{"id":426,"date":"2016-09-12T07:00:58","date_gmt":"2016-09-11T22:00:58","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=426"},"modified":"2016-09-13T08:55:40","modified_gmt":"2016-09-12T23:55:40","slug":"160912","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/content-marketing\/160912\/","title":{"rendered":"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e4\u3064\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i-\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u6982\u8981<\/a><ul><li><a href=\"#i--2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li><a href=\"#i--3\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#i--4\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li><\/ul><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6210\u529f\u3055\u305b\u308b4\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul><li><a href=\"#i--5\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30e6\u30fc\u30b6\u30fc\u76ee\u7dda\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/a><\/li><li><a href=\"#seo\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u6700\u4f4e\u9650\u306eSEO\u5bfe\u7b56\u3092\u3059\u308b<\/a><\/li><li><a href=\"#i--6\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b<\/a><\/li><li><a href=\"#i--7\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u73fe\u72b6\u628a\u63e1\u3068\u6539\u5584<\/a><\/li><\/ul><\/li><li><a href=\"#i--8\"><span class=\"toc_number toc_depth_1\">3<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<p>\u8fd1\u5e74\u3001\u6ce8\u76ee\u304c\u9ad8\u307e\u308a\u91cd\u8981\u3068\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3002\u7279\u306bBtoB\u4f01\u696d\u306e\u5834\u5408\u3067\u306f\u3001\u4ed6\u793e\u306b\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u3044\u305f\u3060\u304f\u305f\u3081\u306b\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u6d3b\u7528\u306f\u5fc5\u9808\u3068\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u4eca\u56de\u306f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u4f55\u304b\uff1f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u6982\u8981<\/span><\/h2>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u4f55\u304b\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u4f55\u304b\uff1f\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i--2\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u4f55\u304b\uff1f<\/span><\/h3>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\uff08owned media\uff09\u3068\u306f\u3001\u3042\u308b\u4f1a\u793e\u304c\u81ea\u793e\u3067\u6240\u6709\u3059\u308b\u5a92\u4f53\u306e\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4f01\u696d\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084\u30d6\u30ed\u30b0\u306a\u3069\u306eWeb\u5a92\u4f53\u3068\u5e83\u5831\u8a8c\u3084\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u306a\u3069\u306e\u7d19\u5a92\u4f53\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f3c\u305f\u3088\u3046\u306a\u8a00\u8449\u3067\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\uff08paid media\uff09\u3068\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\uff08earned media\uff09\u3068\u3044\u3046\u8a00\u8449\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u300c\u6255\u3046\u5a92\u4f53\u300d\uff1dPPC\u5e83\u544a\u306a\u3069\u306e\u304a\u91d1\u3092\u652f\u6255\u3063\u3066\u63b2\u8f09\u3059\u308b\u5a92\u4f53\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u300c\u8a55\u5224\u306e\u5a92\u4f53\u300d\uff1dTwitter\u3084Facebook\u306a\u3069\u306eSNS\u3067\u8a55\u5224\u3092\u72d9\u3046\u5a92\u4f53\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3><span id=\"i--3\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/h3>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u81ea\u793e\u306e\u5a92\u4f53\u3067\u3042\u308a\u3001\u3046\u307e\u304f\u5229\u7528\u3059\u308c\u3070\u4e0b\u8a18\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5e83\u544a\uff08\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\uff09\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b<\/li>\n<li>SNS\uff08\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\uff09\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b<\/li>\n<li>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059<\/li>\n<li>\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u898b\u8fbc\u307f\u5ba2\u3092\u96c6\u5ba2\u3067\u304d\u308b<\/li>\n<\/ul>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u81ea\u793e\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084\u30d6\u30ed\u30b0\u3092\u6307\u3057\u3066\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u3044\u3046\u8a00\u8449\u304c\u6d41\u884c\u308b\u524d\u304b\u3089\u3001\u4f01\u696d\u72ec\u81ea\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084\u30d6\u30ed\u30b0\u306f\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3067\u306f\u306a\u305c\u4eca\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u3044\u3046\u8a00\u8449\u304c\u6d41\u884c\u3063\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u308c\u306f\u3001\u3053\u308c\u307e\u3067\u96c6\u5ba2\u306e\u4e3b\u6d41\u3067\u3042\u3063\u305fPPC\u5e83\u544a\u3092\u4e3b\u4f53\u3068\u3059\u308b\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u52b9\u679c\u304c\u8584\u304f\u306a\u3063\u3066\u304d\u305f\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u6614\u3068\u6bd4\u3079\u3001\u30cd\u30c3\u30c8\u306e\u60c5\u5831\u91cf\u306f\u83ab\u5927\u306b\u5897\u3048\u3001\u7121\u6599\u3067\u3082\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5897\u5927\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u305f\u3068\u3048\u304a\u91d1\u3092\u6255\u3063\u3066\u5e83\u544a\u3092\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u305b\u305f\u3068\u3057\u3066\u3082\u3001\u8208\u5473\u306e\u306a\u3044\u5e83\u544a\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u304d\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u6ce8\u76ee\u3055\u308c\u59cb\u3081\u305f\u306e\u304c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8208\u5473\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u4eca\u307e\u3067\u8208\u5473\u306e\u306a\u304b\u3063\u305f\u5e83\u544a\u3082\u52b9\u679c\u304c\u51fa\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u3088\u308a\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u5897\u52a0\u3059\u308c\u3070\u3001Twitter\u3084Facebook\u306a\u3069\u306eSNS\u3067\u8a71\u984c\u3068\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u3046\u306a\u308c\u3070\u3001\u4eca\u307e\u3067\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3082\u96c6\u5ba2\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u7fa4\u3092\u69cb\u7bc9\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u5f8c\u306f\u7d99\u7d9a\u7684\u306b\u96c6\u5ba2\u304c\u898b\u8fbc\u307e\u308c\u307e\u3059\u3002\u4fa1\u5024\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u597d\u304b\u308c\u3001\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u3053\u306e\u72b6\u614b\u306b\u306a\u308c\u3070\u3001PPC\u5e83\u544a\u306b\u304a\u91d1\u3092\u6255\u3046\u7406\u7531\u304c\u306a\u304f\u306a\u308a\u307e\u3059\u306d\u3002<\/p>\n<h3><span id=\"i--4\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/span><\/h3>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u7fa4\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u306e\u306b\u305d\u308c\u306a\u308a\u306b\u8cbb\u7528\u3068\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u96c6\u5ba2\u3092\u8003\u3048\u305f\u5834\u5408\u3001\u6700\u4f4e\u3067\u3082100\u30da\u30fc\u30b8\u4ee5\u4e0a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u4e00\u3064\u4e00\u3064\u306e\u30da\u30fc\u30b8\u306b\u306fSEO\u5bfe\u7b56\u3092\u3057\u306a\u304c\u3089\u3057\u3063\u304b\u308a\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u8fbc\u3093\u3067\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e07\u304c\u4e00\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u306b\u5931\u6557\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u30b3\u30b9\u30c8\u306e\u5272\u306b\u306f\u3046\u307e\u304f\u52b9\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u6b21\u306b\u3054\u7d39\u4ecb\u3059\u308b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3055\u3048\u62bc\u3055\u305b\u3066\u304a\u3051\u3070\u3001\u5931\u6557\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"4\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6210\u529f\u3055\u305b\u308b4\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/h2>\n<p>\u305d\u308c\u3067\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span 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