{"id":3256,"date":"2026-09-07T09:00:00","date_gmt":"2026-09-07T00:00:00","guid":{"rendered":"https:\/\/www.markerise.com\/blog\/?p=3256"},"modified":"2026-08-17T10:26:53","modified_gmt":"2026-08-17T01:26:53","slug":"20260907","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/glossary\/20260907\/","title":{"rendered":"\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u300c\u4ee3\u7406\u5e97\u3084\u5546\u793e\u30c1\u30e3\u30cd\u30eb\u3092\u5f37\u304f\u3059\u308b\u300d\u3068\u3044\u3046\u9078\u629e\u80a2"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i-\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b<\/a><ul><li><a href=\"#btob\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304cBtoB\u3067\u6709\u52b9\u306a\u7406\u7531<\/a><\/li><li><a href=\"#i--2\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/a><\/li><li><a href=\"#i--3\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><\/ul><\/li><li><a href=\"#i--4\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e<\/a><ul><li><a href=\"#i--5\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e\u2460\u4ee3\u7406\u5e97<\/a><\/li><li><a href=\"#i--6\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e\u2461\u53d6\u6b21\u5e97<\/a><\/li><li><a href=\"#i--7\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e\u2462\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc<\/a><\/li><li><a href=\"#i--8\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e\u2463\u30b9\u30dd\u30f3\u30b5\u30fc<\/a><\/li><li><a href=\"#i--9\"><span class=\"toc_number toc_depth_2\">2.5<\/span> \u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e\u2464\u30a2\u30e9\u30a4\u30a2\u30f3\u30b9<\/a><\/li><\/ul><\/li><li><a href=\"#i--10\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8<\/a><ul><li><a href=\"#i--11\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u9069\u5207\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u9078\u3076<\/a><\/li><li><a href=\"#i--12\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u30d3\u30b8\u30e7\u30f3\u3092\u5171\u6709\u3059\u308b<\/a><\/li><li><a href=\"#i--13\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u30d1\u30fc\u30c8\u30ca\u30fc\u3078\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b<\/a><\/li><li><a href=\"#i--14\"><span class=\"toc_number toc_depth_2\">3.4<\/span> \u304a\u4e92\u3044\u3078\u306e\u671f\u5f85\u5024\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i--15\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\">\u30ea\u30fc\u30c9\u7372\u5f97\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u9650\u754c\u3092\u611f\u3058\u3066\u3044\u308bBtoB\u4f01\u696d\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u9078\u629e\u80a2\u306e\u3072\u3068\u3064\u304c\u3001\u300c\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\u89e3\u8aac\u3057\u305f\u3046\u3048\u3067\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e\u3084\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-\">\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u4ed6\u306e\u4f01\u696d\u3084\u500b\u4eba\u306e\u529b\u3092\u501f\u308a\u3066\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u55b6\u696d\u3057\u3066\u3082\u3089\u3046\u624b\u6cd5\u3067\u3059\u3002BtoB\u306b\u304a\u3044\u3066\u4e00\u822c\u7684\u306a\u300c\u4ee3\u7406\u5e97\u55b6\u696d\u300d\u3082\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3072\u3068\u3064\u306b\u6570\u3048\u3089\u308c\u307e\u3059\u3002\u307e\u305a\u306f\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u8981\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304cBtoB\u3067\u6709\u52b9\u306a\u7406\u7531<br>\u25cf\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<br>\u25cf\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"btob\">\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304cBtoB\u3067\u6709\u52b9\u306a\u7406\u7531<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BtoB\u30d3\u30b8\u30cd\u30b9\u306e\u4e16\u754c\u3067\u306f\u3001\u4ee3\u7406\u5e97\u3084\u5546\u793e\u30c1\u30e3\u30cd\u30eb\u304c\u5f37\u56fa\u3067\u3059\u3002\u7d50\u679c\u7684\u306b\u300c\u4ee3\u7406\u5e97\u306b\u4efb\u305b\u308c\u3070\u58f2\u3063\u3066\u304f\u308c\u308b\u3060\u308d\u3046\u300d\u3068\u3044\u3046\u5fc3\u7406\u304c\u50cd\u304d\u3001\u30e1\u30fc\u30ab\u30fc\u5074\u306f\u4ee3\u7406\u5e97\u3084\u5546\u793e\u306b\u8ca9\u58f2\u3092\u4e38\u6295\u3052\u3059\u308b\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u4ee3\u7406\u5e97\u3084\u5546\u793e\u306f\u81ea\u793e\u306e\u5c02\u5c5e\u7684\u306a\u7d44\u7e54\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4ee3\u7406\u5e97\u3084\u5546\u793e\u306b\u4f9d\u5b58\u3059\u308b\u3068\u3001\u7af6\u5408\u4ed6\u793e\u306b\u53d6\u3063\u3066\u4ee3\u308f\u3089\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e38\u6295\u3052\u72b6\u614b\u304b\u3089\u8131\u5374\u3057\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u300c\u5171\u5275\u300d\u3078\u3068\u8ee2\u63db\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u8996\u3055\u308c\u308b\u306e\u304c\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002\u81ea\u793e\u3060\u3051\u3067\u306a\u304f\u3001\u4ee3\u7406\u5e97\u3084\u5546\u793e\u30c1\u30e3\u30cd\u30eb\u3082\u5f37\u5316\u3059\u308b\u65b9\u91dd\u306b\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u982d\u6253\u3061\u3068\u3044\u3063\u305f\u505c\u6ede\u611f\u3092\u6253\u7834\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--2\">\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f93\u6765\u306eBtoB\u5e02\u5834\u3067\u306f\u3001\u88fd\u54c1\u306e\u6a5f\u80fd\u3084\u4fa1\u683c\u304c\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u6c7a\u3081\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u8fd1\u5e74\u306f\u300c\u3069\u306e\u3088\u3046\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u304b\u300d\u304c\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u6c7a\u3081\u308b\u6642\u4ee3\u306b\u8ee2\u63db\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30ed\u30c0\u30af\u30c8\u4e2d\u5fc3\u304b\u3089\u6d41\u901a\u6226\u7565\u4e2d\u5fc3\u3078\u3068\u30b7\u30d5\u30c8\u3059\u308b\u4e2d\u3067\u6ce8\u76ee\u5ea6\u3092\u9ad8\u3081\u305f\u306e\u304c\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u81ea\u793e\u3060\u3051\u3067\u306f\u30ea\u30fc\u30c1\u3067\u304d\u306a\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u305f\u3081\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u3046\u3048\u3067\u6709\u52b9\u306a\u624b\u6bb5\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--3\">\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<br>\u25cf\u81ea\u793e\u3060\u3051\u3067\u306f\u30ea\u30fc\u30c1\u3067\u304d\u306a\u3044\u5e02\u5834\u3092\u958b\u62d3\u3067\u304d\u308b<br>\u25cf\u65b0\u3057\u3044\u9867\u5ba2\u4fa1\u5024\u3092\u5275\u51fa\u3067\u304d\u308b<br>\u25cf\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u30a6\u30a3\u30f3\u30a6\u30a3\u30f3\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3067\u304d\u308b<br>\u25cf\u30ec\u30d0\u30ec\u30c3\u30b8\u52b9\u679c\u304c\u5f97\u3089\u308c\u308b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5148\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u55b6\u696d\u529b\u3060\u3051\u3067\u306f\u30ea\u30fc\u30c1\u3067\u304d\u306a\u3044\u9867\u5ba2\u5c64\u306b\u3082\u3001\u52b9\u7387\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u5f37\u304f\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30a6\u30a3\u30f3\u30a6\u30a3\u30f3\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3067\u304d\u308b\u70b9\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u307e\u305f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u8ca9\u58f2\u7db2\u3092\u6d3b\u7528\u3067\u304d\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u4eba\u54e1\u6570\u304c\u9650\u3089\u308c\u3066\u3044\u3066\u3082\u3001\u5927\u304d\u306a\u6210\u679c\u304c\u4e0a\u3052\u3089\u308c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i--4\">\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a5\u7a2e\u985e\u306e\u7279\u5fb4\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2460 \u4ee3\u7406\u5e97<br>\u2461 \u53d6\u6b21\u5e97<br>\u2462 \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc<br>\u2463 \u30b9\u30dd\u30f3\u30b5\u30fc<br>\u2464 \u30a2\u30e9\u30a4\u30a2\u30f3\u30b9<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i--5\">\u30d1\u30fc\u30c8\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e\u2460\u4ee3\u7406\u5e97<\/span><\/h3>\n\n\n\n<p 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