{"id":3214,"date":"2026-06-01T09:00:00","date_gmt":"2026-06-01T00:00:00","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=3214"},"modified":"2026-05-18T10:41:01","modified_gmt":"2026-05-18T01:41:01","slug":"20260601","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/glossary\/20260601\/","title":{"rendered":"\u88fd\u9020\u696dBtoB\u306e\u52dd\u3061\u7b4b\u306f\u300cABM\u300d\u306b\u3042\u308b\uff01<br>\u5927\u53e3\u9867\u5ba2\u5c02\u7528\u306e\u653b\u7565\u8a2d\u8a08\u56f3\u3092\u4f5c\u308b\u306b\u306f"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#btobabm\"><span class=\"toc_number toc_depth_1\">1<\/span> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u3072\u3068\u3064\u300cABM\u300d\u3068\u306f<\/a><ul><li><a href=\"#abm\"><span class=\"toc_number toc_depth_2\">1.1<\/span> ABM\u306b\u985e\u4f3c\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306e\u9055\u3044<\/a><\/li><li><a href=\"#abm-2\"><span class=\"toc_number toc_depth_2\">1.2<\/span> ABM\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><\/ul><\/li><li><a href=\"#btobabm-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u306a\u305c\u88fd\u9020\u696dBtoB\u306b\u300cABM\u300d\u304c\u5fc5\u8981\u306a\u306e\u304b<\/a><ul><li><a href=\"#abm-3\"><span class=\"toc_number toc_depth_2\">2.1<\/span> ABM\u304c\u5fc5\u8981\u306a\u7406\u7531\u2460\u6848\u4ef6\u5358\u4fa1\u304c\u5927\u304d\u3044\u305f\u3081<\/a><\/li><li><a href=\"#abm-4\"><span class=\"toc_number toc_depth_2\">2.2<\/span> ABM\u304c\u5fc5\u8981\u306a\u7406\u7531\u2461\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u305f\u3081<\/a><\/li><li><a href=\"#abm-5\"><span class=\"toc_number toc_depth_2\">2.3<\/span> ABM\u304c\u5fc5\u8981\u306a\u7406\u7531\u2462\u95a2\u4e0e\u8005\u304c\u591a\u3044\u305f\u3081<\/a><\/li><\/ul><\/li><li><a href=\"#abm-6\"><span class=\"toc_number toc_depth_1\">3<\/span> \u300cABM\u300d\u3092\u5c0e\u5165\u3059\u308b\u307e\u3067\u306e\u6d41\u308c<\/a><ul><li><a href=\"#abm-7\"><span class=\"toc_number toc_depth_2\">3.1<\/span> ABM\u306e\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u2460\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3059\u308b<\/a><\/li><li><a href=\"#abm-8\"><span class=\"toc_number toc_depth_2\">3.2<\/span> ABM\u306e\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u2461\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b<\/a><\/li><li><a href=\"#abm-9\"><span class=\"toc_number toc_depth_2\">3.3<\/span> ABM\u306e\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u2462\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b<\/a><\/li><li><a href=\"#abm-10\"><span class=\"toc_number toc_depth_2\">3.4<\/span> ABM\u306e\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u2463\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3044\u6539\u5584\u306b\u3064\u306a\u3052\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n\n<p>ABM\u306f\u3001\u88fd\u9020\u696dBtoB\u306b\u304a\u3044\u3066\u6709\u52b9\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u5fc5\u8981\u6027\u3092\u8a73\u3057\u304f\u77e5\u3089\u306a\u3044\u65b9\u304c\u591a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001ABM\u3068\u306f\u4f55\u304b\u89e3\u8aac\u3057\u305f\u3046\u3048\u3067\u3001\u88fd\u9020\u696dBtoB\u306b\u304a\u3044\u3066ABM\u304c\u6709\u52b9\u306a\u7406\u7531\u3084\u3001\u5177\u4f53\u7684\u306a\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"btobabm\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u3072\u3068\u3064\u300cABM\u300d\u3068\u306f<\/span><\/h2>\n\n\n\n<p>ABM\uff08Account Based Marketing\uff09\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7279\u5b9a\u306e\u9867\u5ba2\u306b\u7d5e\u308a\u8fbc\u307f\u3001\u96c6\u4e2d\u7684\u306b\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002\u88fd\u9020\u696d\u3092\u306f\u3058\u3081\u3068\u3059\u308bBtoB\u306b\u304a\u3044\u3066\u6709\u52b9\u3068\u3055\u308c\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u5b9a\u306e\u91cd\u8981\u9867\u5ba2\u3068\u6700\u826f\u306e\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u53ce\u76ca\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u5c55\u793a\u4f1a\u3092\u5229\u7528\u3057\u3066\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u72d9\u3046\u5834\u5408\u3001\u30d6\u30fc\u30b9\u306b\u9867\u5ba2\u304c\u8a2a\u308c\u306a\u3051\u308c\u3070\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u3067\u304d\u307e\u305b\u3093\u3002\u4e00\u65b9\u306eABM\u306f\u3001\u512a\u826f\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306b\u5bfe\u3057\u3066\u6700\u9069\u5316\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u3001\u58f2\u4e0a\u306e\u6700\u5927\u5316\u3092\u56f3\u308c\u308b\u6226\u7565\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u9650\u5b9a\u3055\u308c\u3084\u3059\u304f\u3001\u6848\u4ef6\u5358\u4fa1\u304c\u5927\u304d\u3044\u88fd\u9020\u696d\u306b\u3068\u3063\u3066\u30e1\u30ea\u30c3\u30c8\u304c\u5927\u304d\u3044\u624b\u6cd5\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"abm\">ABM\u306b\u985e\u4f3c\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306e\u9055\u3044<\/span><\/h3>\n\n\n\n<p>ABM\u306b\u985e\u4f3c\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u300cDG\uff08Demand Generation\uff09\u300d\u3068\u300cLBM\uff08Lead-Based Marketing\uff09\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u3092\u8868\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3010ABM\u3068\u985e\u4f3c\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u9055\u3044\u3011<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><\/th><th>\u65bd\u7b56\u306e\u76ee\u7684<\/th><th>\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u90e8\u9580<\/th><\/tr><\/thead><tbody><tr><td>ABM<\/td><td>\u30bf\u30fc\u30b2\u30c3\u30c8\u304b\u3089\u5f97\u308b\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3055\u305b\u308b<\/td><td>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u9023\u643a\u3059\u308b<\/td><\/tr><tr><td>DG<\/td><td>\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u5275\u51fa\u30fb\u80b2\u6210\u3059\u308b<\/td><td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u4e3b\u4f53\u3068\u306a\u308b<\/td><\/tr><tr><td>LBM<\/td><td>\u4e3b\u306b\u500b\u4eba\u3092\u5bfe\u8c61\u306b\u9867\u5ba2\u3092\u958b\u62d3\u3059\u308b<\/td><td>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u9023\u643a\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u6226\u7565\u3054\u3068\u306b\u65bd\u7b56\u306e\u76ee\u7684\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u76ee\u7684\u306b\u5411\u3051\u3066\u9867\u5ba2\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u306f\u5171\u901a\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"abm-2\">ABM\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/h3>\n\n\n\n<p>\u6b21\u306b\u3001ABM\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u25cf\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u304c\u6df1\u307e\u308b<br>\u25cf\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3067\u304d\u308b<br>\u25cf\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3067\u304d\u308b<\/p>\n\n\n\n<p>ABM\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u306e\u7406\u89e3\u3092\u6df1\u3081\u3089\u308c\u3001\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002\u96c6\u4e2d\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u9867\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a\u3092\u56f3\u308c\u308b\u307b\u304b\u3001\u7d99\u7d9a\u7684\u306a\u53d6\u5f15\u95a2\u4fc2\u3092\u69cb\u7bc9\u3067\u304d\u308b\u70b9\u3082ABM\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u307e\u305f\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u7279\u5b9a\u306e\u4f01\u696d\u306b\u96c6\u4e2d\u6295\u4e0b\u3067\u304d\u308b\u305f\u3081\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"btobabm-2\">\u306a\u305c\u88fd\u9020\u696dBtoB\u306b\u300cABM\u300d\u304c\u5fc5\u8981\u306a\u306e\u304b<\/span><\/h2>\n\n\n\n<p>ABM\u306f\u3001\u88fd\u9020\u696d\u306b\u4ee3\u8868\u3055\u308c\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u7279\u306b\u6709\u52b9\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u88fd\u9020\u696dBtoB\u306bABM\u304c\u5fc5\u8981\u306a\u7406\u7531\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u25cf\u6848\u4ef6\u5358\u4fa1\u304c\u5927\u304d\u3044\u305f\u3081<br>\u25cf\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u305f\u3081<br>\u25cf\u95a2\u4e0e\u8005\u304c\u591a\u3044\u305f\u3081<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"abm-3\">ABM\u304c\u5fc5\u8981\u306a\u7406\u7531\u2460\u6848\u4ef6\u5358\u4fa1\u304c\u5927\u304d\u3044\u305f\u3081<\/span><\/h3>\n\n\n\n<p>\u5927\u578b\u306e\u5de5\u4f5c\u6a5f\u68b0\u3084\u751f\u7523\u30e9\u30a4\u30f3\u306e\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165\u3068\u3044\u3063\u305f\u88fd\u9020\u696d\u306eBtoB\u53d6\u5f15\u3067\u306f\u30011\u4ef6\u3042\u305f\u308a\u306e\u6848\u4ef6\u5358\u4fa1\u304c\u6570\u5343\u4e07\u5186\uff5e\u6570\u5104\u5186\u306b\u306e\u307c\u308b\u30b1\u30fc\u30b9\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u3088\u3046\u306b\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u304c\u9ad8\u3044\u53d6\u5f15\u3067\u306f\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u5e83\u544a\u3092\u6253\u3064\u3088\u308a\u3082\u3001\u7279\u5b9a\u4f01\u696d\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u6295\u4e0b\u3059\u308b\u307b\u3046\u304c\u52b9\u7387\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>ABM\u306f\u6570\u3092\u8ffd\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u306a\u304f\u3001\u53b3\u9078\u3057\u305f\u7279\u5b9a\u4f01\u696d\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002ABM\u7279\u6709\u306e\u8003\u3048\u65b9\u306f\u3001\u88fd\u9020\u696dBtoB\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u5408\u81f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"abm-4\">ABM\u304c\u5fc5\u8981\u306a\u7406\u7531\u2461\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u305f\u3081<\/span><\/h3>\n\n\n\n<p>\u88fd\u9020\u696d\u3067\u306f\u3001\u691c\u8a0e\u958b\u59cb\u304b\u3089\u53d7\u6ce8\u307e\u3067\u306b\u534a\u5e74\u3001\u9577\u3051\u308c\u3070\u6570\u5e74\u3092\u8981\u3059\u308b\u30b1\u30fc\u30b9\u3082\u591a\u3044\u3067\u3059\u3002\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u3068\u3001\u521d\u671f\u6bb5\u968e\u3067\u63a5\u89e6\u3057\u305f\u62c5\u5f53\u8005\u304c\u7570\u52d5\u30fb\u96e2\u8077\u3057\u3066\u95a2\u4fc2\u6027\u304c\u8584\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5272\u308a\u8fbc\u307e\u308c\u308b\u30ea\u30b9\u30af\u3082\u5e38\u306b\u3064\u304d\u307e\u3068\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>ABM\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u9577\u671f\u306b\u308f\u305f\u308b\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u3066\u3001\u9867\u5ba2\u306e\u72b6\u614b\u306b\u5408\u308f\u305b\u305f\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u300c\u60c5\u5831\u53ce\u96c6\u306e\u6642\u671f\u300d\u300c\u6bd4\u8f03\u691c\u8a0e\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u300d\u3068\u3044\u3063\u305f\u30d5\u30a7\u30fc\u30ba\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u9867\u5ba2\u306b\u5bc6\u7740\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u3092\u7d9a\u3051\u308b\u3053\u3068\u304c\u3001\u53d7\u6ce8\u3092\u52dd\u3061\u53d6\u308b\u30ab\u30ae\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"abm-5\">ABM\u304c\u5fc5\u8981\u306a\u7406\u7531\u2462\u95a2\u4e0e\u8005\u304c\u591a\u3044\u305f\u3081<\/span><\/h3>\n\n\n\n<p>\u88fd\u9020\u696d\u306b\u304a\u3051\u308b\u610f\u601d\u6c7a\u5b9a\u306f\u3001\u4e00\u4eba\u306e\u62c5\u5f53\u8005\u304c\u76f4\u611f\u7684\u306b\u6c7a\u3081\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6700\u7d42\u7684\u306b\u6c7a\u65ad\u3092\u4e0b\u3059\u7d4c\u55b6\u5c64\u306e\u307b\u304b\u3001\u8cfc\u8cb7\u90e8\u9580\u3084\u5de5\u5834\u306e\u8cac\u4efb\u8005\u3001\u73fe\u5834\u306e\u30a8\u30f3\u30b8\u30cb\u30a2\u306a\u3069\u3001\u591a\u304f\u306e\u95a2\u4e0e\u8005\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u53d7\u6ce8\u3092\u52dd\u3061\u53d6\u308b\u305f\u3081\u306b\u306f\u3001\u591a\u304f\u306e\u95a2\u4e0e\u8005\u304b\u3089\u4fe1\u983c\u3092\u5f97\u308b\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>ABM\u3067\u306f\u3001\u4f01\u696d\u3092\u4e00\u3064\u306e\u5358\u4f4d\u3068\u3057\u3066\u6349\u3048\u3001\u7d44\u7e54\u5185\u306e\u95a2\u4e0e\u8005\u306b\u5bfe\u3057\u3066\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u7d4c\u55b6\u5c64\u306b\u306f\u6295\u8cc7\u53ce\u76ca\u7387\u3084\u30ea\u30b9\u30af\u7ba1\u7406\u3092\u3001\u73fe\u5834\u8cac\u4efb\u8005\u306b\u306f\u751f\u7523\u52b9\u7387\u5411\u4e0a\u3092\u8a34\u6c42\u53ef\u80fd\u3067\u3059\u3002\u591a\u89d2\u7684\u304b\u3064\u300c\u653b\u3081\u300d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u5408\u610f\u5f62\u6210\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"abm-6\">\u300cABM\u300d\u3092\u5c0e\u5165\u3059\u308b\u307e\u3067\u306e\u6d41\u308c<\/span><\/h2>\n\n\n\n<p>ABM\u3092\u5c0e\u5165\u3059\u308b\u307e\u3067\u306e\u6d41\u308c\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u6b21\u306e4\u3064\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30d5\u30a7\u30fc\u30ba\u3092\u8a73\u3057\u304f\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\uff1cABM\u3092\u5c0e\u5165\u3059\u308b\u307e\u3067\u306e\u6d41\u308c\uff1e<\/p>\n\n\n\n<ol>\n<li style=\"font-size:16px\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3059\u308b<\/li>\n\n\n\n<li style=\"font-size:16px\">\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b<\/li>\n\n\n\n<li style=\"font-size:16px\">\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b<\/li>\n\n\n\n<li style=\"font-size:16px\">\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3044\u6539\u5584\u306b\u3064\u306a\u3052\u308b<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"abm-7\">ABM\u306e\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u2460\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3059\u308b<\/span><\/h3>\n\n\n\n<p>\u307e\u305a\u306f\u65e2\u5b58\u306e\u9867\u5ba2\u304b\u3089\u58f2\u4e0a\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u3092\u7279\u5b9a\u3057\u3001\u696d\u7a2e\u3084\u58f2\u4e0a\u898f\u6a21\u3001\u5f93\u696d\u54e1\u6570\u3001\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u306a\u3069\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u5206\u6790\u306b\u3088\u308a\u5f97\u305f\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u57fa\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u9078\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u9078\u5b9a\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8a55\u4fa1\u30dd\u30a4\u30f3\u30c8\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\uff1c\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u9078\u5b9a\u3067\u8a55\u4fa1\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\uff1e<br>\u25cf\u898b\u8fbc\u3081\u308b\u58f2\u4e0a<br>\u25cf\u5e02\u5834\u306b\u304a\u3051\u308b\u5f71\u97ff\u5ea6<br>\u25cf\u30af\u30ed\u30b9\u30bb\u30eb\u307e\u305f\u306f\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u53ef\u80fd\u6027<br>\u25cf\u81ea\u793e\u3068\u306e\u9069\u5408\u6027<br>\u25cf\u4e88\u60f3\u3055\u308c\u308b\u6295\u8cc7\u5229\u76ca\u7387\uff08ROI\uff09<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"abm-8\">ABM\u306e\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u2461\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b<\/span><\/h3>\n\n\n\n<p>\u9078\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3068\u52b9\u679c\u7684\u306a\u306e\u304b\u3092\u691c\u8a0e\u3057\u3001\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u5e74\u9593\u4e88\u7b971,000\u4e07\u5186\u306e\u9867\u5ba2\u304b\u3089\u306e\u58f2\u4e0a\u62e1\u5927\u3092\u76ee\u6307\u3059\u5834\u5408\u306f\u3001\u300c\u30d2\u30a2\u30ea\u30f3\u30b0\u3067\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u300d\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u9867\u5ba2\u3092\u80b2\u6210\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u55b6\u696d\u6226\u7565\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"abm-9\">ABM\u306e\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u2462\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b<\/span><\/h3>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u306b\u6cbf\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u307e\u3059\u3002\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u4f01\u696d\u5185\u3067\u5f71\u97ff\u529b\u3092\u6301\u3064\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u540d\u523a\u306e\u60c5\u5831\u3092\u6574\u7406\u3057\u305f\u308a\u3001LinkedIn\u3084\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3092\u78ba\u8a8d\u3057\u305f\u308a\u3068\u3044\u3063\u305f\u624b\u6bb5\u3092\u7528\u3044\u3066\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u3092\u7279\u5b9a\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u8907\u6570\u306e\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u3068\u63a5\u89e6\u3059\u308b\u5834\u5408\u306f\u3001\u63d0\u793a\u3059\u308b\u8cc7\u6599\u3084\u30c8\u30fc\u30af\u306e\u5185\u5bb9\u306b\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u7279\u6027\u306b\u5fdc\u3058\u3066\u3001\u30e1\u30fc\u30eb\u3084\u96fb\u8a71\u3001\u8a2a\u554f\u3001\u30bb\u30df\u30ca\u30fc\u3001DM\u306a\u3069\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"abm-10\">ABM\u306e\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u2463\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3044\u6539\u5584\u306b\u3064\u306a\u3052\u308b<\/span><\/h3>\n\n\n\n<p>\u7b56\u5b9a\u3057\u305f\u55b6\u696d\u6226\u7565\u306b\u57fa\u3065\u3044\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u3001\u65bd\u7b56\u306e\u7d50\u679c\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u307e\u3059\u3002\u5546\u8ac7\u5316\u7387\u3084\u53d7\u6ce8\u6570\u30fb\u554f\u3044\u5408\u308f\u305b\u6570\u306e\u5909\u52d5\u306a\u3069\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3066\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3057\u3001\u6539\u5584\u306b\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u7d9a\u3051\u306a\u304c\u3089\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3001ABM\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-\">\u307e\u3068\u3081<\/span><\/h2>\n\n\n\n<p>\u25cfABM\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7279\u5b9a\u306e\u9867\u5ba2\u306b\u7d5e\u308a\u8fbc\u307f\u3001\u96c6\u4e2d\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4ed5\u639b\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3042\u308b\u3002<br>\u25cf\u300c\u6848\u4ef6\u5358\u4fa1\u304c\u5927\u304d\u3044\u300d\u300c\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u300d\u3068\u3044\u3063\u305f\u7279\u5fb4\u3092\u6301\u3064\u88fd\u9020\u696dBtoB\u306b\u304a\u3044\u3066\u3001ABM\u306f\u6709\u52b9\u306a\u6226\u7565\u3068\u3055\u308c\u3066\u3044\u308b\u3002<br>\u25cf\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3057\u3001\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u3001\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306e\u304c\u3001ABM\u306e\u5c0e\u5165\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<p>ABM\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u5316\u3055\u305b\u3001\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002\u88fd\u9020\u696dBtoB\u306bABM\u3092\u53d6\u308a\u5165\u308c\u3001\u5927\u53e3\u9867\u5ba2\u306e\u653b\u7565\u3092\u5b9f\u73fe\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABM\u306f\u3001\u88fd\u9020\u696dBtoB\u306b\u304a\u3044\u3066\u6709\u52b9\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u5fc5\u8981\u6027\u3092\u8a73\u3057\u304f\u77e5\u3089\u306a\u3044\u65b9\u304c\u591a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001ABM\u3068\u306f\u4f55\u304b\u89e3\u8aac\u3057\u305f\u3046\u3048\u3067\u3001\u88fd\u9020\u696dBtoB\u306b\u304a\u3044\u3066ABM\u304c\u6709\u52b9\u306a\u7406\u7531\u3084\u3001\u5177\u4f53\u7684\u306a\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":3243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/posts\/3214"}],"collection":[{"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/comments?post=3214"}],"version-history":[{"count":17,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/posts\/3214\/revisions"}],"predecessor-version":[{"id":3255,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/posts\/3214\/revisions\/3255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/media\/3243"}],"wp:attachment":[{"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/media?parent=3214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/categories?post=3214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/tags?post=3214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}