{"id":525,"date":"2016-11-30T07:00:58","date_gmt":"2016-11-29T22:00:58","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=525"},"modified":"2016-11-10T14:04:47","modified_gmt":"2016-11-10T05:04:47","slug":"161130","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/glossary\/161130\/","title":{"rendered":"\u9867\u5ba2\u5206\u6790\u3067\u3001\u898b\u3048\u306a\u3044\u9867\u5ba2\u50cf\u3092\u660e\u3089\u304b\u306b\u3059\u308b\uff01"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i-\"><span class=\"toc_number toc_depth_1\">1<\/span> \u9867\u5ba2\u5206\u6790\u306e\u76ee\u7684<\/a><ul><li><a href=\"#i--2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u5546\u54c1\u306e\u771f\u306e\u8cfc\u5165\u52d5\u6a5f\u3092\u77e5\u308b<\/a><\/li><li><a href=\"#i--3\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u5c5e\u6027\u306b\u3088\u308a\u9867\u5ba2\u50cf\u3092\u660e\u78ba\u306b\u3059\u308b<\/a><\/li><li><a href=\"#i--4\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u9867\u5ba2\u306e\u5c5e\u3059\u308b\u5e02\u5834\u898f\u6a21\u3084\u5c06\u6765\u6027\u3092\u628a\u63e1\u3059\u308b<\/a><\/li><li><a href=\"#i--5\"><span class=\"toc_number toc_depth_2\">1.4<\/span> \u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u628a\u63e1\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i--6\"><span class=\"toc_number toc_depth_1\">2<\/span> \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/a><ul><li><a href=\"#i--7\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#i--8\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li><a href=\"#rfm\"><span class=\"toc_number toc_depth_1\">3<\/span> RFM\u5206\u6790<\/a><ul><li><a href=\"#i--9\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u6700\u65b0\u8cfc\u8cb7\u65e5<\/a><\/li><li><a href=\"#i--10\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u8cfc\u8cb7\u983b\u5ea6<\/a><\/li><li><a href=\"#i--11\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u8cfc\u8cb7\u91d1\u984d<\/a><\/li><\/ul><\/li><li><a href=\"#i--12\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<p>\u9867\u5ba2\u5206\u6790\u306f\u3001\u4e8b\u696d\u6226\u7565\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u4e0a\u3067\u3001\u7af6\u5408\u5206\u6790\u3084\u81ea\u793e\u5206\u6790\u3068\u5171\u306b\u6700\u3082\u91cd\u8981\u306a\u5206\u6790\u306e1\u3064\u3067\u3059\u3002Customer\uff08\u9867\u5ba2\u3001\u5e02\u5834\uff09\u3001Competitor\uff08\u7af6\u5408\uff09\u3001Company\uff08\u81ea\u793e\uff09\u306e3C\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u8981\u7d20\u306e1\u3064\u3068\u3057\u3066\u3082\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u304c\u96c6\u307e\u308a\u5e02\u5834\u3092\u5f62\u6210\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u9867\u5ba2\uff08\u7fa4\uff09\u306f\u5e02\u5834\u3068\u540c\u3058\u610f\u5473\u3067\u3059\u304b\u3089\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cb7\u3044\u624b\u3068\u3057\u3066\u306e\u9867\u5ba2\u306e\u72b6\u6cc1\u3092\u3064\u3076\u3055\u306b\u77e5\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u306f\u3069\u306a\u305f\u3067\u3082\u611f\u3058\u308b\u3068\u3053\u308d\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u3088\u3046\u306a\u9867\u5ba2\u306e\u72b6\u6cc1\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3057\u3001\u305d\u3053\u304b\u3089\u610f\u5473\u306e\u3042\u308b\u7b54\u3048\u3084\u77e5\u898b\u3092\u898b\u51fa\u3059\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u6226\u7565\u7b56\u5b9a\u306a\u3069\u306b\u5177\u4f53\u7684\u306b\u5f79\u306b\u7acb\u3064\u300e\u9867\u5ba2\u5206\u6790\u300f\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u4eca\u56de\u306f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u9023\u90e8\u9580\u306e\u65b9\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3068\u63a5\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u90e8\u9580\u306e\u65b9\u306f\u305c\u3072\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2><span id=\"i-\">\u9867\u5ba2\u5206\u6790\u306e\u76ee\u7684<\/span><\/h2>\n<p>\u9867\u5ba2\u5206\u6790\u306e\u76ee\u7684\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u300d\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306fLTV\uff08Life Time Value \uff09\u3068\u3082\u547c\u3070\u308c\u3001\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u751f\u6daf\u3092\u901a\u3058\u3066\u305d\u306e\u4f01\u696d\u306b\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u8868\u3059\u3082\u306e\u3067\u3059\u3002\u9867\u5ba2\u5206\u6790\u3067\u306f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i--2\">\u5546\u54c1\u306e\u771f\u306e\u8cfc\u5165\u52d5\u6a5f\u3092\u77e5\u308b<\/span><\/h3>\n<p>\u9867\u5ba2\u304c\u306a\u305c\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u306e\u304b\u3001\u307e\u305f\u306a\u305c\u8cfc\u5165\u3057\u306a\u3044\u306e\u304b\u306e\u672c\u5f53\u306e\u7406\u7531\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u8cfc\u5165\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u8cfc\u5165\u91cf\u306a\u3069\u306e\u91cf\u7684\u306a\u8981\u7d20\u3082\u628a\u63e1\u3067\u304d\u308c\u3070\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u6226\u7565\u3092\u7d44\u307f\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i--3\">\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u5c5e\u6027\u306b\u3088\u308a\u9867\u5ba2\u50cf\u3092\u660e\u78ba\u306b\u3059\u308b<\/span><\/h3>\n<p>\u6f20\u7136\u3068\u9867\u5ba2\u50cf\u3092\u3068\u3089\u3048\u3088\u3046\u3068\u3057\u3066\u3082\u3001\u306a\u304b\u306a\u304b\u660e\u78ba\u306b\u306f\u306a\u308a\u306b\u304f\u3044\u3082\u306e\u3067\u3059\u3002\u305d\u3053\u3067\u9867\u5ba2\u3092\u56fd\u3084\u5730\u57df\u306a\u3069\u306e\u5730\u7406\u7684\u5909\u6570\u3084\u3001\u5e74\u9f62\u3084\u5e74\u53ce\u306a\u3069\u306e\u4eba\u53e3\u7d71\u8a08\u5206\u5e03\u3001\u307e\u305f\u55dc\u597d\u3084\u4fa1\u5024\u89b3\u306a\u3069\u306e\u5fc3\u7406\u7684\u5909\u6570\u3001\u3055\u3089\u306b\u8cfc\u8cb7\u884c\u52d5\u3084Web\u4e0a\u3067\u306e\u884c\u52d5\u306a\u3069\u306e\u884c\u52d5\u5909\u6570\u306a\u3069\u306b\u3088\u308a\u7d30\u5206\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u9867\u5ba2\u50cf\u3092\u660e\u78ba\u306b\u6d6e\u304b\u3073\u4e0a\u304c\u3089\u305b\u307e\u3059\u3002<\/p>\n<h3><span id=\"i--4\">\u9867\u5ba2\u306e\u5c5e\u3059\u308b\u5e02\u5834\u898f\u6a21\u3084\u5c06\u6765\u6027\u3092\u628a\u63e1\u3059\u308b<\/span><\/h3>\n<p>\u81ea\u793e\u306e\u9867\u5ba2\u304c\u5c5e\u3059\u308b\u5e02\u5834\u898f\u6a21\u304c\u4e00\u5b9a\u4ee5\u4e0a\u306e\u898f\u6a21\u3067\u306a\u3044\u3068\u3001\u81ea\u793e\u306e\u76ee\u6a19\u3068\u3059\u308b\u58f2\u4e0a\uff0f\u5229\u76ca\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u5f93\u3063\u3066\u5546\u54c1\u958b\u767a\u3084\u5e02\u5834\u6295\u5165\u306a\u3069\u306e\u524d\u306b\u73fe\u72b6\u306e\u5e02\u5834\u898f\u6a21\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u9867\u5ba2\u6570\uff0f\u898f\u6a21\uff09\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u5c06\u6765\u7684\u306b\u305d\u306e\u5e02\u5834\u898f\u6a21\u306f\u62e1\u5927\u3059\u308b\u306e\u304b\u7e2e\u5c0f\u3059\u308b\u306e\u304b\u3082\u5408\u308f\u305b\u3066\u8abf\u67fb\uff0f\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i--5\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u628a\u63e1\u3059\u308b<\/span><\/h3>\n<p>\u9867\u5ba2\u304c\u4f55\u3089\u304b\u306e\u4e0d\u4fbf\u3084\u8ab2\u984c\u3092\u611f\u3058\u59cb\u3081\u3066\u304b\u3089\u5b9f\u969b\u306b\u8cfc\u5165\u3059\u308b\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u305d\u306e\u6642\u3005\u306e\u72b6\u6cc1\u3084\u5546\u54c1\u7279\u6027\u306a\u3069\u306b\u3088\u308a\u5343\u5dee\u4e07\u5225\u3067\u3059\u3002\u307e\u305fBtoC\u3068BtoB\u3067\u3082\u5927\u304d\u304f\u5dee\u304c\u3042\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3069\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u3069\u306e\u3088\u3046\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308c\u3070\u826f\u3044\u306e\u304b\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u306f\u3053\u306e\u3088\u3046\u306a\u9805\u76ee\u304c1\u3064\u306e\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u3067\u3059\u3079\u3066\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u8a33\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u306e\u3067\u3001\u91cd\u8996\u3057\u305f\u3044\u9805\u76ee\u3084\u76ee\u7684\u306b\u5408\u3063\u305f\u5206\u6790\u624b\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"i--6\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/span><\/h2>\n<p>\u305d\u308c\u3067\u306f\u5177\u4f53\u7684\u306a\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u30922\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u30021\u3064\u76ee\u306f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3067\u3059\u3002<\/p>\n<h3><span id=\"i--7\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\uff1f<\/span><\/h3>\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u72b6\u6cc1\u3092\u5168\u4f53\u304b\u3089\u304a\u304a\u3056\u3063\u3071\u306b\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3055\u307e\u3056\u307e\u306a\u5c5e\u6027\u3067\u7d30\u5206\u5316\u3057\u3001\u5c5e\u6027\u5225\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u5546\u54c1\u8cfc\u8cb7\u7279\u6027\u3092\u898b\u51fa\u3059\u305f\u3081\u306e\u5206\u6790\u3067\u3059\u3002<\/p>\n<p>\u3069\u306e\u3088\u3046\u306a\u5c5e\u6027\u3092\u6301\u3061\u3001\u4eca\u307e\u3067\u306b\u3069\u306e\u3088\u3046\u306a\u8cfc\u8cb7\u884c\u52d5\u3092\u3068\u3063\u305f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u3001\u305d\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u306e\u304b\u304c\u5206\u304b\u308c\u3070\u3001\u3088\u308a\u30dd\u30a4\u30f3\u30c8\u3092\u7d5e\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u3042\u307e\u308a\u8cfc\u5165\u3057\u306a\u3044\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u3089\u304b\u3058\u3081\u5206\u304b\u308c\u3070\u3001\u7121\u99c4\u3092\u7701\u304f\u3053\u3068\u3067\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i--8\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e\u65b9\u6cd5<\/span><\/h3>\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3067\u6c42\u3081\u3089\u308c\u308b\u306e\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u8cfc\u5165\u7d50\u679c\u306e\u76f8\u95a2\u95a2\u4fc2\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u305d\u308c\u307b\u3069\u7c21\u5358\u306b\u6c42\u3081\u3089\u308c\u308b\u3082\u306e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u3092\u533a\u5206\u3059\u308b\u5c5e\u6027\u306e\u304f\u304f\u308a\u306f\u591a\u6570\u5b58\u5728\u3057\u3001\u76f8\u95a2\u95a2\u4fc2\u3092\u60f3\u5b9a\u3059\u308b\u969b\u306e\u9078\u629e\u80a2\u304c\u975e\u5e38\u306b\u591a\u3044\u305f\u3081\u3001\u306a\u304b\u306a\u304b\u4eba\u306e\u529b\u3067\u306f\u56f0\u96e3\u306a\u4f5c\u696d\u3068\u306a\u308a\u307e\u3059\u3002\u5f93\u3063\u3066\u901a\u5e38\u306f\u30c7\u30fc\u30bf\u30de\u30a4\u30cb\u30f3\u30b0\u3084\u7d71\u8a08\u89e3\u6790\u306a\u3069\u306e\u624b\u6cd5\u3092\u7528\u3044\u3066\u95a2\u4fc2\u6027\u3092\u898b\u51fa\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u5206\u304b\u308a\u3084\u3059\u3044\u4f8b\u3068\u3057\u3066\u30c7\u30b7\u30b8\u30e7\u30f3\u30c4\u30ea\u30fc\uff08\u6c7a\u5b9a\u6728\uff09\u3092\u7528\u3044\u305f\u3082\u306e\u3067\u5206\u6790\u7d50\u679c\u306e\u4f8b\u3092\u3054\u8aac\u660e\u3057\u307e\u3059\u3002\u30c7\u30b7\u30b8\u30e7\u30f3\u30c4\u30ea\u30fc\u3068\u306f\u3001\u6761\u4ef6\u30922\u3064\u305a\u3064\u306b\u5206\u3051\u3066\u305d\u308c\u305e\u308c\u6761\u4ef6\u304c\u5408\u81f4\u3059\u308b\u3082\u306e\u3092\u8a18\u8f09\u3057\u3066\u3044\u304d\u3001\u305d\u308c\u3092\u3055\u3089\u306b\u6761\u4ef6\u5206\u5c90\u3057\u3066\u3044\u304f\u3082\u306e\u3067\u3059\u3002\u5206\u5c90\u6761\u4ef6\u3084\u3069\u3053\u307e\u3067\u5206\u5c90\u3057\u3066\u7d30\u5206\u5316\u3059\u308b\u306e\u304b\u306f\u3001\u72b6\u6cc1\u3084\u898b\u51fa\u3057\u305f\u3044\u7d50\u679c\u306b\u3088\u308a\u5206\u6790\u8005\u304c\u5b9a\u3081\u307e\u3059\u3002<\/p>\n<p>\u901a\u4fe1\u8ca9\u58f2\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u3057\u3066\u3001\u3042\u308b\u5546\u54c1\u3092\u8cb7\u3046\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u307e\u305f\u306f\u8cb7\u308f\u306a\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b\u4f8b\u3067\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u4f1a\u54e1\u5168\u4f53\u306f10,000\u4eba\u306710\uff05\u304c\u8cfc\u5165\u3057\u305f\u3068\u3057\u307e\u3059\u3002\u6700\u521d\u306e\u5206\u5c90\uff08\u30c7\u30b7\u30b8\u30e7\u30f3\uff09\u6761\u4ef6\u3092\u300c\u8208\u5473\u5206\u91ce\u300d\u3068\u3057\u3066\u3001\u4e00\u65b9\u3092\u300c\u6620\u753b\u30fb\u97f3\u697d\u300d\u306b\u8208\u5473\u304c\u3042\u308a\u3001\u3082\u3046\u4e00\u65b9\u3092\u300c\u30b9\u30dd\u30fc\u30c4\u30fb\u65c5\u884c\u300d\u306b\u8208\u5473\u304c\u3042\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u308b\u3068\u3001\u300c\u6620\u753b\u30fb\u97f3\u697d\u300d\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u8cfc\u5165\u7387\u304c30\uff05\u3001\u300c\u30b9\u30dd\u30fc\u30c4\u30fb\u65c5\u884c\u300d\u306e\u65b9\u304c5\uff05\u3067\u524d\u8005\u306e\u65b9\u304c\u826f\u3044\u7d50\u679c\u3067\u3057\u305f\u3002\u300c\u6620\u753b\u30fb\u97f3\u697d\u300d\u3092\u3055\u3089\u306b\u7d30\u5206\u5316\u3057\u3066\u4eca\u307e\u3067\u306e\u8cfc\u5165\u56de\u6570\u304c10\u56de\u4ee5\u4e0a\u3068\u672a\u6e80\u3067\u898b\u3066\u307f\u308b\u3068\u300c10\u56de\u4ee5\u4e0a\u300d\u306e\u5834\u5408\u304c60\uff05\u3001\u300c10\u56de\u672a\u6e80\u300d\u304c20\uff05\u3068\u306a\u308a\u3001\u300c10\u56de\u4ee5\u4e0a\u300d\u3092\u3055\u3089\u306b\u5e74\u9f62\u3067\u300c30\u6b73\u4ee5\u4e0a\u300d\u3068\u300c30\u6b73\u672a\u6e80\u300d\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\u3068\u524d\u8005\u306e\u8cfc\u5165\u7387\u304c30\uff05\u3001\u5f8c\u8005\u304c90\uff05\u3068\u3044\u3046\u7d50\u679c\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u4ed6\u306e\u3059\u3079\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3064\u3044\u3066\u540c\u69d8\u306e\u5206\u6790\u3092\u884c\u3063\u305f\u7d50\u679c\u3001\u4e0a\u8a18\u306e90\uff05\u304c\u6700\u3082\u9ad8\u304f\u306a\u3063\u305f\u3068\u3059\u308b\u3068\u3001\u300c\u6620\u753b\u30fb\u97f3\u697d\u300d\u306b\u8208\u5473\u3042\u308a\u3001\u4eca\u307e\u3067\u300c10\u56de\u4ee5\u4e0a\u300d\u8cfc\u5165\u3057\u305f\u300c30\u6b73\u672a\u6e80\u300d\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u6700\u3082\u8cfc\u5165\u7387\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u5206\u6790\u304c\u30c7\u30b7\u30b8\u30e7\u30f3\u30c4\u30ea\u30fc\u306b\u3088\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3067\u3059\u3002\u8cfc\u5165\u7387\u304c\u6700\u3082\u9ad8\u3044\u5c64\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u6700\u3082\u4f4e\u3044\u5c64\u3084\u4e2d\u9593\u5c64\u3092\u5206\u6790\u3057\u305f\u308a\u3001\u307e\u305f\u5206\u5c90\u3059\u308b\u6761\u4ef6\u3092\u5909\u3048\u305f\u308a\u3057\u3066\u3001\u76ee\u7684\u306b\u5fdc\u3058\u305f\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u4e0a\u8a18\u306e\u4f8b\u3067\u306f\u7c21\u7565\u5316\u3059\u308b\u305f\u3081\u306b\u305d\u308c\u305e\u308c\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4eba\u6570\u306f\u5272\u611b\u3057\u307e\u3057\u305f\u304c\u3001\u5b9f\u969b\u306b\u306f\u7d76\u5bfe\u6570\u304c\u3069\u308c\u3060\u3051\u3044\u308b\u304b\u3082\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u8cfc\u5165\u7387\u304c\u3044\u304f\u3089\u9ad8\u304f\u3066\u3082\u7d76\u5bfe\u6570\u304c\u6975\u7aef\u306b\u5c11\u306a\u3051\u308c\u3070\u65bd\u7b56\u5bfe\u8c61\u3068\u3057\u3066\u306e\u610f\u5473\u304c\u8584\u304f\u306a\u308a\u3001\u305d\u308c\u307b\u3069\u8cfc\u5165\u7387\u304c\u9ad8\u304f\u306a\u304f\u3066\u3082\u7d76\u5bfe\u6570\u304c\u591a\u3051\u308c\u3070\u3001\u4f55\u3089\u304b\u306e\u65bd\u7b56\u5bfe\u8c61\u3068\u306a\u308a\u5f97\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u3001\u6ce8\u529b\u3059\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3057\u305f\u308a\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u5c64\u3084\u53cd\u5bfe\u306b\u8cfc\u5165\u3057\u306a\u3044\u5c64\u304b\u3089\u306e\u610f\u898b\u3092\u5438\u3044\u4e0a\u3052\u3066\u5546\u54c1\u958b\u767a\u306b\u751f\u304b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306a\u3069\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"rfm\">RFM\u5206\u6790<\/span><\/h2>\n<p>2\u3064\u76ee\u306fRFM\u5206\u6790\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002RFM\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u53d6\u5f15\u72b6\u6cc1\u3092\u300c\u6700\u65b0\u8cfc\u8cb7\u65e5\uff08Recency\uff09\u300d\u3001\u300c\u8cfc\u8cb7\u983b\u5ea6\uff08Frequency\uff09\u300d\u3001\u300c\u8cfc\u8cb7\u91d1\u984d\uff08Monetary\uff09\u300d\u306e\u30c7\u30fc\u30bf\u304b\u3089\u30e9\u30f3\u30af\u4ed8\u3051\u3057\u3001\u9867\u5ba2\u307e\u305f\u306f\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306e\u91cd\u8981\u5ea6\u3084\u7279\u6027\u3092\u5224\u65ad\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u5358\u7d14\u306b\u8cfc\u8cb7\u91d1\u984d\u304c\u5927\u304d\u3044\u9867\u5ba2\u3092\u512a\u826f\u9867\u5ba2\u3068\u3057\u3066\u8a8d\u8b58\u3057\u305f\u308a\u305b\u305a\u306b\u3001\u6700\u65b0\u8cfc\u5165\u65e5\u3084\u983b\u5ea6\u306a\u3069\u306e\u591a\u89d2\u7684\u306a\u89b3\u70b9\u3067\u30e9\u30f3\u30af\u4ed8\u3051\u3059\u308b\u3068\u3053\u308d\u306b\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u30c7\u30fc\u30bf\u306f\u6b21\u306e\u3088\u3046\u306a\u610f\u5473\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span 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