{"id":578,"date":"2017-01-25T07:00:53","date_gmt":"2017-01-24T22:00:53","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=578"},"modified":"2016-12-09T15:30:47","modified_gmt":"2016-12-09T06:30:47","slug":"170125","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/website\/170125\/","title":{"rendered":"SEO\u306e\u771f\u5b9f | \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u8996\u70b9\u304b\u3089\u307f\u305f\u5bfe\u7b56\u3092\u3068\u3063\u3066\u512a\u826f\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#google\"><span class=\"toc_number toc_depth_1\">1<\/span> Google\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e<\/a><\/li><li><a href=\"#i-\"><span class=\"toc_number toc_depth_1\">2<\/span> \u95a2\u4fc2\u6027<\/a><\/li><li><a href=\"#i--2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea<\/a><\/li><li><a href=\"#i--3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u30e6\u30fc\u30b6\u30fc\u4f53\u9a13<\/a><\/li><li><a href=\"#i--4\"><span class=\"toc_number toc_depth_1\">5<\/span> \u30b5\u30a4\u30c8\u306e\u8868\u793a\u901f\u5ea6<\/a><\/li><li><a href=\"#i--5\"><span class=\"toc_number toc_depth_1\">6<\/span> \u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u306b\u5bfe\u5fdc<\/a><\/li><li><a href=\"#i--6\"><span class=\"toc_number toc_depth_1\">7<\/span> \u5185\u90e8\u30ea\u30f3\u30af<\/a><\/li><li><a href=\"#i--7\"><span class=\"toc_number toc_depth_1\">8<\/span> \u5916\u90e8\u30ea\u30f3\u30af<\/a><\/li><li><a href=\"#meta-descriptions\"><span class=\"toc_number toc_depth_1\">9<\/span> Meta descriptions\u3068\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0<\/a><\/li><li><a href=\"#i--8\"><span class=\"toc_number toc_depth_1\">10<\/span> \u30c9\u30e1\u30a4\u30f3\u540d<\/a><\/li><li><a href=\"#i--9\"><span class=\"toc_number toc_depth_1\">11<\/span> \u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u3068\u30d1\u30fc\u30de\u30ea\u30f3\u30af<\/a><\/li><li><a href=\"#i--10\"><span class=\"toc_number toc_depth_1\">12<\/span> \u3067\u304d\u308b\u3053\u3068\u304b\u3089\u9806\u756a\u306b<\/a><\/li><\/ul><\/div>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u4e16\u754c\u6700\u5927\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001Google\u306e\u8996\u70b9\u304b\u3089\u898b\u305f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u6700\u9069\u5316\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u65e5\u672c\u3067\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u8a00\u3048\u3070Google\u3068Yahoo!\u306e\uff12\u793e\u304c\u6709\u540d\u3067\u3059\u304c\u3001Yahoo!\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u73fe\u5728Google\u3068\u540c\u3058\u3082\u306e\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u3053\u3068\u304b\u3089\u300cSEO\uff1dGoogle\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u300d\u3068\u3044\u3046\u3053\u3068\u304c\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306fGoogle\u306b\u597d\u304b\u308c\u308b\u30b5\u30a4\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u306b\u306f\u3069\u306e\u3088\u3046\u306b\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b?<\/p>\n<h2><span id=\"google\">Google\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e<\/span><\/h2>\n<p>Google\u306e\u4f1a\u793e\u60c5\u5831\u306e\u30da\u30fc\u30b8\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u300cGoogle\u304c\u63b2\u3052\u308b\uff11\uff10\u306e\u4e8b\u5b9f\u300d\u3068\u3044\u3046\u6587\u8a00\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Google\u304c\u63b2\u3052\u308b10\u306e\u4e8b\u5b9f<br \/>\n<a href=\"https:\/\/www.google.co.jp\/intl\/ja\/about\/company\/philosophy\/\" target=\"_blank\">https:\/\/www.google.co.jp\/intl\/ja\/about\/company\/philosophy\/<\/a><\/p>\n<p>\u3053\u306e\u30da\u30fc\u30b8\u3067\u306fGoogle\u793e\u306e\u7406\u5ff5\u3092\u5143\u306b\u3057\u305f\u30ea\u30b9\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u4e2d\u306b\u3053\u306e\u3088\u3046\u306a\u6587\u8a00\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>\n  \u5f15\u7528\uff1a<br \/>\n  \u300e1.\u30e6\u30fc\u30b6\u30fc\u306b\u7126\u70b9\u3092\u7d5e\u308c\u3070\u3001\u4ed6\u306e\u3082\u306e\u306f\u307f\u306a\u5f8c\u304b\u3089\u3064\u3044\u3066\u304f\u308b\u3002\u300f<br \/>\n  Google \u306f\u3001\u5f53\u521d\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u4fbf\u6027\u3092\u7b2c\u4e00\u306b\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u65b0\u3057\u3044\u30a6\u30a7\u30d6\u30d6\u30e9\u30a6\u30b6\u3092\u958b\u767a\u3059\u308b\u3068\u304d\u3082\u3001\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306e\u5916\u89b3\u306b\u624b\u3092\u52a0\u3048\u308b\u3068\u304d\u3082\u3001Google \u5185\u90e8\u306e\u76ee\u6a19\u3084\u53ce\u76ca\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u6700\u3082\u91cd\u8996\u3057\u3066\u304d\u307e\u3057\u305f\u3002<br \/>\n  \uff1a\u5f15\u7528\u7d42\u308f\u308a\n<\/p><\/blockquote>\n<p>\u3053\u306e\u300cGoogle\u304c\u63b2\u3052\u308b10\u306e\u4e8b\u5b9f\u300d\u304b\u3089Google\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u304c\u81ea\u7136\u3068\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u3057\u3066\u306eGoogle\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u306f\u300c\u3088\u308a\u3088\u3044\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u300d\u3067\u3059\u3002<\/p>\n<p>Google\u306e\u5927\u304d\u306a\u53ce\u76ca\u6e90\u306e1\u3064\u306f\u5e83\u544a\u306b\u3088\u308b\u53ce\u76ca\u3067\u3059\u3002<\/p>\n<p>\u30c6\u30ec\u30d3\u3084\u96d1\u8a8c\u306a\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\uff08\u5229\u7528\u8005\uff09\u304c\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u3057\u3066\u306e\u9700\u8981\u306f\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3046\u3044\u3063\u305f\u3053\u3068\u304b\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6c42\u3081\u3089\u308c\u308b\u74b0\u5883\u3001\u3088\u308a\u4f7f\u3044\u3084\u3059\u3044\u5f62\u3092\u6574\u3048\u3066\u3044\u304f\u3053\u3068\u306fGoogle\u304c\u6210\u9577\u3057\u3066\u3044\u304f\u4e0a\u3067\u6700\u3082\u91cd\u8981\u8996\u3055\u308c\u308b\u3068\u3053\u308d\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u300c\u3088\u308a\u3088\u3044\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u300d\u3092\u63d0\u4f9b\u3059\u308b\u4e0a\u3067\u3001\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306a\u8981\u7d20\u3092\u3082\u3063\u3066\u5224\u65ad\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/p>\n<p>\u9806\u756a\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-\">\u95a2\u4fc2\u6027<\/span><\/h2>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305f\u8cea\u554f\u306b\u5bfe\u3057\u3066\u6700\u3082\u95a2\u4fc2\u3057\u3066\u3044\u308b\u3068\u601d\u308f\u308c\u308b\u7d50\u679c\u3092\u8868\u793a\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u3055\u308c\u308b\u5185\u5bb9\u304c\u30b7\u30f3\u30d7\u30eb\u306a\u3082\u306e\u3067\u3082\u3001\u8907\u96d1\u306a\u3082\u306e\u3067\u3082\u533a\u5225\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3067\u304d\u308b\u3060\u3051\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u7b54\u3048\u306b\u8fd1\u3044\u3060\u308d\u3046\u3068\u601d\u308f\u308c\u308b\u3082\u306e\u3092\u500b\u5225\u306b\u7528\u610f\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u6709\u540d\u4eba\u25cb\u25cb\u306e\u5e74\u9f62\u300d\u306a\u3069\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u691c\u7d22\u3067\u3082\u3001\u300c\u3053\u3053\u304b\u3089\u4e00\u756a\u8fd1\u3044\u30d5\u30a1\u30df\u30ea\u30fc\u30ec\u30b9\u30c8\u30e9\u30f3\u300d\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u7b54\u3048\u304c\u5909\u308f\u308b\u691c\u7d22\u5185\u5bb9\u3067\u3082Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u5f93\u3063\u3066\u7b54\u3048\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u300c\u95a2\u4fc2\u6027\u300d\u306e\u8981\u7d20\u306b\u95a2\u308f\u308b\u306e\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u305d\u306e\u3082\u306e\u3082\u95a2\u4fc2\u3057\u307e\u3059\u304c\u3001\u305d\u306e\u4ed6\u306b\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\u300c\u691c\u7d22\u5c65\u6b74\u300d\u300c\u65e5\u4ed8\u3084\u6642\u9593\u300d\u306a\u3069\u3082\u95a2\u4fc2\u3057\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u5074\u306e\u74b0\u5883\u306f\u3053\u3061\u3089\u3067\u306f\u64cd\u4f5c\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u95a2\u4fc2\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"i--2\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea<\/span><\/h2>\n<p>\u7c73\u56fd\u306esearch metrics\u306b\u3088\u308b\u8abf\u67fb\u3067\u306f\u300c\u5358\u7d14\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5fdc\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3088\u308a\u3082\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u305f\u300c\u8cea\u304c\u9ad8\u304f\u3001\u30dc\u30ea\u30e5\u30fc\u30e0\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u304c\u4e0a\u4f4d\u8868\u793a\u306e\u8981\u7d20\u3068\u3057\u3066\u6709\u5229\u306b\u50cd\u3044\u3066\u3044\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u6614\u306b\u30c4\u30fc\u30eb\u306b\u3088\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7f85\u5217\u3057\u305f\u30da\u30fc\u30b8\u304c\u305f\u304f\u3055\u3093\u5b58\u5728\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u3044\u307e\u306f\u3082\u3046\u305d\u3093\u306a\u30da\u30fc\u30b8\u306f\u5f79\u306b\u7acb\u3061\u307e\u305b\u3093\u3002<br \/>\n\u307e\u305f\u8f9e\u66f8\u306e\u3088\u3046\u306b\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u5fdc\u3059\u308b\u5358\u7d14\u306a\u7b54\u3048\u3092\u4e26\u3079\u308b\u3053\u3068\u306b\u3082\u610f\u5473\u306f\u7121\u304f\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u4f4d\u8868\u793a\u3092\u3057\u3066\u3044\u304f\u4e0a\u3067\u306f\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3057\u305f\u4eba\u9593\u3089\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2><span id=\"i--3\">\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13<\/span><\/h2>\n<p>\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u4eba\u306b\u3068\u3063\u3066\u5206\u304b\u308a\u3084\u3059\u3044\u30b5\u30a4\u30c8\u306e\u69cb\u6210\u3082\u5927\u5207\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u5185\u306e\u30ca\u30d3\u30b2\u30fc\u30c8\u304c\u30b7\u30f3\u30d7\u30eb\u3060\u3068\u304b\u3001\u30b5\u30a4\u30c8\u5185\u90e8\u3067\u306e\u30ea\u30f3\u30af\u3067\u95a2\u4fc2\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95b2\u89a7\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u7d50\u679c\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306b\u6ede\u5728\u3059\u308b\u6642\u9593\u304c\u5897\u3048\u307e\u3059\u3057\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3082\u5897\u3048\u308b\u306e\u3067Google\u304b\u3089\u306e\u826f\u3044\u8a55\u4fa1\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"i--4\">\u30b5\u30a4\u30c8\u306e\u8868\u793a\u901f\u5ea6<\/span><\/h2>\n<p>\u30b5\u30a4\u30c8\u306e\u8868\u793a\u306b\u3069\u306e\u304f\u3089\u3044\u306e\u6642\u9593\u304c\u639b\u304b\u308b\u304b\u3068\u3044\u3046\u70b9\u3082\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>2015\u5e74\u306e10\u6708\u306bGoogle\u306fAMP(Accelerated Mobile Page\uff09\u3068\u3044\u3046\u30e2\u30d0\u30a4\u30eb\u30da\u30fc\u30b8\u3067\u306e\u30da\u30fc\u30b8\u8868\u793a\u3092\u9ad8\u901f\u5316\u3059\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u30b9\u30bf\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u30d3\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u8981\u7d20\u3082\u5916\u305b\u306a\u3044\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u306d\u3002<\/p>\n<h2><span id=\"i--5\">\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u306b\u5bfe\u5fdc<\/span><\/h2>\n<p>\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306fPC\u3060\u3051\u3067\u306a\u304f\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u306e\u8868\u793a\u306b\u3082\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b?<\/p>\n<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304c\u666e\u53ca\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u6700\u8fd1\u306fPC\u3067\u30b5\u30a4\u30c8\u3092\u958b\u3044\u305f\u5f8c\u306b\u30b9\u30de\u30db\u3067\u3082\u30b5\u30a4\u30c8\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3068\u3044\u3046\u4eba\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Google\u306f\u516c\u5f0f\u306b\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u5bfe\u5fdc\u306e\u30b5\u30a4\u30c8\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span id=\"i--6\">\u5185\u90e8\u30ea\u30f3\u30af<\/span><\/h2>\n<p>\u3055\u304d\u307b\u3069\u30b5\u30a4\u30c8\u5185\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3068\u5185\u90e8\u30ea\u30f3\u30af\u304c\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u5f71\u97ff\u3059\u308b\u3068\u8a71\u3057\u307e\u3057\u305f\u304c\u3001\u5185\u90e8\u30ea\u30f3\u30af\u304c\u91cd\u8981\u306a\u306e\u306f\u305d\u308c\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5185\u90e8\u30ea\u30f3\u30af\u306f\u30b5\u30a4\u30c8\u306e\u30aa\u30fc\u30ca\u30fc\u3067\u3042\u308b\u79c1\u305f\u3061\u304cGoogle\uff08\u3068\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\uff09\u306b\u5bfe\u3057\u3066\u300c\u3069\u306e\u30da\u30fc\u30b8\u304c\u91cd\u8981\u306a\u306e\u304b\u300d\u3092\u77e5\u3089\u305b\u308b\u5f79\u76ee\u3082\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3092\u9069\u5207\u306a\u5185\u90e8\u30ea\u30f3\u30af\u306b\u3088\u3063\u3066\u5225\u30da\u30fc\u30b8\u3078\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u81ea\u4f53\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u304c\u5897\u3048\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3059\u308bSEO\u52b9\u679c\u3082\u3042\u308b\u3046\u3048\u306b\u3001Google\u306e\u30af\u30ed\u30fc\u30e9\u30fc\u306b\u52b9\u7387\u3088\u304f\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"i--7\">\u5916\u90e8\u30ea\u30f3\u30af<\/span><\/h2>\n<p>\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\uff08\u6a29\u5a01\u6027\uff09\u306e\u3042\u308b\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u306f\u73fe\u5728\u3067\u3082\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u826f\u3044\u5f71\u97ff\u3092\u3082\u305f\u3089\u3059\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306b\u95a2\u3057\u3066\u306f\u30b7\u30a2\u30c8\u30eb\u306b\u3042\u308bSEO\u4f1a\u793e\u3001MOZ\u306eDA\uff08\u30c9\u30e1\u30a4\u30f3\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\uff09\u3068\u3044\u3046\u6982\u5ff5\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306fMOZ\u793e\u304c\u72ec\u81ea\u306b\u5b9a\u7fa9\u3057\u3066\u3044\u308b\u30c9\u30e1\u30a4\u30f3\u5358\u4f4d\u3067\u306e\u6a29\u5a01\u3092\u6570\u5024\u3067\u793a\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u3055\u304d\u307b\u3069\u51fa\u3066\u304d\u305fsearch metrics\u306b\u3088\u308b\u3068\u3001\u88ab\u30ea\u30f3\u30af\u306b\u5bfe\u3057\u3066\u306eGoogle\u306eSEO\u8a55\u4fa1\u306f\u5e74\u3005\u4e0b\u304c\u3063\u3066\u304d\u3066\u3044\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u304b\u3059\u308b\u3068\u6570\u5e74\u5f8c\u306b\u306f\u88ab\u30ea\u30f3\u30af\u306b\u3088\u308bSEO\u52b9\u679c\u306f\u7121\u304f\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u4eca\u306e\u3068\u3053\u308d\u306f\u307e\u3060\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<h2><span id=\"meta-descriptions\">Meta descriptions\u3068\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0<\/span><\/h2>\n<p>Meta descriptions\u3068\u306f\u30da\u30fc\u30b8\u306e\u6982\u8981\u3092\u8a18\u3057\u305f\u3082\u306e\u3067\u3001head\u5185\u306b\u8a18\u8ff0\u3059\u308b\u30c6\u30ad\u30b9\u30c8\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u81ea\u4f53\u306fGoogle\u306e\u691c\u7d22\u7d50\u679c\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3055\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u3066\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5bfe\u3057\u3066\u7c21\u6f54\u306b\u5185\u5bb9\u3092\u77e5\u3089\u305b\u308b\u5f79\u76ee\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"i--8\">\u30c9\u30e1\u30a4\u30f3\u540d<\/span><\/h2>\n<p>\u7c73MOZ\u793e\u306b\u3088\u308b\u3068\u30b5\u30a4\u30c8\u306e\u30c9\u30e1\u30a4\u30f3\u540d\u305d\u306e\u3082\u306e\u3082\u672a\u3060SEO\u306b\u5f71\u97ff\u3059\u308b\u8981\u7d20\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3067\u3059\u304c\u3001\u30c9\u30e1\u30a4\u30f3\u540d\u3068\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30de\u30c3\u30c1\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306fGoogle\u304b\u3089\u30de\u30a4\u30ca\u30b9\u5224\u5b9a\u3055\u308c\u308b\u8981\u7d20\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u3053\u3068\u304b\u3089\u30c9\u30e1\u30a4\u30f3\u540d\u306f\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u4e00\u8cab\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u3082\u3057\u3042\u306a\u305f\u306e\u4f1a\u793e\u304c\u65b0\u3057\u3044\u30b5\u30a4\u30c8\u3084\u30c9\u30e1\u30a4\u30f3\u3092\u8d77\u3061\u4e0a\u3052\u308b\u306a\u3089\u3001\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\uff08http:\/\/sub.example.com\/\uff09\u3067\u306f\u306a\u304f\u30b5\u30d6\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\uff08http:\/\/example.com\/sub\/\uff09\u3092\u4f7f\u7528\u3057\u305f\u307b\u3046\u304cGoogle\u304b\u3089\u306e\u8a55\u4fa1\u306f\u9ad8\u304f\u306a\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30c9\u30e1\u30a4\u30f3\u540d\u306b\u30cf\u30a4\u30d5\u30f3\uff08 &#8211; \uff09\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3082\u907f\u3051\u308b\u3079\u304d\u3067\u3059\u3002\u305d\u306e\u7406\u7531\u306f\u30cf\u30a4\u30d5\u30f3\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u30b9\u30d1\u30e0\u30b5\u30a4\u30c8\u3060\u3068\u8a8d\u8b58\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u8d77\u3053\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<h2><span 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