{"id":2961,"date":"2025-07-07T09:00:00","date_gmt":"2025-07-07T00:00:00","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=2961"},"modified":"2025-08-05T17:14:01","modified_gmt":"2025-08-05T08:14:01","slug":"20250707","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/content-marketing\/20250707\/","title":{"rendered":"Smarketing\uff08\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f<br>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30bb\u30fc\u30eb\u30b9\u306e\u9023\u643a\u3067\u5171\u901a\u306e\u30b4\u30fc\u30eb\u3092\u76ee\u6307\u305d\u3046"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#smarketing\"><span class=\"toc_number toc_depth_1\">1<\/span>  Smarketing\u306e\u8003\u3048\u65b9\u3068\u306f<\/a><ul><li><a href=\"#i-\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044\u306b\u3064\u3044\u3066<\/a><\/li><li><a href=\"#i--2\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u304c\u91cd\u8996\u3055\u308c\u308b\u7406\u7531<\/a><\/li><\/ul><\/li><li><a href=\"#smarketing-2\"><span class=\"toc_number toc_depth_1\">2<\/span> Smarketing\u306e\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i--3\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u65ac\u65b0\u306a\u5546\u54c1\u4f01\u753b\u3092\u6253\u3061\u51fa\u3057\u3084\u3059\u304f\u306a\u308b<\/a><\/li><li><a href=\"#i--4\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5bfe\u7acb\u69cb\u9020\u3092\u89e3\u6d88\u3067\u304d\u308b<\/a><\/li><li><a href=\"#i--5\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#smarketing-3\"><span class=\"toc_number toc_depth_1\">3<\/span> Smarketing\u306e\u5177\u4f53\u7684\u306a\u5b9f\u65bd\u65b9\u6cd5<\/a><ul><li><a href=\"#sla\"><span class=\"toc_number toc_depth_2\">3.1<\/span> SLA\u306e\u7b56\u5b9a\u3092\u884c\u3046<\/a><\/li><li><a href=\"#kpi\"><span class=\"toc_number toc_depth_2\">3.2<\/span> KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li><a href=\"#i--6\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6df1\u3081\u308b\u5834\u3092\u8a2d\u3051\u308b<\/a><\/li><li><a href=\"#i--7\"><span class=\"toc_number toc_depth_2\">3.4<\/span> \u5404\u7a2e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i--8\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n\n<p>\u55b6\u696d\u62c5\u5f53\u8005\u306e\u65b9\u3067Smarketing\uff08\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u3044\u305f\u3053\u3068\u306e\u3042\u308b\u65b9\u3082\u591a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u8fd1\u5e74\u3067\u306f\u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u304c\u91cd\u8981\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u4e0a\u3067\u6709\u52b9\u3068\u306a\u308b\u306e\u304c\u3001\u3053\u306e\u8a18\u4e8b\u3067\u3054\u7d39\u4ecb\u3059\u308bSmarketing\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306f\u3001Smarketing\u3068\u306f\u4f55\u304b\u3001\u305d\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u3084\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u307e\u305f\u3001Smarketing\u306e\u5177\u4f53\u7684\u306a\u5b9f\u65bd\u65b9\u6cd5\u3082\u3054\u7d39\u4ecb\u3059\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u53c2\u8003\u306b\u3054\u6d3b\u7528\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"smarketing\"> Smarketing\u306e\u8003\u3048\u65b9\u3068\u306f<\/span><\/h2>\n\n\n\n<p>Smarketing\uff08\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\u3001\u30bb\u30fc\u30eb\u30b9\uff08Sales\uff09\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08Marketing\uff09\u3068\u3044\u30462\u3064\u306e\u8a00\u8449\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u9020\u8a9e\u3067\u3059\u3002\u76ee\u6a19\u3084KPI\u3001\u30c4\u30fc\u30eb\u3092\u4e00\u4f53\u5316\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u9023\u643a\u5f37\u5316\u3092\u56f3\u308a\u3001\u5171\u901a\u306e\u76ee\u6a19\u9054\u6210\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044\u3084\u3001\u8fd1\u5e74\u306b\u304a\u3044\u3066\u305d\u306e2\u3064\u306e\u9023\u643a\u304c\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u7406\u7531\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-\">\u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044\u306b\u3064\u3044\u3066<\/span><\/h3>\n\n\n\n<p>\u30bb\u30fc\u30eb\u30b9\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u7528\u610f\u3055\u308c\u305f\u5546\u6750\u3092\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u63d0\u6848\u3057\u3001\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u30bb\u30fc\u30eb\u30b9\u62c5\u5f53\u8005\u306e\u5f79\u5272\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u81ea\u52d5\u8eca\u306e\u30bb\u30fc\u30eb\u30b9\u3092\u4f8b\u306b\u6319\u3052\u307e\u3057\u3087\u3046\u3002\u81ea\u52d5\u8eca\u306b\u306f\u300c\u30bb\u30c0\u30f3\u300d\u300cSUV\u300d\u300c\u30df\u30cb\u30d0\u30f3\u300d\u306a\u3069\u69d8\u3005\u306a\u30bf\u30a4\u30d7\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u30cb\u30fc\u30ba\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u540c\u3058\u30df\u30cb\u30d0\u30f3\u3067\u3082\u4e57\u8eca\u4eba\u6570\u3084\u8377\u7269\u30b9\u30da\u30fc\u30b9\u306e\u5e83\u3055\u3001\u71c3\u8cbb\u3001\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u306f\u8eca\u7a2e\u3054\u3068\u306b\u7570\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u9867\u5ba2\u3054\u3068\u306e\u30cb\u30fc\u30ba\u3092\u898b\u6975\u3081\u3066\u3001\u6700\u9069\u306a\u8eca\u7a2e\u3092\u63d0\u6848\u3057\u3001\u6210\u7d04\u3078\u3068\u5c0e\u304f\u306e\u304c\u30bb\u30fc\u30eb\u30b9\u62c5\u5f53\u8005\u306e\u4f7f\u547d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u306e\u571f\u53f0\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5e02\u5834\u8abf\u67fb\u306b\u3088\u308a\u30cb\u30fc\u30ba\u3092\u6c72\u307f\u4e0a\u3052\u3001\u30bb\u30fc\u30eb\u30b9\u3057\u3084\u3059\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5148\u307b\u3069\u306e\u30df\u30cb\u30d0\u30f3\u3092\u4f8b\u306b\u6319\u3052\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u8eca\u7a2e\u306b\u9700\u8981\u304c\u3042\u308b\u306e\u304b\u3092\u8abf\u67fb\u3057\u3066\u958b\u767a\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u88fd\u54c1\u3084\u81ea\u793e\u305d\u306e\u3082\u306e\u306ePR\u3092\u884c\u3044\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3084\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u62c5\u3046\u5f79\u5272\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--2\">\u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u304c\u91cd\u8996\u3055\u308c\u308b\u7406\u7531<\/span><\/h3>\n\n\n\n<p>Smarketing\u306f\u3001\u5148\u8ff0\u3057\u305f\u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u306a\u305c\u3053\u306e2\u3064\u306e\u9023\u643a\u304c\u91cd\u8996\u3055\u308c\u308b\u306e\u304b\u3068\u3044\u3046\u3068\u3001\u305d\u308c\u305e\u308c\u304c\u5f97\u3089\u308c\u308b\u60c5\u5831\u304c\u7570\u306a\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30fc\u30eb\u30b9\u306f\u76ee\u306e\u524d\u306e\u9867\u5ba2\u306b\u8996\u70b9\u3092\u7f6e\u304d\u307e\u3059\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u5e02\u5834\u5168\u4f53\u306b\u8996\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5e02\u5834\u5168\u4f53\u306e\u52d5\u5411\u3068\u3001\u9867\u5ba2\u306e\u5e0c\u671b\u304c\u5fc5\u305a\u3057\u3082\u4e00\u81f4\u3059\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u58f2\u308c\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u5e02\u5834\u3068\u9867\u5ba2\u305d\u308c\u305e\u308c\u306b\u6ce8\u76ee\u3057\u3066\u3001\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308a\u306a\u304c\u3089\u5229\u76ca\u62e1\u5927\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9023\u52d5\u3055\u305b\u305fSmarketing\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"smarketing-2\">Smarketing\u306e\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n\n\n\n<p>Smarketing\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e3\u70b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff1cSmarketing\u306e\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\uff1e<\/p>\n\n\n\n<ul>\n<li>\u65ac\u65b0\u306a\u5546\u54c1\u4f01\u753b\u3092\u6253\u3061\u51fa\u3057\u3084\u3059\u304f\u306a\u308b<\/li>\n\n\n\n<li>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5bfe\u7acb\u69cb\u9020\u3092\u89e3\u6d88\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--3\">\u65ac\u65b0\u306a\u5546\u54c1\u4f01\u753b\u3092\u6253\u3061\u51fa\u3057\u3084\u3059\u304f\u306a\u308b<\/span><\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u7d42\u7684\u306a\u76ee\u6a19\u306f\u300c\u9867\u5ba2\u304c\u8cfc\u5165\u3059\u308b\u5546\u54c1\u3092\u4f5c\u308b\u3053\u3068\u300d\u3067\u3059\u304c\u3001\u9867\u5ba2\u306e\u30ea\u30a2\u30eb\u306a\u58f0\u3092\u62fe\u3063\u3066\u3044\u308b\u306e\u306f\u55b6\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p>Smarketing\u3067\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u9867\u5ba2\u306e\u58f0\u3092\u5373\u5ea7\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30cb\u30fc\u30ba\u3092\u6d3b\u304b\u3057\u305f\u65b0\u3057\u3044\u5546\u54c1\u3092\u4f01\u753b\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u52a0\u901f\u3055\u305b\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--4\">\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5bfe\u7acb\u69cb\u9020\u3092\u89e3\u6d88\u3067\u304d\u308b<\/span><\/h3>\n\n\n\n<p>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5bfe\u7acb\u3057\u304c\u3061\u306a\u5834\u5408\u3001Smarketing\u306b\u3088\u308a\u5354\u529b\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u76f8\u4e57\u52b9\u679c\u3092\u751f\u307f\u51fa\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u304c\u505c\u6ede\u3059\u308b\u3068\u3001\u55b6\u696d\u306f\u300c\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u60aa\u3044\u300d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u30ea\u30fc\u30c9\u3092\u7121\u99c4\u306b\u3057\u3066\u3044\u308b\u300d\u3068\u8cac\u4efb\u3092\u62bc\u3057\u4ed8\u3051\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u53cc\u65b9\u306e\u5f97\u610f\u9818\u57df\u3084\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u306e\u7406\u89e3\u4e0d\u8db3\u304b\u3089\u304f\u308b\u554f\u984c\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001Smarketing\u3067\u304a\u4e92\u3044\u3092\u77e5\u308b\u3068\u3001\u5354\u529b\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u53cc\u65b9\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u306a\u304c\u308b\u3068\u6c17\u4ed8\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u5bfe\u7acb\u69cb\u9020\u3092\u89e3\u6d88\u3057\u3066\u9023\u643a\u3092\u5f37\u5316\u3059\u308c\u3070\u3001\u8ca9\u58f2\u529b\u3092\u5897\u5f37\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--5\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/span><\/h3>\n\n\n\n<p>Smarketing\u306b\u3088\u308a\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u3092\u5f37\u5316\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u306b\u30de\u30c3\u30c1\u3059\u308b\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u3084\u3059\u304f\u306a\u308b\u307b\u304b\u3001\u30cb\u30fc\u30ba\u306b\u5373\u3057\u305f\u5546\u54c1\u958b\u767a\u306b\u304b\u304b\u308b\u671f\u9593\u3092\u77ed\u7e2e\u3067\u304d\u308b\u3053\u3068\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002 \u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u5546\u54c1\u3092\u901f\u3084\u304b\u306b\u4f9b\u7d66\u3067\u304d\u308c\u3070\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u306e\u77ed\u7e2e\u3084\u3001\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a\u306b\u3082\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"smarketing-3\">Smarketing\u306e\u5177\u4f53\u7684\u306a\u5b9f\u65bd\u65b9\u6cd5<\/span><\/h2>\n\n\n\n<p>Smarketing\u306e\u5b9f\u65bd\u65b9\u6cd5\u306f\u6b21\u306e4\u3064\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff1cSmarketing\u306e\u5b9f\u65bd\u65b9\u6cd5\uff1e<\/p>\n\n\n\n<ul>\n<li>SLA\u306e\u7b56\u5b9a\u3092\u884c\u3046<\/li>\n\n\n\n<li>KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n\n\n\n<li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6df1\u3081\u308b\u5834\u3092\u8a2d\u3051\u308b<\/li>\n\n\n\n<li>\u5404\u7a2e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"sla\">SLA\u306e\u7b56\u5b9a\u3092\u884c\u3046<\/span><\/h3>\n\n\n\n<p>SLA\uff08Service Level Agreement\uff09\u3068\u306f\u3001\u5546\u54c1\u958b\u767a\u304b\u3089\u6210\u7d04\u307e\u3067\u306b\u9054\u6210\u3059\u308b\u5fc5\u8981\u306e\u3042\u308b\u4e8b\u9805\u3092\u660e\u6587\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002SLA\u3092\u7b56\u5b9a\u3059\u308b\u3068\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u6a19\u3084\u8ca2\u732e\u5ea6\u3092\u53ef\u8996\u5316\u3067\u304d\u3001\u53cc\u65b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u9ad8\u3081\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u5927\u304d\u306a\u7d44\u7e54\u3067\u306f\u3001\u53e3\u7d04\u675f\u3092\u30d9\u30fc\u30b9\u306b\u3059\u308b\u3068\u7d44\u7e54\u306e\u30ba\u30ec\u304c\u5e83\u304c\u308a\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002SLA\u306e\u7b56\u5b9a\u306f\u305d\u306e\u3088\u3046\u306a\u554f\u984c\u3092\u89e3\u6d88\u3059\u308b\u305f\u3081\u306b\u3082\u6709\u52b9\u3067\u3059\u3002\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3069\u3061\u3089\u304b\u4e00\u65b9\u3060\u3051\u3067\u306f\u9054\u6210\u3067\u304d\u308b\u5185\u5bb9\u3067\u306f\u306a\u304f\u3001\u7d44\u7e54\u306e\u719f\u7df4\u5ea6\u306b\u5408\u3063\u305f\u8a2d\u5b9a\u306b\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"kpi\">KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/span><\/h3>\n\n\n\n<p>KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6570\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5171\u901a\u306e\u58f2\u4e0a\u76ee\u6a19\u306b\u7d71\u4e00\u3059\u308b\u3068\u3001\u53cc\u65b9\u306e\u76ee\u7684\u304c\u5408\u81f4\u3057\u3066Smarketing\u3092\u9032\u3081\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u30a2\u30f3\u30b3\u30f3\u30c8\u30ed\u30fc\u30e9\u30d6\u30eb\u306aKPI\u8a2d\u5b9a\u3092\u907f\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u6709\u52b9\u5546\u8ac7\u6570\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u306b\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a55\u4fa1\u306f\u55b6\u696d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002\u53cc\u65b9\u304c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u7bc4\u56f2\u306eKPI\u8a2d\u5b9a\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--6\">\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6df1\u3081\u308b\u5834\u3092\u8a2d\u3051\u308b<\/span><\/h3>\n\n\n\n<p>\u305d\u3082\u305d\u3082Smarketing\u306f\u300c\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u3092\u5f37\u5316\u3059\u308b\u300d\u3053\u3068\u3092\u76ee\u7684\u306b\u884c\u3046\u3082\u306e\u3067\u3059\u3002\u53cc\u65b9\u304c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u6a5f\u4f1a\u304c\u306a\u3051\u308c\u3070\u3001\u304a\u4e92\u3044\u3092\u7406\u89e3\u3057\u5408\u3046\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u52b9\u7387\u7684\u306b\u6df1\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u5b9a\u4f8b\u4f1a\u8b70\u306e\u5834\u3092\u8a2d\u3051\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u969b\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5ea7\u5e2d\u3092\u30b7\u30e3\u30c3\u30d5\u30eb\u3059\u308b\u306a\u3069\u306e\u5de5\u592b\u3092\u53d6\u308a\u5165\u308c\u308b\u3068\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u52a0\u901f\u3055\u305b\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--7\">\u5404\u7a2e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b<\/span><\/h3>\n\n\n\n<p>Smarketing\u3092\u52a0\u901f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u5404\u7a2e\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u3082\u6709\u52b9\u3067\u3059\u3002\u4f8b\u3048\u3070KPI\u9032\u6357\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304cKPI\u3092\u5171\u6709\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u5bc6\u306b\u9023\u643a\u3092\u53d6\u308b\u610f\u8b58\u3092\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span 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