{"id":493,"date":"2016-11-07T11:00:27","date_gmt":"2016-11-07T02:00:27","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=493"},"modified":"2016-11-07T11:34:24","modified_gmt":"2016-11-07T02:34:24","slug":"161107","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/content-marketing\/161107\/","title":{"rendered":"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6e2c\u308bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i-\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3059\u308b<\/a><\/li><li><a href=\"#kgi\"><span class=\"toc_number toc_depth_1\">2<\/span> \u307e\u305a\u6700\u521d\u306b\u6c7a\u3081\u306a\u304f\u3066\u306f\u3044\u3051\u306a\u3044\u306e\u306fKGI<\/a><\/li><li><a href=\"#kpi\"><span class=\"toc_number toc_depth_1\">3<\/span> \u76ee\u7684\u306b\u5fdc\u3058\u3066KPI\u3092\u9078\u629e\u3059\u308b<\/a><\/li><li><a href=\"#kpi-2\"><span class=\"toc_number toc_depth_1\">4<\/span> \u65b0\u898f\u306e\u898b\u8fbc\u5ba2\u7372\u5f97\u3092\u76ee\u7684\u3068\u3059\u308bKPI<\/a><ul><li><a href=\"#i--2\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u81ea\u793e\u30b5\u30a4\u30c8\u3078\u8a2a\u554f\u3059\u308b\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570<\/a><\/li><li><a href=\"#pv\"><span class=\"toc_number toc_depth_2\">4.2<\/span> PV\u6570<\/a><\/li><li><a href=\"#i--3\"><span class=\"toc_number toc_depth_2\">4.3<\/span> \u30ea\u30fc\u30c9\u7372\u5f97\u6570<\/a><\/li><li><a href=\"#i--4\"><span class=\"toc_number toc_depth_2\">4.4<\/span> \u554f\u3044\u5408\u308f\u305b\u6570<\/a><\/li><li><a href=\"#i--5\"><span class=\"toc_number toc_depth_2\">4.5<\/span> \u65b0\u898f\u6210\u7d04\u6570<\/a><\/li><li><a href=\"#i--6\"><span class=\"toc_number toc_depth_2\">4.6<\/span> \u65b0\u898f\u6210\u7d04\u91d1\u984d<\/a><\/li><\/ul><\/li><li><a href=\"#kpi-3\"><span class=\"toc_number toc_depth_1\">5<\/span> \u65e2\u5b58\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3059\u308bKPI<\/a><ul><li><a href=\"#sns\"><span class=\"toc_number toc_depth_2\">5.1<\/span> SNS\u3067\u306e\u53cd\u5fdc\u6570<\/a><\/li><li><a href=\"#pv-2\"><span class=\"toc_number toc_depth_2\">5.2<\/span> PV\u6570<\/a><\/li><li><a href=\"#i--7\"><span class=\"toc_number toc_depth_2\">5.3<\/span> \u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/a><\/li><li><a href=\"#i--8\"><span class=\"toc_number toc_depth_2\">5.4<\/span> \u30ea\u30d4\u30fc\u30c8\u6210\u7d04\u6570<\/a><\/li><\/ul><\/li><li><a href=\"#kpi-4\"><span class=\"toc_number toc_depth_1\">6<\/span> \u4f1a\u793e\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u76ee\u7684\u306eKPI<\/a><ul><li><a href=\"#i--9\"><span class=\"toc_number toc_depth_2\">6.1<\/span> \u81ea\u793e\u540d\u3082\u3057\u304f\u306f\u30d6\u30e9\u30f3\u30c9\u540d\u3067\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0<\/a><\/li><li><a href=\"#sns-2\"><span class=\"toc_number toc_depth_2\">6.2<\/span> SNS\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6570<\/a><\/li><li><a href=\"#sns-3\"><span class=\"toc_number toc_depth_2\">6.3<\/span> SNS\u3067\u306e\u53cd\u5fdc\u6570\uff08\u3044\u3044\u306d\u3001\u30b7\u30a7\u30a2\u3001\u30b3\u30e1\u30f3\u30c8\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i--10\"><span class=\"toc_number toc_depth_1\">7<\/span> \u8a08\u6e2c\u306f\u30c7\u30a4\u30ea\u30fc\u3001\u9031\u9593\u3001\u6708\u9593\u3067\u8ffd\u3044\u306a\u304c\u3089\u52b9\u679c\u3092\u8a08\u6e2c\u3059\u308b<\/a><\/li><\/ul><\/div>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6e2c\u308bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/p>\n<h2><span id=\"i-\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3059\u308b<\/span><\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u305f\u306f\u826f\u3044\u3051\u3069\u3001\u300c\u3069\u3046\u3084\u3063\u3066\u52b9\u679c\u3092\u6e2c\u308c\u3070\u3044\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u305d\u3046\u3044\u3063\u305f\u58f0\u3082\u610f\u5916\u3068\u805e\u304b\u308c\u307e\u3059\u3002<\/p>\n<p>\u3069\u3093\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3059\u308b\u4e0a\u3067\u3082\u3001\u5b9f\u884c\u3057\u305f\u65bd\u7b56\u306e\u6210\u679c\u3092\u6570\u5b57\u3067\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3068\u3066\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u52b9\u679c\u304c\u898b\u3048\u306a\u3051\u308c\u3070\u3069\u306e\u304f\u3089\u3044\u306e\u4e88\u7b97\u3092\u7d44\u3080\u3079\u304d\u304b\u3001\u3082\u3063\u3068\u529b\u3092\u5165\u308c\u3066\u3044\u304f\u3079\u304d\u306a\u306e\u304b\u3082\u5206\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3067\u3059\u304c\u5b9f\u969b\u306e\u6240\u3001\u3059\u3067\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u4f1a\u793e\u3067\u3082\u304d\u3061\u3093\u3068\u52b9\u679c\u3092\u8a08\u6e2c\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u306f\u307e\u3060\u307e\u3060\u5c11\u306a\u3044\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u4e0a\u3067\u3001\u76ee\u7684\u306b\u5fdc\u3058\u305fKPI\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u308c\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"kgi\">\u307e\u305a\u6700\u521d\u306b\u6c7a\u3081\u306a\u304f\u3066\u306f\u3044\u3051\u306a\u3044\u306e\u306fKGI<\/span><\/h2>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u3057\u3066\u3082\u3001\u30b4\u30fc\u30eb\u304c\u660e\u78ba\u3067\u306a\u3051\u308c\u3070\u4e00\u4f53\u3069\u306e\u6570\u5b57\u3092\u8ffd\u3048\u3070\u3044\u3044\u306e\u304b\u5206\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u307e\u305a\u6700\u521d\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3059\u3002\u76ee\u6a19\u306b\u5bfe\u3059\u308bKGI\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u3053\u304b\u3089KPI\u3092\u6c7a\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067KGI\u3068KPI\u306b\u3064\u3044\u3066\u8efd\u304f\u304a\u3055\u3089\u3044\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>KGI\uff08Key Goal Performance\uff09\u3068\u306f\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u3068\u547c\u3070\u308c\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u3067\u9054\u6210\u3057\u305f\u3044\u30b4\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u306e\u6210\u679c\u3092\u6e2c\u308b\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066KPI\uff08Key Performance Indicator)\u306f\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3068\u547c\u3070\u308c\u3001KGI\u306e\u9032\u6357\u3092\u6e2c\u308b\u4e0a\u3067\u306e\u8907\u6570\u306e\u6307\u6a19\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u6700\u521d\u306b\u9069\u5207\u306a\u30b4\u30fc\u30eb\u3092\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u9069\u5207\u306aKGI\u306e\u8a2d\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3069\u306e\u3088\u3046\u306a\u30b4\u30fc\u30eb\u3092\u6c7a\u3081\u308b\u304b\u3067\u76ee\u6a19\u9054\u6210\u6307\u6a19\u3067\u3042\u308bKGI\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u305d\u306eKGI\u306b\u5bfe\u3057\u3066KPI\u3068\u3044\u3046\u8907\u6570\u306e\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u304c\u304d\u3061\u3093\u3068\u524d\u306b\u9032\u3093\u3067\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<p>\u3088\u304f\u3042\u308b\u5834\u5408\u3060\u3068\u300c\u76ee\u6a19\u304c\u3042\u3084\u3075\u3084\u306a\u306e\u304c\u539f\u56e0\u3067KGI\u306e\u8a2d\u5b9a\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u300d\u3068\u3044\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u4e8b\u304c\u8d77\u3053\u308b\u539f\u56e0\u3067\u3059\u304c\u3001\u3053\u308c\u307e\u3067\u5b9f\u884c\u3057\u305f\u3053\u3068\u304c\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u5b9f\u884c\u3059\u308b\u4e0a\u3067\u62c5\u5f53\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u76ee\u6a19\u3092\u6c7a\u3081\u308c\u3070\u3088\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u306a\u3069\u306e\u30b1\u30fc\u30b9\u304c\u8003\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3046\u3044\u3063\u305f\u5834\u5408\u306f\u81ea\u793e\u306e\u696d\u754c\u306b\u3064\u3044\u3066\u8abf\u3079\u305f\u308a\u3001\u540c\u696d\u4ed6\u793e\u306e\u53c2\u8003\u3068\u306a\u308b\u6570\u5b57\u3092\u77e5\u308b\u3053\u3068\u3067\u76ee\u6a19\u5024\u3092\u304d\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"kpi\">\u76ee\u7684\u306b\u5fdc\u3058\u3066KPI\u3092\u9078\u629e\u3059\u308b<\/span><\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306f\u4e3b\u304c\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>PV\u6570<\/li>\n<li>\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/li>\n<li>SNS\u306e\u53cd\u5fdc\u6570\uff08\u3044\u3044\u306d\u3001\u30b7\u30a7\u30a2\u3001\u30b3\u30e1\u30f3\u30c8\uff09<\/li>\n<li>\u30ea\u30fc\u30c9\u7372\u5f97\u6570<\/li>\n<li>\u30a8\u30f3\u30c8\u30ea\u30fc\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6570<\/li>\n<li>\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570<\/li>\n<li>\u554f\u3044\u5408\u308f\u305b\u6570\uff08\u96fb\u8a71\u30fb\u30e1\u30fc\u30eb\u306a\u3069\uff09<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u8a18\u4e8b\uff09\u6570<\/li>\n<li>\u81ea\u793e\u540d\u3082\u3057\u304f\u306f\u30d6\u30e9\u30f3\u30c9\u540d\u3067\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0<\/li>\n<li>\u65b0\u898f\u6210\u7d04\u6570<\/li>\n<li>\u30ea\u30d4\u30fc\u30c8\u6210\u7d04\u6570<\/li>\n<\/ul>\n<p>\u30c1\u30a7\u30c3\u30af\u3059\u308b\u9805\u76ee\u304c\u591a\u3044\u3068\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5b9f\u969b\u306b\u8a08\u6e2c\u3059\u308b\u306e\u306f\u3053\u306e\u4e2d\u306e\u4e00\u90e8\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u76ee\u6a19\u306b\u5fdc\u3058\u305fKPI\u306e\u9078\u3073\u65b9\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"kpi-2\">\u65b0\u898f\u306e\u898b\u8fbc\u5ba2\u7372\u5f97\u3092\u76ee\u7684\u3068\u3059\u308bKPI<\/span><\/h2>\n<p>\u4e3b\u306b\u65b0\u898f\u306e\u96c6\u5ba2\u3092\u76ee\u7684\u3068\u3057\u305fKPI\u306e\u9078\u3073\u65b9\u306b\u3064\u3044\u3066\u3067\u3059\u3002\u3053\u308c\u306f\u3042\u304f\u307e\u3067\u4e00\u4f8b\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u307e\u305a\u306f\u3053\u306e\u3042\u305f\u308a\u306e\u6570\u5b57\u3092\u8ffd\u3046\u3053\u3068\u3067\u52b9\u679c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u8a18\u4e8b\uff09\u6570<br \/>\n\u65b0\u898f\u306e\u30a2\u30af\u30bb\u30b9\u3092\u96c6\u3081\u308b\u4e0a\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6570\u306f\u91cd\u8981\u3067\u3059\u3002\u65b0\u898f\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u72d9\u3046\u306a\u3089\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u30a2\u30c3\u30d7\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u3092\u6307\u6a19\u306e\uff11\u3064\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i--2\">\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u8a2a\u554f\u3059\u308b\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570<\/span><\/h3>\n<p>\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u8a2d\u5b9a\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u3001Google\u691c\u7d22\u306a\u3069\u304b\u3089\u65b0\u898f\u306e\u8a2a\u554f\u8005\u304c\u8a2a\u308c\u307e\u3059\u3002\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u8a2d\u7f6e\u3057\u305fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u3001\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"pv\">PV\u6570<\/span><\/h3>\n<p>\u30b5\u30a4\u30c8\u3078\u6765\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u8a2a\u554f\u8005\u304c\u4ed6\u306e\u30da\u30fc\u30b8\u3092\u898b\u3066\u3044\u308b\u304b\u3082\u6307\u6a19\u306e\u3072\u3068\u3064\u306b\u306a\u308a\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u91cf\u306b\u6bd4\u4f8b\u3057\u3066PV\u6570\u3082\u4f38\u3073\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i--3\">\u30ea\u30fc\u30c9\u7372\u5f97\u6570<\/span><\/h3>\n<p>\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u30ec\u30dd\u30fc\u30c8\u3084\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u30aa\u30d5\u30a1\u30fc\u3057\u3066\u3044\u305f\u308a\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u767b\u9332\u3092\u4fc3\u3057\u3066\u3044\u308b\u306a\u3089\u305d\u3053\u304b\u3089\u306e\u767b\u9332\u306e\u6570\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i--4\">\u554f\u3044\u5408\u308f\u305b\u6570<\/span><\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u305f\u898b\u8fbc\u5ba2\u304c\u96fb\u8a71\u3084\u30e1\u30fc\u30eb\u306a\u3069\u3067\u554f\u3044\u5408\u308f\u305b\u3066\u304d\u305f\u6570\u3067\u3059\u3002\u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u306a\u3069\u306eSNS\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306a\u3069\u3067\u306e\u554f\u3044\u5408\u308f\u305b\u6570\u3082\u542b\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i--5\">\u65b0\u898f\u6210\u7d04\u6570<\/span><\/h3>\n<p>\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u6709\u6599\u6210\u7d04\u6570\u3092\u5b9a\u671f\u7684\u306b\u8a18\u9332\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3069\u308c\u3060\u3051\u8cfc\u8cb7\u306b\u5f71\u97ff\u3057\u3066\u3044\u308b\u306e\u304b\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i--6\">\u65b0\u898f\u6210\u7d04\u91d1\u984d<\/span><\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u306b\u3088\u3063\u3066\u6210\u7d04\u3059\u308b\u5546\u54c1\u306e\u50be\u5411\u304c\u5909\u308f\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304c\u6709\u6599\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u91d1\u984d\u3092\u8a18\u9332\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"kpi-3\">\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3059\u308bKPI<\/span><\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u96c6\u5ba2\u3060\u3051\u3067\u306a\u304f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u3082\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u65e2\u5b58\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3057\u305fKPI\u306e\u53c2\u8003\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"sns\">SNS\u3067\u306e\u53cd\u5fdc\u6570<\/span><\/h3>\n<p>SNS\u306f\u65e2\u5b58\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u3082\u975e\u5e38\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002SNS\u3078\u6295\u7a3f\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3057\u3066\u306e\u300c\u3044\u3044\u306d\u300d\u300c\u30b7\u30a7\u30a2\u300d\u300c\u30b3\u30e1\u30f3\u30c8\u300d\u306e\u6570\u3092\u6307\u6a19\u3068\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"pv-2\">PV\u6570<\/span><\/h3>\n<p>\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u8a2a\u554f\u3059\u308b\u306e\u306f\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u3082\u5f53\u7136\u542b\u307f\u307e\u3059\u3002\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306e\u5897\u6e1b\u3092\u307f\u308b\u3053\u3068\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u5f71\u97ff\u3082\u53c2\u8003\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i--7\">\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/span><\/h3>\n<p>\u65e2\u5b58\u9867\u5ba2\u3078\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306a\u3069\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3066\u3044\u304f\u4e8b\u3067\u3001PV\u6570\u3068\u540c\u69d8\u306b\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3082\u4f38\u3073\u3066\u304f\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"i--8\">\u30ea\u30d4\u30fc\u30c8\u6210\u7d04\u6570<\/span><\/h3>\n<p>\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u6210\u7d04\u6570\u306f\u5206\u304b\u308a\u3084\u3059\u3044\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3066\u3044\u304f\u3046\u3048\u3067\u3053\u306e\u6307\u6a19\u306e\u5897\u6e1b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"kpi-4\">\u4f1a\u793e\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u76ee\u7684\u306eKPI<\/span><\/h2>\n<p>\u81ea\u793e\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6709\u52b9\u3067\u3059\u3002\u81ea\u793e\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u6e2c\u308b\u30b7\u30f3\u30d7\u30eb\u306a\u6307\u6a19\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i--9\">\u81ea\u793e\u540d\u3082\u3057\u304f\u306f\u30d6\u30e9\u30f3\u30c9\u540d\u3067\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0<\/span><\/h3>\n<p>Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306a\u3069\u3067\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u540d\u3067\u691c\u7d22\u3055\u308c\u3066\u3044\u308b\u6570\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308b\u9732\u51fa\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308c\u3070\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5f90\u3005\u306b\u5897\u3048\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span 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