{"id":498,"date":"2016-11-09T07:00:35","date_gmt":"2016-11-08T22:00:35","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=498"},"modified":"2016-10-17T16:21:57","modified_gmt":"2016-10-17T07:21:57","slug":"161109","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/glossary\/161109\/","title":{"rendered":"\u63a1\u308b\u3079\u304d\u6226\u7565\u306b\u8ff7\u3063\u305f\u3089\uff1f\u300c\u5e02\u5834\u5206\u6790\u300d\u3067\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3088\u3046\uff01"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#3c\"><span class=\"toc_number toc_depth_1\">1<\/span> 3C\u5206\u6790<\/a><ul><li><a href=\"#3c-2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> 3C\u5206\u6790\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#i-\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u9867\u5ba2\u5206\u6790<\/a><\/li><li><a href=\"#i--2\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u7af6\u5408\u5206\u6790<\/a><\/li><li><a href=\"#i--3\"><span class=\"toc_number toc_depth_2\">1.4<\/span> \u81ea\u793e\u5206\u6790<\/a><\/li><li><a href=\"#3c-3\"><span class=\"toc_number toc_depth_2\">1.5<\/span> 3C\u5206\u6790\u306e\u4f8b<\/a><ul><li><a href=\"#i--4\"><span class=\"toc_number toc_depth_3\">1.5.1<\/span> \u9867\u5ba2\u5206\u6790\uff08\u9867\u5ba2\uff0f\u5e02\u5834\u306e\u72b6\u6cc1\uff09<\/a><\/li><li><a href=\"#i--5\"><span class=\"toc_number toc_depth_3\">1.5.2<\/span> \u7af6\u5408\u5206\u6790\uff08\u7af6\u5408\u306e\u72b6\u6cc1\uff09<\/a><\/li><li><a href=\"#i--6\"><span class=\"toc_number toc_depth_3\">1.5.3<\/span> \u81ea\u793e\u5206\u6790\uff08\u81ea\u793e\u306e\u72b6\u6cc1\uff09<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#swot\"><span class=\"toc_number toc_depth_1\">2<\/span> SWOT\u5206\u6790<\/a><ul><li><a href=\"#swot-2\"><span class=\"toc_number toc_depth_2\">2.1<\/span> SWOT\u5206\u6790\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#i--7\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u5206\u6790\u7d50\u679c\u3092\u6226\u7565\u306b\u843d\u3068\u3057\u8fbc\u3080<\/a><ul><li><a href=\"#i--8\"><span class=\"toc_number toc_depth_3\">2.2.1<\/span> \u300c\u6a5f\u4f1a\u00d7\u5f37\u307f\u300d<\/a><\/li><li><a href=\"#i--9\"><span class=\"toc_number toc_depth_3\">2.2.2<\/span> \u300c\u6a5f\u4f1a\u00d7\u5f31\u307f\u300d<\/a><\/li><li><a href=\"#i--10\"><span class=\"toc_number toc_depth_3\">2.2.3<\/span> \u300c\u8105\u5a01\u00d7\u5f37\u307f\u300d<\/a><\/li><li><a href=\"#i--11\"><span class=\"toc_number toc_depth_3\">2.2.4<\/span> \u300c\u8105\u5a01\u00d7\u5f31\u307f\u300d<\/a><\/li><\/ul><\/li><li><a href=\"#swot-3\"><span class=\"toc_number toc_depth_2\">2.3<\/span> SWOT\u5206\u6790\u306e\u4f8b<\/a><ul><li><a href=\"#opportunity\"><span class=\"toc_number toc_depth_3\">2.3.1<\/span> \u6a5f\u4f1a\uff08Opportunity\uff09<\/a><\/li><li><a href=\"#threat\"><span class=\"toc_number toc_depth_3\">2.3.2<\/span> \u8105\u5a01\uff08Threat\uff09<\/a><\/li><li><a href=\"#strength\"><span class=\"toc_number toc_depth_3\">2.3.3<\/span> \u5f37\u307f\uff08Strength\uff09<\/a><\/li><li><a href=\"#weakness\"><span class=\"toc_number toc_depth_3\">2.3.4<\/span> \u5f31\u307f\uff08Weakness\uff09<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#i--12\"><span class=\"toc_number toc_depth_1\">3<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<p>&#8220;\u6575\u3092\u77e5\u308a\u5df1\u3092\u77e5\u308c\u3070\u767e\u6226\u6b86\u3046\u304b\u3089\u305a&#8221;\u306e\u8a00\u8449\u901a\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u72b6\u6cc1\u3084\u60c5\u52e2\u306b\u95a2\u3057\u3066\u7d20\u65e9\u304f\u7684\u78ba\u306a\u5224\u65ad\u3092\u4e0b\u305b\u308b\u3082\u306e\u304c\u5e02\u5834\u3067\u6709\u5229\u306a\u6226\u3044\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u4e8b\u696d\u6226\u7565\u7b56\u5b9a\u6642\u306a\u3069\u306b\u304a\u3044\u3066\u306f\u3001\u72b6\u6cc1\u3092\u3067\u304d\u308b\u3060\u3051\u5ba2\u89b3\u7684\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u3055\u307e\u3056\u307e\u306a\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u5206\u6790\u3067\u7528\u3044\u3089\u308c\u308b\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u305d\u306e\u5bfe\u8c61\u3084\u624b\u6cd5\u306b\u3088\u3063\u3066\u591a\u304f\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4ee3\u8868\u7684\u306a\u3082\u306e\u304c\u300c3C\u5206\u6790\u300d\u3068\u300cSWOT\u5206\u6790\u300d\u3067\u3059\u30023C\u5206\u6790\u3068SWOT\u5206\u6790\u306f\u5b9f\u969b\u306e\u4f01\u696d\u306e\u6226\u7565\u7b56\u5b9a\u6642\u306a\u3069\u3067\u3001\u6700\u3082\u3088\u304f\u7528\u3044\u3089\u308c\u308b\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e1\u3064\u3067\u3059\u306e\u3067\u3001\u4eca\u56de\u306f\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u89e3\u8aac\u3092\u901a\u3058\u3066\u3001\u81ea\u5206\u305f\u3061\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u5e02\u5834\u306e\u72b6\u6cc1\u3092\u5ba2\u89b3\u7684\u306b\u628a\u63e1\u3059\u308b\u65b9\u6cd5\u3092\u78ba\u8a8d\u3057\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h2><span id=\"3c\">3C\u5206\u6790<\/span><\/h2>\n<h3><span id=\"3c-2\">3C\u5206\u6790\u3068\u306f\uff1f<\/span><\/h3>\n<p>3C\u5206\u6790\u3068\u306f\u3001\u305d\u306e\u4f01\u696d\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u74b0\u5883\u3092\u9867\u5ba2\uff08Customer)\u3001\u7af6\u5408\uff08Competitor\uff09\u3001\u81ea\u793e\uff08Company)\u306e\u305d\u308c\u305e\u308c\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3067\u30013\u3064\u8a9e\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u30663C\u3068\u547c\u3070\u308c\u307e\u3059\u3002\u5404\u8981\u7d20\u306b\u95a2\u3057\u3066\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u73fe\u72b6\u3068\u5909\u5316\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u305d\u306e\u4f01\u696d\u304c\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u63a1\u629e\u3059\u308c\u3070\u3088\u308a\u6709\u5229\u306b\u306a\u308b\u306e\u304b\u306e\u6307\u91dd\u3092\u4e0e\u3048\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-\">\u9867\u5ba2\u5206\u6790<\/span><\/h3>\n<p>3C\u5206\u6790\u306f\u901a\u5e38\u3001\u9867\u5ba2\uff08Customer)\u2192\u7af6\u5408\uff08Competitor\uff09\u2192\u81ea\u793e\uff08Company)\u306e\u9806\u306b\u884c\u308f\u308c\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u8981\u7d20\u3068\u3057\u3066\u6700\u3082\u91cd\u8981\u3060\u3068\u8003\u3048\u3089\u308c\u308b\u9867\u5ba2\u304b\u3089\u307e\u305a\u5206\u6790\u3092\u59cb\u3081\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u5206\u6790\u306f\u3001\u5e02\u5834\u3092\u8ef8\u306b\u3057\u3066\u9867\u5ba2\u81ea\u8eab\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306e\u5909\u5316\u3084\u3001\u305d\u308c\u306b\u4f34\u3046\u30cb\u30fc\u30ba\u3084\u30b7\u30fc\u30ba\u306e\u5909\u5316\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u5834\u5408\u306f\u3001\u4e00\u65e6\u81ea\u793e\u306e\u7acb\u5834\u3092\u96e2\u308c\u3066\u9867\u5ba2\u81ea\u8eab\u306e\u7acb\u5834\u3084\u4fa1\u5024\u89b3\u3067\u5206\u6790\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i--2\">\u7af6\u5408\u5206\u6790<\/span><\/h3>\n<p>\u9867\u5ba2\u5206\u6790\u3067\u5f97\u3089\u308c\u305f\u7740\u773c\u70b9\u3084\u305d\u306e\u4ed6\u306e\u91cd\u8981\u3068\u5224\u65ad\u3067\u304d\u308b\u8996\u70b9\u3067\u3001\u7af6\u5408\u306e\u7af6\u4e89\u529b\u306a\u3069\u306e\u8a55\u4fa1\uff0f\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u7af6\u4e89\u529b\u3092\u8a55\u4fa1\u3059\u308b\u8996\u70b9\u306f\u591a\u6570\u3042\u308a\u3001\u7db2\u7f85\u7684\u306b\u5206\u6790\u3057\u3066\u3082\u3042\u307e\u308a\u5927\u304d\u306a\u610f\u5473\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u8a55\u4fa1\u8ef8\u306b\u7d5e\u3063\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u306e\u3067\u3001\u9867\u5ba2\u3084\u5e02\u5834\u306e\u72b6\u6cc1\u304b\u3089\u307e\u305a\u3069\u306e\u3088\u3046\u306a\u8996\u70b9\u3067\u5206\u6790\u3059\u3079\u304d\u304b\u3092\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u73fe\u5728\u306e\u72b6\u614b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u306a\u3069\u306e\u78ba\u8a8d\u3057\u305f\u4e0a\u3067\u305d\u306e\u4f01\u696d\u306e\u672c\u8cea\u7684\u306a\u5f37\u307f\u3084\u5f31\u307f\u306b\u3064\u3044\u3066\u3082\u53ef\u80fd\u306a\u9650\u308a\u6df1\u6398\u308a\u3057\u305f\u65b9\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i--3\">\u81ea\u793e\u5206\u6790<\/span><\/h3>\n<p>\u9867\u5ba2\u5206\u6790\u3001\u7af6\u5408\u5206\u6790\u306e\u7d50\u679c\u3092\u53d7\u3051\u3066\u6700\u5f8c\u306b\u81ea\u793e\u306e\u72b6\u6cc1\u306b\u95a2\u3057\u3066\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<br \/>\n3C\u5206\u6790\u306e\u76ee\u7684\u306f\u3001\u3042\u304f\u307e\u3067\u81ea\u793e\u306e\u7af6\u4e89\u529b\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u4e8b\u696d\u6226\u7565\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7b56\u5b9a\u6642\u306b\u65b9\u5411\u6027\u3084\u6307\u91dd\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3059\u3002\u5f93\u3063\u3066\u9867\u5ba2\u3084\u7af6\u5408\u306e\u72b6\u6cc1\u306b\u3001\u81ea\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u3051\u3070\u3088\u308a\u826f\u3044\u72b6\u6cc1\u306b\u306a\u308b\u306e\u304b\u3092\u8003\u616e\u3057\u306a\u304c\u3089\u5206\u6790\u3057\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u6975\u7aef\u306b\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u8996\u70b9\u3084\u3001\u53cd\u5bfe\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u8996\u70b9\u3067\u5206\u6790\u3057\u3066\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u306e\u3067\u3001\u30cb\u30e5\u30fc\u30c8\u30e9\u30eb\u304b\u3064\u5ba2\u89b3\u7684\u306a\u8996\u70b9\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u809d\u8981\u3067\u3059\u3002<\/p>\n<h3><span id=\"3c-3\">3C\u5206\u6790\u306e\u4f8b<\/span><\/h3>\n<p>\u8aac\u660e\u3070\u304b\u308a\u3067\u306f\u5c11\u3057\u5206\u304b\u308a\u3065\u3089\u3044\u3068\u601d\u308f\u308c\u307e\u3059\u306e\u3067\u30013C\u5206\u6790\u306e\u4f8b\u3092\u63b2\u8f09\u3057\u307e\u3059\u3002\u300c\u3069\u3053\u307e\u3067\u6df1\u6398\u308a\u3059\u308b\u304b\uff1f\u300d\u306a\u3069\u306e\u5206\u6790\u306e\u30ec\u30d9\u30eb\u611f\u3084\u5bfe\u8c61\u7bc4\u56f2\u306f\u3001\u7b56\u5b9a\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u6226\u7565\u306e\u6df1\u3055\u3084\u5e83\u3055\u306b\u30d5\u30a3\u30c3\u30c8\u3059\u308b\u3088\u3046\u306b\u9078\u629e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\uff1c\u4f8b\uff1e<br \/>\n\u60f3\u5b9a\uff1a\u56fd\u5185\u30d1\u30bd\u30b3\u30f3\u30e1\u30fc\u30ab\u30fc<\/p>\n<h4><span id=\"i--4\">\u9867\u5ba2\u5206\u6790\uff08\u9867\u5ba2\uff0f\u5e02\u5834\u306e\u72b6\u6cc1\uff09<\/span><\/h4>\n<ul>\n<li>\u30bf\u30d6\u30ec\u30c3\u30c8\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u666e\u53ca\u306b\u3088\u308bPC\u3078\u306e\u9700\u8981\u306e\u4f4e\u4e0b<\/li>\n<li>\u30b3\u30b9\u30c8\u611f\u304c\u53b3\u3057\u304f\u306a\u308a\u9700\u8981\u304c\u4f4e\u4fa1\u683c\u5e2f\u306b\u30b7\u30d5\u30c8<\/li>\n<li>\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3084\u30b2\u30fc\u30de\u30fc\u306a\u3069\u4e00\u90e8\u306e\u9ad8\u4fa1\u683c\u30cf\u30a4\u30b9\u30da\u30c3\u30af\u30e2\u30c7\u30eb\u3078\u306e\u9700\u8981\u306f\u5e95\u5805\u3044<\/li>\n<li>\u6280\u8853\u304c\u6210\u719f\u3057\u3066\u3044\u308b\u306e\u3067\u8fd1\u3005\u306b\u9769\u65b0\u7684\u306a\u88fd\u54c1\u304c\u51fa\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u3044<\/li>\n<\/ul>\n<h4><span id=\"i--5\">\u7af6\u5408\u5206\u6790\uff08\u7af6\u5408\u306e\u72b6\u6cc1\uff09<\/span><\/h4>\n<ul>\n<li>\u88fd\u54c1\u9593\u30b9\u30da\u30c3\u30af\u306e\u5dee\u304c\u306a\u304f\u306a\u3063\u3066\u304d\u305f\u306e\u3067\u5404\u793e\u3068\u3082\u5546\u54c1\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u82e6\u6226<\/li>\n<li>\u4e00\u90e8\u306e\u7279\u5fb4\uff08\u72ed\u984d\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u8efd\u91cf\u306a\u3069\uff09\u3092\u3082\u3063\u3066\u5404\u793e\u52dd\u8ca0\u3057\u3066\u3044\u308b\u73fe\u72b6<\/li>\n<li>\u30b3\u30b9\u30c8\u7af6\u4e89\u529b\u306b\u52dd\u308b\u4f01\u696d\u3001\u307e\u305f\u306f\u8ca9\u793e\u3084\u6d41\u901a\u306b\u5f37\u3044\u4f01\u696d\u304c\u6709\u5229\u306b\u5c55\u958b\u3057\u3066\u3044\u308b<\/li>\n<li>\u4e00\u90e8\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u3042\u308b\u4f01\u696d\u304c\u5584\u6226\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n<h4><span id=\"i--6\">\u81ea\u793e\u5206\u6790\uff08\u81ea\u793e\u306e\u72b6\u6cc1\uff09<\/span><\/h4>\n<ul>\n<li>\u30b3\u30b9\u30c8\u7af6\u4e89\u529b\u304c\u5c11\u3057\u305a\u3064\u5411\u4e0a\u3057\u3066\u3044\u308b\u304c\u7279\u306b\u6709\u5229\u3068\u3082\u8a00\u3048\u306a\u3044<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u529b\u306f\u5168\u4f53\u306e\u4e2d\u3067\u306f\u9ad8\u3044\u65b9<\/li>\n<li>\u6d41\u901a\u7d4c\u8def\u306f\u5f31\u304f\u76f4\u8ca9\u4e2d\u5fc3<\/li>\n<li>\u9ad8\u30b9\u30da\u30c3\u30af\u88fd\u54c1\u306f\u8a71\u984c\u306b\u306f\u306a\u308b\u3082\u306e\u306e\u305d\u308c\u7a0b\u58f2\u4e0a\u306f\u4e0a\u304c\u3063\u3066\u3044\u306a\u3044<\/li>\n<li>\u4fa1\u683c\u3068\u30b9\u30da\u30c3\u30af\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u3063\u305f\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u30e2\u30c7\u30eb\u304c\u597d\u8abf<\/li>\n<\/ul>\n<h2><span id=\"swot\">SWOT\u5206\u6790<\/span><\/h2>\n<h3><span id=\"swot-2\">SWOT\u5206\u6790\u3068\u306f\uff1f<\/span><\/h3>\n<p>3C\u5206\u6790\u306f\u3001\u9867\u5ba2\u3001\u7af6\u5408\u3001\u81ea\u793e\u3068\u3044\u3046\u5e02\u5834\u306e\u5404\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u8ef8\u306b\u5e02\u5834\u5206\u6790\u3092\u3057\u307e\u3057\u305f\u304c\u3001SWOT\u5206\u6790\u306f\u300c\u5f37\u307f\uff08Strength\uff09\u3068\u5f31\u307f\uff08Weakness\uff09\u300d\u3001\u300c\u6a5f\u4f1a\uff08Opportunity\uff09\u3068\u8105\u5a01\uff08Threat\uff09\u300d\u3068\u3044\u3046\u3001\u81ea\u793e\u306e\u5185\u90e8\u8981\u56e0\u3068\u5916\u90e8\u304b\u3089\u306e\u5f71\u97ff\u3092\u8ef8\u306b\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\uff08\u3053\u306e4\u9805\u76ee\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066SWOT\u3068\u547c\u3070\u308c\u308b\u3002\uff09<\/p>\n<p>\u300c\u5f37\u307f\u3068\u5f31\u307f\u300d\u306f\u4e3b\u306b\u81ea\u793e\u306b\u95a2\u3057\u3066\u306e\u3053\u3068\u3067\u3059\u306e\u3067\u5185\u90e8\u74b0\u5883\u3001\u305d\u3057\u3066\u300c\u6a5f\u4f1a\u3068\u8105\u5a01\u300d\u306f\u7d4c\u6e08\u72b6\u6cc1\u3084\u5e02\u5834\u72b6\u6cc1\u3001\u307e\u305f\u81ea\u793e\u306e\u4e8b\u696d\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u793e\u4f1a\u72b6\u6cc1\u306a\u3069\u3082\u542b\u3080\u5916\u90e8\u74b0\u5883\u304c\u5206\u6790\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\u306f\u901a\u5e38\u3001\u5916\u90e8\u74b0\u5883\uff08\u6a5f\u4f1a\u3068\u8105\u5a01\uff09\u304b\u3089\u7740\u624b\u3057\u307e\u3059\u3002\u305d\u306e\u969b\u306b\u306f\u30de\u30af\u30ed\u5206\u6790\u3067\u7528\u3044\u3089\u308c\u308b\u300cPEST\u300d\uff08\u653f\u6cbb\uff08Politics\u3001\u898f\u5236\u3084\u6cd5\u5f8b\uff09\u3001\u7d4c\u6e08\uff08Economics\uff09\u3001\u793e\u4f1a(Society\uff09\u3001\u6280\u8853\uff08Technology\uff09)\u3084\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u3055\u307e\u3056\u307e\u306a\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u4ea4\u6e09\u529b\u306a\u3069\u3092\u5206\u6790\u3059\u308b\u300c\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u300d\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4e26\u884c\u3057\u3066\u7528\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u300c\u5f37\u307f\u5f31\u307f\u300d\u306b\u8a00\u53ca\u3059\u308b\u969b\u306f\u3001\u3064\u3044\u3064\u3044\u4e3b\u89b3\u7684\u306a\u5224\u65ad\u3092\u3057\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u306e\u3067\u3001\u5e0c\u671b\u7684\u89b3\u6e2c\u3084\u9006\u306b\u60b2\u89b3\u7684\u306a\u898b\u65b9\u306b\u306a\u3089\u305a\u306b\u3001\u3042\u304f\u307e\u3067\u5ba2\u89b3\u7684\u306a\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5834\u5408\u306b\u3088\u308a\u7af6\u5408\u3068\u306e\u6bd4\u8f03\u8868\u3092\u4f5c\u6210\u3059\u308c\u3070\u3001\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u51b7\u9759\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u81ea\u793e\u306e\u4fa1\u5024\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u81ea\u793e\u306e\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u3092\u6539\u3081\u3066\u5b9f\u65bd\u3057\u3066\u307f\u308b\u306e\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i--7\">\u5206\u6790\u7d50\u679c\u3092\u6226\u7565\u306b\u843d\u3068\u3057\u8fbc\u3080<\/span><\/h3>\n<p>\u300c\u5f37\u307f\u3068\u5f31\u307f\u300d\u3068\u300c\u6a5f\u4f1a\u3068\u8105\u5a01\u300d\u306e\u8ef8\u3067\u5206\u6790\u3057\u305f\u7d50\u679c\u306f\u3001\u7e26\u8ef8\u3068\u6a2a\u8ef8\u3067\u300c\u5f37\u307f\u3068\u5f31\u307f\u300d\u00d7\u300c\u6a5f\u4f1a\u3068\u8105\u5a01\u300d\u306e\u8ef8\u3067\u8a18\u8ff0\u3057\uff08\u7e26\u6a2a\u306f\u3069\u3061\u3089\u3067\u3082\u826f\u3044\uff09\u3001\u305d\u308c\u305e\u308c\u306e\u9805\u76ee\u304c\u4ea4\u5dee\u3059\u308b\u7b87\u6240\u3092\u300c\u6a5f\u4f1a\u00d7\u5f37\u307f\u300d\u3001\u300c\u6a5f\u4f1a\u00d7\u5f31\u307f\u300d\u3001\u300c\u8105\u5a01\u00d7\u5f37\u307f\u300d\u3001\u300c\u8105\u5a01\u00d7\u5f31\u307f\u300d\u306e\u5408\u8a084\u8c61\u9650\u306b\u5206\u985e\u3057\u3066\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p>\u30af\u30ed\u30b9SWOT\u3068\u3082\u547c\u3070\u308c\u308b\u3053\u306e\u65b9\u6cd5\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u3078\u306e\u843d\u3057\u8fbc\u307f\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u54044\u8c61\u9650\u306b\u3042\u308b\u8981\u7d20\u306e\u6226\u7565\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4><span id=\"i--8\">\u300c\u6a5f\u4f1a\u00d7\u5f37\u307f\u300d<\/span><\/h4>\n<p>\u81ea\u793e\u306b\u5f37\u307f\u304c\u3042\u308a\u3001\u5916\u90e8\u74b0\u5883\u7684\u306b\u3082\u30c1\u30e3\u30f3\u30b9\u304c\u5e83\u304c\u308a\u3064\u3064\u3042\u308b\u306e\u3067\u7a4d\u6975\u7684\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4><span id=\"i--9\">\u300c\u6a5f\u4f1a\u00d7\u5f31\u307f\u300d<\/span><\/h4>\n<p>\u5916\u90e8\u74b0\u5883\u306f\u826f\u304f\u3066\u3082\u73fe\u72b6\u3067\u306f\u7a4d\u6975\u7b56\u3092\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u306e\u3067\u3001\u5f31\u307f\u3092\u514b\u670d\u3057\u3066\u7a4d\u6975\u7b56\u63a1\u308b\u304b\u3069\u3046\u304b\u306b\u95a2\u3057\u3066\u691c\u8a0e\u3057\u307e\u3059\u3002\u81ea\u793e\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u5834\u5408\u306f\u7a4d\u6975\u6295\u8cc7\u306e\u5bfe\u8c61\u3068\u3057\u307e\u3059\u304c\u3001\u6642\u9593\u304c\u639b\u304b\u308a\u904e\u304e\u305f\u308a\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u51fa\u306a\u3044\u5834\u5408\u306f\u4fdd\u7559\u3057\u307e\u3059\u3002<\/p>\n<h4><span id=\"i--10\">\u300c\u8105\u5a01\u00d7\u5f37\u307f\u300d<\/span><\/h4>\n<p>\u8a2a\u308c\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u8105\u5a01\u306b\u5bfe\u3057\u3066\u81ea\u793e\u306e\u5f37\u307f\u3092\u751f\u304b\u3057\u3066\u5207\u308a\u629c\u3051\u308b\u65b9\u6cd5\u3092\u63a1\u308a\u307e\u3059\u3002\u53ef\u80fd\u3067\u3042\u308c\u3070\u8105\u5a01\u3092\u6a5f\u4f1a\u306b\u5909\u3048\u308b\u3053\u3068\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n<h4><span id=\"i--11\">\u300c\u8105\u5a01\u00d7\u5f31\u307f\u300d<\/span><\/h4>\n<p>\u3042\u307e\u308a\u898b\u305f\u304f\u306a\u3044\u73fe\u5b9f\u3067\u3059\u304c\u3001\u5ba2\u89b3\u7684\u306b\u5224\u65ad\u3057\u624b\u5f53\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u306a\u9818\u57df\u3067\u3059\u3002&#8221;\u88ab\u5bb3\u3084\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u6700\u5c0f\u5316&#8221;\u3059\u308b\u65bd\u7b56\u3092\u65e9\u6025\u306b\u5b9f\u65bd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5834\u5408\u306b\u3088\u308a\u3001\u3053\u306e\u5206\u91ce\u304b\u3089\u306e\u64a4\u9000\u3082\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"swot-3\">SWOT\u5206\u6790\u306e\u4f8b<\/span><\/h3>\n<p>SWOT\u5206\u6790\u3082\u8aac\u660e\u3060\u3051\u3067\u306f\u5206\u304b\u308a\u3065\u3089\u3044\u3068\u601d\u3044\u307e\u3059\u306e\u3067\u4e8b\u4f8b\u3092\u8a18\u8f09\u3057\u307e\u3059\u3002\u5b9f\u969b\u306e\u5206\u6790\u3067\u306f\u3082\u3063\u3068\u591a\u304f\u306e\u9805\u76ee\u304c\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3057\u305f\u65b9\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\uff1c\u4f8b\uff1e<br \/>\n\u60f3\u5b9a\uff1a\u56fd\u5185\u30d1\u30bd\u30b3\u30f3\u30e1\u30fc\u30ab\u30fc<\/p>\n<h4><span 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