u306a\u3069\u306eSNS\u306b\u6295\u7a3f\u3055\u308c\u308b\u30b3\u30e1\u30f3\u30c8\u3084\u3001\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u3084\u60c5\u5831\u30b5\u30a4\u30c8\u306b\u6295\u7a3f\u3055\u308c\u308b\u53e3\u30b3\u30df\u3001EC\u30b5\u30a4\u30c8\u3067\u306e\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002\u6587\u5b57\u60c5\u5831\u3060\u3051\u3067\u306f\u306a\u304f\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306e\u5199\u771f\u3084YouTube\u306a\u3069\u306e\u52d5\u753b\u30b5\u30a4\u30c8\u306e\u52d5\u753b\u306a\u3069\u3082UGC\u306b\u542b\u307e\u308c\u307e\u3059\u3002\u6d88\u8cbb\u8005\u304c\u81ea\u4e3b\u7684\u306b\u4f01\u696d\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u60c5\u5831\u3092\u62e1\u6563\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308b\u70b9\u304cUGC\u306e\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"cgmigc\">CGM\u3084IGC\u3068\u306e\u9055\u3044<\/span><\/h2>\n\n\n\n<p>UGC\u3068\u4f3c\u305f\u3082\u306e\u306bCGM\u3084IGC\u304c\u3042\u308a\u307e\u3059\u3002CGM\uff08Consumer Generated Media\uff09\u306f\u3001\u76f4\u8a33\u3059\u308b\u3068\u6d88\u8cbb\u8005\u304c\u751f\u6210\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u3053\u3068\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u3001UGC\u306b\u3088\u3063\u3066\u6210\u308a\u7acb\u3063\u3066\u3044\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u6599\u7406\u30ec\u30b7\u30d4\u6295\u7a3f\u30b5\u30a4\u30c8\u3084\u5316\u7ca7\u54c1\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u3001\u30b0\u30eb\u30e1\u30b5\u30a4\u30c8\u306a\u3069\u304c\u4ee3\u8868\u4f8b\u3067\u3059\u3002\u4f5c\u6210\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u306fUGC\u3067\u3001UGC\u306b\u3088\u3063\u3066\u6210\u308a\u7acb\u3063\u3066\u3044\u308b\u30e1\u30c7\u30a3\u30a2\u304cCGM\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u4ed6\u306b\u4f3c\u305f\u3082\u306e\u3068\u3057\u3066IGC\uff08Influencer Generated Contents\uff09\u3068\u3044\u3046\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u3063\u3066\u4f5c\u6210\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3053\u3068\u3067\u3001\u3053\u308c\u306f\u901a\u5e38\u306f\u4f01\u696d\u304b\u3089\u306e\u4f9d\u983c\u3067\u4f5c\u6210\u3055\u308c\u307e\u3059\u3002\u6d88\u8cbb\u8005\u304c\u81ea\u4e3b\u7684\u306b\u4f5c\u6210\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u70b9\u304cUGC\u3068\u306e\u5927\u304d\u306a\u9055\u3044\u3067\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u306f\u4f01\u696d\u304b\u3089\u4f55\u3089\u304b\u306e\u5831\u916c\u304c\u652f\u6255\u308f\u308c\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"ugc-2\">UGC\u306e\u91cd\u8981\u6027<\/span><\/h2>\n\n\n\n<p>\u8fd1\u5e74\u3001UGC\u304c\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8996\u3055\u308c\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7406\u7531\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-\">\u4f01\u696d\u304c\u767a\u4fe1\u3059\u308b\u60c5\u5831\u3078\u306e\u4fe1\u983c\u5ea6\u4f4e\u4e0b<\/span><\/h3>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u4f34\u3044\u4e16\u306e\u4e2d\u306b\u6ea2\u308c\u308b\u60c5\u5831\u91cf\u306f\u3088\u308a\u5897\u52a0\u3002\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u60c5\u5831\u304c\u767a\u4fe1\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5f93\u6765\u306f\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3067\u6d41\u3055\u308c\u308b\u4f01\u696d\u767a\u4fe1\u306e\u60c5\u5831\u304c\u4e2d\u5fc3\u3067\u3057\u305f\u304c\u3001\u305d\u308c\u4ee5\u5916\u306e\u60c5\u5831\u3092\u76ee\u306b\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u305f\u3053\u3068\u3067\u3001\u4f01\u696d\u767a\u4fe1\u306e\u60c5\u5831\u304c\u5fc5\u305a\u3057\u3082\u6d88\u8cbb\u8005\u306e\u7acb\u5834\u306b\u7acb\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u6d88\u8cbb\u8005\u304c\u611f\u3058\u59cb\u3081\u307e\u3057\u305f\u3002\u305d\u308c\u3088\u308a\u3082\u81ea\u5206\u305f\u3061\u3068\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u306e\u7acb\u5834\u3067\u5b9f\u969b\u306b\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3066\u4f7f\u3063\u3066\u307f\u305f\u3068\u304d\u306e\u611f\u60f3\u3084\u610f\u898b\u306e\u307b\u3046\u304c\u3088\u307b\u3069\u4fe1\u983c\u3067\u304d\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3046\u3088\u3046\u306b\u306a\u308a\u3001CGM\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"sns\">SNS\u5229\u7528\u306e\u62e1\u5927<\/span><\/h3>\n\n\n\n<p>SNS\u5229\u7528\u306e\u62e1\u5927\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u6c17\u8efd\u306b\u6d88\u8cbb\u8005\u304c\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u7279\u306b\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u3084X\u306f\u591a\u304f\u306e\u4e00\u822c\u6d88\u8cbb\u8005\u304c\u5229\u7528\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3067\u3001\u305d\u308c\u3092\u901a\u3058\u3066\u591a\u304f\u306eUGC\u304c\u63d0\u4f9b\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679cUGC\u306e\u5f71\u97ff\u529b\u3082\u5927\u304d\u304f\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"ugc-3\">UGC\u6d3b\u7528\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n\n\n\n<p>UGC\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6d3b\u7528\u3059\u308b\u969b\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span 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