{"id":918,"date":"2018-07-09T11:00:42","date_gmt":"2018-07-09T02:00:42","guid":{"rendered":"https:\/\/blog.markerise.com\/?p=918"},"modified":"2018-07-09T11:29:26","modified_gmt":"2018-07-09T02:29:26","slug":"20180709","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/blog\/glossary\/20180709\/","title":{"rendered":"LTV\u5411\u4e0a\u306b\u3088\u308b\u300c\u592a\u304f\u3066\u9577\u3044\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3065\u304f\u308a\u300d\u304c\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\uff01"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white have_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#ltv\"><span class=\"toc_number toc_depth_1\">1<\/span> LTV\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531<\/a><\/li><li><a href=\"#ltv-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u5177\u4f53\u7684\u306aLTV\u306e\u7b97\u51fa\u65b9\u6cd5<\/a><\/li><li><a href=\"#ltv-3\"><span class=\"toc_number toc_depth_1\">3<\/span> LTV\u3092\u9ad8\u3081\u308b\u306b\u306f\uff1f<\/a><\/li><li><a href=\"#ltv-4\"><span class=\"toc_number toc_depth_1\">4<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u3057\u3066\u306eLTV\u5411\u4e0a\u65bd\u7b56<\/a><\/li><li><a href=\"#i-\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<p>LTV\uff08Life Time Value\uff09\u3068\u306f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u8a33\u3055\u308c\u3001\u4e00\u9867\u5ba2\u304c\u4e00\u5b9a\u671f\u9593\u5185\uff08\u901a\u5e38\u306f\u9577\u671f\u9593\uff09\u306b\u7279\u5b9a\u306e\u4f01\u696d\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u8cfc\u5165\u91d1\u984d\u306a\u3069\u306e\u76f4\u63a5\u7684\u306a\u5229\u76ca\u8ca2\u732e\u3092\u610f\u5473\u3057\u307e\u3059\u304c\u3001\u5e83\u7fa9\u3067\u306f\u3001\u4ed6\u306e\u9867\u5ba2\u3084\u77e5\u4eba\u306b\u5bfe\u3059\u308b\u597d\u5f71\u97ff\uff08\u5546\u54c1\u63a8\u5968\u306a\u3069\uff09\u306b\u3088\u308b\u5229\u76ca\u3082\u542b\u3081\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\n\u307e\u305f\u7406\u8ad6\u7684\u306b\u306f\u305d\u306e\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u3082\u305f\u3089\u3059\u5229\u76ca\u3092\u6307\u3057\u307e\u3059\u304c\u3001\u73fe\u5b9f\u7684\u306b\u306f\u300c\u751f\u6daf\u4fa1\u5024\u300d\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u306e\u3067\u3001\u4e0a\u8a18\u306e\u3068\u304a\u308a3\u5e74\u30845\u5e74\u300110\u5e74\u306a\u3069\u4e00\u5b9a\u671f\u9593\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4eca\u56de\u306f\u3053\u306eLTV\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u89b3\u70b9\u304b\u3089\u306f\u3069\u306e\u3088\u3046\u306a\u610f\u5473\u3092\u6301\u3064\u306e\u304b\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"ltv\">LTV\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531<\/span><\/h2>\n<p>LTV\u306f\u300c\u305d\u306e\u9867\u5ba2\u304c\u3082\u305f\u3089\u3059\u5229\u76ca\u300d\u3092\u8868\u3059\u3082\u306e\u3067\u3059\u306e\u3067\u3001\u3053\u308c\u81ea\u4f53\u304c\u975e\u5e38\u306b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u5f93\u3063\u3066LTV\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5927\u304d\u306a\u76ee\u6a19\u306e1\u3064\u3067\u3059\u3002\u3057\u304b\u3057LTV\u306b\u306f\u305d\u308c\u4ee5\u5916\u306e\u91cd\u8981\u306a\u610f\u5473\u5408\u3044\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>LTV\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531\u306e1\u3064\u306b\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u4e0a\u6607\u304c\u3042\u308a\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u306e\u8ca9\u58f2\u30b3\u30b9\u30c8\u306f\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u305d\u308c\u306e5\u500d\u5fc5\u8981\u3060\u3068\u3082\u8a00\u308f\u308c\u3066\u304a\u308a\uff081\uff1a5\u306e\u6cd5\u5247\uff09\u3001\u9811\u5f35\u3063\u3066\u540d\u524d\u3082\u9854\u3082\u77e5\u3089\u306a\u3044\u65b0\u898f\u9867\u5ba2\u3078\u306e\u8ca9\u58f2\u306b\u591a\u304f\u306e\u30b3\u30b9\u30c8\u3092\u639b\u3051\u3066\u6ce8\u529b\u3059\u308b\u3088\u308a\u3082\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30ea\u30d4\u30fc\u30c8\u9700\u8981\u3092\u559a\u8d77\u3057\u305f\u65b9\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30b9\u30c8\u52b9\u7387\u304c\u826f\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3070\u304b\u308a\u306b\u6ce8\u529b\u3057\u3066\u3044\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u65bd\u7b56\u3092\u307b\u3068\u3093\u3069\u5b9f\u65bd\u3057\u3066\u3044\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u3059\u3050\u306b\u8cb7\u3063\u3066\u3082\u3089\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304a\u5ba2\u69d8\u304c\u76ee\u306e\u524d\u306b\u3044\u308b\u306e\u306b\u3001\u58f0\u3059\u3089\u304b\u3051\u3066\u3044\u306a\u3044\u975e\u5e38\u306b\u3082\u3063\u305f\u3044\u306a\u3044\u72b6\u614b\u3060\u3068\u8a00\u3048\u307e\u3059\u3002\u305d\u3057\u3066\u65e2\u5b58\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u76ee\u6a19\u8a2d\u5b9a\u3084\u52b9\u679c\u691c\u8a3c\u3001\u307e\u305f\u65bd\u7b56\u5bfe\u8c61\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u7279\u5b9a\u306a\u3069\u306bLTV\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001LTV\u306fCPA\uff08Cost Per Acquisition\uff09\u306e\u76ee\u6a19\u5024\u3092\u6b63\u3057\u304f\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306b\u3082\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002CPA\u3068\u306f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3067\u3001\u4e00\u822c\u7684\u306b\u306f\u5546\u54c1\u8ca9\u58f2\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u5229\u76ca\u3092\u4e0a\u9650\u3068\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u7c97\u52291,000\u5186\u306e\u5546\u54c1\u3067\u306f1,000\u5186\u304c\u9867\u5ba2\u7372\u5f97\u306b\u304b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u4e0a\u9650\u3068\u306a\u308a\u3001\u9867\u5ba2\u7372\u5f97\u306b\u305d\u308c\u4ee5\u4e0a\u639b\u3051\u308b\u3068\u640d\u5931\u306b\u306a\u308a\u307e\u3059\u3002\u3082\u3061\u308d\u30931,000\u5186\u3067\u306f\u5229\u76ca\u304c\u51fa\u307e\u305b\u3093\u306e\u3067\u3001\u5b9f\u969b\u306b\u306f\u305d\u308c\u672a\u6e80\u3067\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001LTV\u306e\u8003\u3048\u65b9\u3092\u7528\u3044\u3066\u305d\u306e\u9867\u5ba2\u304c\u5c06\u6765\u306b\u6e21\u3063\u3066\u3082\u305f\u3089\u3059\u5229\u76ca\u7dcf\u984d\u3092\u60f3\u5b9a\u3057\u305f\u5834\u5408\u306f\u3001\u76ee\u6a19CPA\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e0a\u8a18\u306e\u4f8b\u3067LTV\u3092\u6e2c\u308b\u671f\u9593\u30925\u5e74\u3001\u305d\u306e\u5546\u54c1\u306e5\u5e74\u9593\u306e\u60f3\u5b9a\u30ea\u30d4\u30fc\u30c8\u6ce8\u6587\u56de\u6570\u30924\u56de\u3068\u3059\u308b\u3068\u30015\u5e74\u9593\u3067\u5408\u8a0820\u56de\u8cfc\u5165\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u5358\u7d14\u306aLTV\u306f\u7c97\u52291,000\u5186\u00d720\u56de\u306720,000\u5186\u3068\u306a\u308a\u307e\u3059\u3002\u4eee\u306b\u3053\u308c\u304c1\u56de\u306e\u5e83\u544a\u306a\u3069\u3067\u9054\u6210\u3055\u308c\u308b\u3068\u3059\u308c\u3070\u3001CPA\u306e\u4e0a\u9650\u306f20,000\u5186\u307e\u3067\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u65bd\u7b56\u306e\u5e45\u3092\u5e83\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"ltv-2\">\u5177\u4f53\u7684\u306aLTV\u306e\u7b97\u51fa\u65b9\u6cd5<\/span><\/h2>\n<p>LTV\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u8a08\u7b97\u5f0f\u3067\u5ba2\u89b3\u7684\u306b\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u300c\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u300d\u00d7\u300c\u8cfc\u8cb7\u983b\u5ea6\u300d\u00d7\u300c\u671f\u9593\u300d<\/li>\n<\/ul>\n<p>\u4f8b\u3048\u3070\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u304c10,000\u5186\u3001\u8cfc\u8cb7\u983b\u5ea6\u304c\u5e744\u56de\u3001\u671f\u9593\u304c5\u5e74\u3068\u3059\u308b\u3068\u300110,000\u5186\u00d74\u56de\u00d75\u5e74\u3067LTV\u306f200,000\u5186\u3068\u306a\u308a\u307e\u3059\u3002\u5229\u76ca\u3067\u898b\u308b\u5834\u5408\u306f\u5e73\u5747\u5229\u76ca\u7387\u3092\u639b\u3051\u3001\u5e73\u5747\u5229\u76ca\u7387\u304c35\uff05\u306e\u5834\u5408\u3001LTV\u306f70,000\u5186\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u30011\u4eba\u306e\u9867\u5ba2\u304c\u4eca\u5f8c5\u5e74\u9593\u306b\u81ea\u793e\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u304c\u5e73\u574770,000\u5186\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u306a\u3069\u8a08\u7b97\u6839\u62e0\u306b\u306a\u3063\u3066\u3044\u308b\u6570\u5024\u306f\u904e\u53bb\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u5c06\u6765\u4e88\u6e2c\u306b\u306a\u308a\u307e\u3059\u306e\u3067\u305d\u306e\u70b9\u306f\u7559\u610f\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5b9f\u969b\u306b\u306f\u3053\u3053\u304b\u3089\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\u3084\u65e2\u5b58\u5ba2\u7dad\u6301\u8cbb\u7528\u3092\u59cb\u3081\u3055\u307e\u3056\u307e\u306a\u8cbb\u7528\u304c\u5dee\u3057\u5f15\u304b\u308c\u305f\u5f8c\u306e\u91d1\u984d\u304c\u4f01\u696d\u306e\u60f3\u5b9a\u53ce\u76ca\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u5148\u7a0b\u3082\u7533\u3057\u4e0a\u3052\u305f\u3068\u304a\u308a\u3001\u4e00\u822c\u7684\u306b\u306f\u3053\u306e\u91d1\u984d\uff08\u4e0a\u306e\u4f8b\u3067\u306f70,000\u5186\uff09\u304cCPA\u306e\u4e0a\u9650\u5024\u3068\u306a\u308a\u307e\u3059\u3002\uff08\u65bd\u7b56\u306b\u3088\u3063\u3066\u306f\u60f3\u5b9a\u5229\u76ca\u3092\u4e0a\u56de\u308bCPA\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\uff09<\/p>\n<h2><span id=\"ltv-3\">LTV\u3092\u9ad8\u3081\u308b\u306b\u306f\uff1f<\/span><\/h2>\n<p>\u5358\u7d14\u306bLTV\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069\u81ea\u793e\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u3067\u306f\u3069\u306e\u3088\u3046\u306b\u3059\u308c\u3070LTV\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u306e\u7b54\u3048\u306f\u4e0a\u8a18\u306e\u5f0f\u306e\u4e2d\u306b\u65e2\u306b\u3042\u308a\u307e\u3059\u3002\u3059\u306a\u308f\u3061\u3001\u3088\u308a\u591a\u6570\u306e\u5546\u54c1\u307e\u305f\u306f\u9ad8\u984d\u306e\u5546\u54c1\u3092\u3067\u304d\u308b\u3060\u3051\u6ca2\u5c71\u8cfc\u5165\u3044\u305f\u3060\u304d\u3001\u305d\u3057\u3066\u3055\u3089\u306b\u9577\u3044\u671f\u9593\u81ea\u793e\u3068\u304a\u53d6\u5f15\u3092\u3057\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u8cfc\u8cb7\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\u3068\u3057\u3066\u4ee3\u8868\u7684\u306a\u3082\u306e\u306f\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306a\u3069\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u4ed6\u306b\u3082\u30d7\u30ec\u30df\u30a2\u30e0\u7684\u306a\u9ad8\u4ed8\u52a0\u4fa1\u5024\u306e\u5546\u54c1\u30e9\u30a4\u30f3\u3084\u4ed8\u5e2f\u30b5\u30fc\u30d3\u30b9\u3092\u7528\u610f\u3059\u308b\u306a\u3069\u306e\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u8cfc\u8cb7\u983b\u5ea6\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u3084\u306f\u308a\u5546\u54c1\u306e\u54c1\u8cea\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u7b2c\u4e00\u3067\u3059\u3002\u4e00\u5b9a\u4e0a\u306e\u6e80\u8db3\u304c\u306a\u3051\u308c\u3070\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306f\u3042\u308a\u3048\u307e\u305b\u3093\u3002<br \/>\n\u305d\u306e\u4ed6\u306b\u3082\u8cfc\u5165\u5f8c\u306e\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u3084\u60c5\u5831\u63d0\u4f9b\u3092\u5145\u5b9f\u3055\u305b\u305f\u308a\u3001\u9867\u5ba2\u9593\u3084\u9867\u5ba2\u3068\u81ea\u793e\u306e\u95a2\u4fc2\u3092\u89aa\u5bc6\u306b\u3059\u308b\u3088\u3046\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3065\u304f\u308a\u306a\u3069\u3082\u6709\u52b9\u3067\u3059\u3002<br \/>\n\u307e\u305f\u3001\u6b21\u56de\u8cfc\u5165\u6642\u671f\u3092\u4e88\u6e2c\u3057\u3066\u8cfc\u5165\u3092\u4fc3\u3059\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u3063\u305f\u308a\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30a4\u30d9\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u3092\u304a\u85a6\u3081\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3082\u8cfc\u8cb7\u56de\u6570\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u624b\u6cd5\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3088\u308a\u6df1\u304f\u300c\u9867\u5ba2\u3092\u77e5\u308b\u3053\u3068\u3001\u77e5\u3063\u3066\u304a\u304f\u3053\u3068\u300d\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"ltv-4\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u3057\u3066\u306eLTV\u5411\u4e0a\u65bd\u7b56<\/span><\/h2>\n<p>LTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u65bd\u7b56\u306f\u3001\u5206\u304b\u308a\u3084\u3059\u3044\u8868\u73fe\u3092\u3059\u308c\u3070\u300c\u592a\u304f\u9577\u304f\u304a\u5ba2\u69d8\u3068\u304a\u4ed8\u304d\u5408\u3044\u3059\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u308c\u306f\u8a00\u3044\u63db\u3048\u308c\u3070\u300c\u9867\u5ba2\u3092\u3044\u304b\u306b\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u5316\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br \/>\n\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u5316\u306f\u77ed\u671f\u7684\u306a\u65bd\u7b56\u3001\u4f8b\u3048\u3070\u7279\u5178\u4ed8\u304d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u5024\u5f15\u304d\u30bb\u30fc\u30eb\u306a\u3069\u3067\u3060\u3051\u3067\u306f\u306a\u304b\u306a\u304b\u52b9\u679c\u306f\u4e0a\u304c\u308a\u307e\u305b\u3093\u3002\u4e2d\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u304a\u5ba2\u69d8\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3066\u3044\u304f\u3088\u3046\u306a\u3001\u3044\u308f\u3086\u308bCRM\uff08Customer Relationship Management\uff09\u7684\u306a\u767a\u60f3\u304c\u91cd\u8981\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u4e0a\u8a18\u3067\u6319\u3052\u305f\u6b21\u56de\u8cfc\u5165\u6642\u671f\u3092\u4e88\u6e2c\u3057\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u3082\u305d\u306e\u3088\u3046\u306a\u767a\u60f3\u304b\u3089\u751f\u307e\u308c\u3066\u304f\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u5316\u3067\u91cd\u8981\u306b\u306a\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u300c\u9867\u5ba2\u5185\u30b7\u30a7\u30a2\u300d\u3067\u3059\u3002\u9867\u5ba2\u5185\u30b7\u30a7\u30a2\u3068\u306f\u3001\u4e00\u9867\u5ba2\u5185\u3067\u306e\u540c\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u8cfc\u5165\u5272\u5408\u306e\u3053\u3068\u3002\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u7279\u5b9a\u30d6\u30e9\u30f3\u30c9\u306e\u5316\u7ca7\u54c1\u3057\u304b\u4f7f\u308f\u306a\u3044\u5834\u5408\u306f\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u9867\u5ba2\u5185\u30b7\u30a7\u30a2\u306f100\uff05\u3001\u305d\u306e\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u306f0\uff05\u3002\u53e3\u7d05\u306e\u307f\u5225\u30d6\u30e9\u30f3\u30c9\u3092\u4f7f\u3063\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u4f8b\u3048\u3070\u305d\u308c\u305e\u308c95\uff05\u30685\uff05\u306e\u9867\u5ba2\u5185\u30b7\u30a7\u30a2\u3092\u5206\u3051\u5408\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3002<br \/>\n\u9867\u5ba2\u5185\u30b7\u30a7\u30a2\u306f\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff08\u5fe0\u8aa0\u5ea6\uff09\u3092\u8868\u3059\u6307\u6a19\u3060\u3068\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u306e\u3067\u3001\u9867\u5ba2\u5185\u30b7\u30a7\u30a2\u30a2\u30c3\u30d7\u306e\u305f\u3081\u306e\u65bd\u7b56\u304c\u3059\u306a\u308f\u3061\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u5316\u306e\u65bd\u7b56\u3060\u3068\u3082\u8a00\u3048\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4f8b\u3048\u3070\u4f1a\u54e1\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u3084\u30e9\u30f3\u30af\u4ed8\u3051\u30b7\u30b9\u30c6\u30e0\u3001\u30a2\u30d5\u30bf\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5145\u5b9f\u3084\u30e6\u30fc\u30b6\u30fc\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u63d0\u4f9b\u3001\u3055\u3089\u306b\u306f\u9867\u5ba2\u3068\u306e\u5171\u540c\u5546\u54c1\u306e\u958b\u767a\u306a\u3069\u306e\u65bd\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u7bc4\u56f2\u3092\u5e83\u3052\u308b\u3053\u3068\u3067\u3055\u3089\u306b\u53d6\u5f15\u58f2\u4e0a\u9ad8\u3092\u4e0a\u3052\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u5316\u7ca7\u54c1\u306e\u4f8b\u3067\u8a00\u3046\u3068\u3001\u540c\u3058\u30d6\u30e9\u30f3\u30c9\u3067\u751f\u6d3b\u96d1\u8ca8\u306b\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u62e1\u5f35\u3059\u308b\u3068\u3001\u9867\u5ba2\u5185\u30b7\u30a7\u30a2\u304c\u9ad8\u3044\u304a\u5ba2\u69d8\u306f\u81ea\u793e\u306b\u5bfe\u3059\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u3068\u60f3\u5b9a\u3055\u308c\u307e\u3059\u306e\u3067\u3001\u751f\u6d3b\u96d1\u8ca8\u306b\u304a\u3044\u3066\u3082\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u65b0\u305f\u306b\u9078\u629e\u3057\u3066\u3044\u305f\u3060\u3051\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-\">\u307e\u3068\u3081<\/span><\/h2>\n<blockquote>\n<ul>\n<li>LTV\u3068\u306f\u3001\u4e00\u9867\u5ba2\u304c\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u3069\u308c\u3060\u3051\u7279\u5b9a\u4f01\u696d\u306b\u5bfe\u3057\u3066\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u8868\u3059\u6307\u6a19\u306e\u3053\u3068<\/p>\n<\/li>\n<li>\n<p>LTV\u306f\u305d\u308c\u81ea\u8eab\u91cd\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u3060\u304c\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u4e0a\u6607\u3084CPA\u306e\u7b97\u51fa\u6839\u62e0\u3068\u3057\u3066\u5229\u7528\u3055\u308c\u308b\u3053\u3068\u306a\u3069\u304b\u3089\u3082\u91cd\u8981\u8996\u3055\u308c\u308b<\/p>\n<\/li>\n<li>\n<p>LTV\u306f\u300c\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u00d7\u8cfc\u8cb7\u983b\u5ea6\u00d7\u671f\u9593\u300d\u3067\u7b97\u51fa\u3055\u308c\u308b<\/p>\n<\/li>\n<li>\n<p>LTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u4f1a\u54e1\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u3084\u30e9\u30a4\u30d5\u30a4\u30d9\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u9867\u5ba2\u5185\u30b7\u30a7\u30a2\u3092\u4e0a\u3052\u308b\u65bd\u7b56\u304c\u6709\u52b9<\/p>\n<\/li>\n<\/ul>\n<\/blockquote>\n<p>BtoB\u53d6\u5f15\u306b\u304a\u3044\u3066\u306f\u3001\u4f8b\u3048\u3070\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u81ea\u793e\u3067\u30b5\u30fc\u30d0\u3084\u30bd\u30d5\u30c8\u30a6\u30a8\u30a2\u3092\u8cfc\u5165\u3059\u308b\u5f62\u614b\u3088\u308a\u3082\u30af\u30e9\u30a6\u30c9\u3092\u6d3b\u7528\u3057\u305f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u65b9\u5f0f\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5f62\u614b\u304c\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u305d\u3046\u306a\u308b\u3068\u6b63\u306b\u9867\u5ba2\u5185\u30b7\u30a7\u30a2\u306e\u596a\u3044\u5408\u3044\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u4eca\u5f8c\u300c\u30b5\u30fc\u30d3\u30b9\u5316\u300d\u304c\u9032\u3080\u696d\u754c\u306b\u304a\u3044\u3066\u306f\u7279\u306b\u3001LTV\u306e\u8003\u3048\u65b9\u306b\u57fa\u3065\u3044\u305f\u304a\u5ba2\u69d8\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u304c\u3088\u308a\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LTV\uff08Life Time Value\uff09\u3068\u306f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u8a33\u3055\u308c\u3001\u4e00\u9867\u5ba2\u304c\u4e00\u5b9a\u671f\u9593\u5185\uff08\u901a\u5e38\u306f\u9577\u671f\u9593\uff09\u306b\u7279\u5b9a\u306e\u4f01\u696d\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u4eca\u56de\u306f\u3053\u306eLTV\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u89b3\u70b9\u304b\u3089\u306f\u3069\u306e\u3088\u3046\u306a\u610f\u5473\u3092\u6301\u3064\u306e\u304b\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"author":1,"featured_media":925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/posts\/918"}],"collection":[{"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/comments?post=918"}],"version-history":[{"count":12,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/posts\/918\/revisions"}],"predecessor-version":[{"id":933,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/posts\/918\/revisions\/933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/media\/925"}],"wp:attachment":[{"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/media?parent=918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/categories?post=918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markerise.com\/blog\/wp-json\/wp\/v2\/tags?post=918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}