{"id":71,"date":"2021-03-13T15:45:47","date_gmt":"2021-03-13T06:45:47","guid":{"rendered":"https:\/\/www.markerise.com\/guide-ma\/?p=71"},"modified":"2021-05-10T19:10:57","modified_gmt":"2021-05-10T10:10:57","slug":"btob","status":"publish","type":"post","link":"https:\/\/www.markerise.com\/guide-ma\/btob\/","title":{"rendered":"\u306a\u305cBtoB\u4f01\u696d\u306b\u306fMA\u30c4\u30fc\u30eb\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">BtoB\u4f01\u696d\u306bMA\u30c4\u30fc\u30eb\u304c\u6c42\u3081\u3089\u308c\u308b\u7406\u7531<\/h2>\n\n\n\n<p>BtoB\u4f01\u696d\u306bMA\u30c4\u30fc\u30eb\u304c\u5fc5\u8981\u306a\u7406\u7531\u306f\u3001\u5e02\u5834\u306b\u300c4\u3064\u306e\u5909\u5316\u300d\u304c\u8d77\u304d\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u5909\u5316\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-table\"><table><tbody><tr><td bgcolor=\"#ecf6fd\">\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9<\/td><td bgcolor=\"#ecf6fd\">\u8a8d\u77e5<\/td><td bgcolor=\"#ecf6fd\">\u8abf\u67fb<\/td><td bgcolor=\"#ecf6fd\">\u6bd4\u8f03<\/td><td bgcolor=\"#ecf6fd\">\u30ea\u30d4\u30fc\u30c8<\/td><\/tr><tr><td bgcolor=\"#f5f5f5\">\u65bd\u7b56\u4f8b<\/td><td>\u30fbSNS<br>\u30fb\u30d6\u30ed\u30b0<br>\u30fb\u8a18\u4e8b<br>\u30fb\u52d5\u753b<br>\u30fb\u5e83\u544a<\/td><td>\u30fbSEO<br>\u30fbeBook<br>\u30fb\u30e1\u30eb\u30de\u30ac<br>\u30fb\u6d3b\u7528\u4e8b\u4f8b<\/td><td>\u30fb\u88fd\u54c1\u30da\u30fc\u30b8<br>\u30fb\u5229\u7528\u8005\u306e\u58f0<br>\u30fb\u4fa1\u683c\u8868<br>\u30fb\u30c7\u30e2\u52d5\u753b<\/td><td>\u30fb\u5404\u7a2e\u30b5\u30dd\u30fc\u30c8<br>\u30fb\u4f1a\u54e1\u7528\u30b5\u30a4\u30c8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u8a8d\u77e5\u304b\u3089\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u307e\u3067\u3092\u542b\u3093\u3060\u5e83\u3044\u7bc4\u56f2\u3092\u30ab\u30d0\u30fc\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8abf\u67fb\u306e\u6bb5\u968e\u3067\u306f\u30d7\u30c3\u30b7\u30e5\u578b\u306e\u300c\u30e1\u30eb\u30de\u30ac\u300d\u3082\u7528\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u306e\u624b\u6cd5\u304c\u4e3b\u306b\u300c\u8a8d\u77e5\u300d\u306e\u6bb5\u968e\u3067\u52b9\u679c\u304c\u306a\u3044\u304b\u3089\u3067\u3059\u3002\u81ea\u793e\u88fd\u54c1\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306a\u3089\u3001\u30e1\u30eb\u30de\u30ac\u3084\u96fb\u8a71\u55b6\u696d\u306a\u3069\u306e\u30d7\u30c3\u30b7\u30e5\u578b\u55b6\u696d\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u91cd\u8981\u306a\u306e\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3092\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5c4a\u3051\u308b\u3053\u3068\u300d\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5404\u6bb5\u968e\u3067\u9069\u5207\u306a\u5bfe\u5fdc\u304c\u3067\u304d\u308bMA\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u5411\u3092\u628a\u63e1\u3067\u304d\u308b\u300cWeb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6a5f\u80fd\u300d\u3084\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u884c\u52d5\u306b\u5fdc\u3058\u3066\u81ea\u52d5\u7684\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5909\u3048\u308b\u300c\u30b7\u30ca\u30ea\u30aa\u6a5f\u80fd\u300d\u306a\u3069\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u55b6\u696d\u30b9\u30bf\u30a4\u30eb\u306e\u5909\u5316<\/h3>\n\n\n\n<p>\u30d0\u30d6\u30eb\u5d29\u58ca\u3092\u304d\u3063\u304b\u3051\u306b\u3001\u4f01\u696d\u5074\u3082\u300c\u696d\u7e3e\u62e1\u5927\u300d\u304b\u3089\u300c\u30b3\u30b9\u30c8\u524a\u6e1b\u300d\u3078\u3068\u53ce\u76ca\u78ba\u4fdd\u306e\u30b9\u30bf\u30a4\u30eb\u3092\u5927\u304d\u304f\u5909\u3048\u307e\u3057\u305f\u3002\u767a\u6ce8\u304c\u4e0d\u900f\u660e\u306a\u898b\u8fbc\u307f\u5ba2\u306b\u5272\u304f\u6642\u9593\u3092\u300c\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u300d\u3068\u5224\u65ad\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u308b\u306e\u306f\u3001\u3042\u308b\u610f\u5473\u5f53\u7136\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u6210\u7d04\u306e\u53ef\u80fd\u6027\u304c\u66d6\u6627\u306a\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u5bfe\u5fdc\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u6642\u9593\u3082\u596a\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u300c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd\u300d\u306a\u3069\u3067\u898b\u8fbc\u307f\u5ba2\u306e\u512a\u5148\u9806\u4f4d\u3092\u53ef\u8996\u5316\u3059\u308bMA\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u4f01\u696d\u304cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4e3b\u8ef8\u306b\u3057\u3066\u3082\u3001\u30cd\u30c3\u30c8\u4e0a\u3067\u306e\u5546\u8ac7\u5b8c\u7d50\u306f\u8003\u3048\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u4f01\u696d\u5074\u3082\u9867\u5ba2\u5074\u3082\u3001\u6700\u7d42\u7684\u306b\u306f\u300c\u9762\u8ac7\u300d\u3092\u6c42\u3081\u308b\u306f\u305a\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u3082\u3001MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u300c\u55b6\u696d\u62c5\u5f53\u8005\u304c\u8cfc\u5165\u78ba\u5ea6\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u306b\u4f1a\u3048\u308b\u4ed5\u7d44\u307f\u300d\u3092\u4f5c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u306e\u5909\u5316<\/h3>\n\n\n\n<p>\u5f93\u6765\u306f\u3001\u4f01\u696d\u306e\u30ad\u30fc\u30de\u30f3\u304c\u5546\u6750\u3092\u691c\u8a0e\u3057\u3066\u5c0e\u5165\u3092\u6c7a\u3081\u308b\u300c\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u578b\u300d\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u73fe\u5728\u3067\u306f\u3001PDCA\u3092\u56de\u3059\u62c5\u5f53\u8005\u304c\u5546\u6750\u3092\u691c\u8a0e\u3059\u308b\u300c\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u578b\u300d\u3078\u3068\u5909\u308f\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u304c\u5909\u308f\u308a\u3064\u3064\u3042\u308b\u539f\u56e0\u306f\u3001\u5546\u6750\u306e\u8907\u96d1\u5316\u3068\u591a\u69d8\u5316\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u901a\u5e38\u696d\u52d9\u304c\u5fd9\u3057\u3044\u62c5\u5f53\u8005\u307b\u3069\u3001\u5f79\u7acb\u3064\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u6b32\u3057\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u60c5\u5831\u767a\u4fe1\u306b\u306f\u3001MA\u30c4\u30fc\u30eb\u306e\u300c\u30b7\u30ca\u30ea\u30aa\u6a5f\u80fd\u300d\u3084\u300c\u30e1\u30fc\u30eb\u914d\u4fe1\u6a5f\u80fd\u300d\u304c\u6709\u52b9\u3067\u3059\u3002\u60c5\u5831\u63d0\u4f9b\u3092\u81ea\u52d5\u5316\u3059\u308c\u3070\u3001\u4eba\u7684\u306a\u8ca0\u62c5\u3092\u8efd\u6e1b\u3057\u306a\u304c\u3089\u6a5f\u4f1a\u306e\u640d\u5931\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u5909\u5316<\/h3>\n\n\n\n<p>\u8fd1\u5e74\u3067\u306f\u3001BtoB\u4f01\u696d\u306b\u3082One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u53d6\u308a\u7d44\u307f\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u300c\u500b\u300d\u3067\u6349\u3048\u308b\u6982\u5ff5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u3092\u300c\u96c6\u56e3\u300d\u3067\u6349\u3048\u308b\u30de\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30c6\u30ec\u30d3\u3084\u30e9\u30b8\u30aa\u306eCM\u3001\u96d1\u8a8c\u5e83\u544a\u306a\u3069\u306e\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3092\u5229\u7528\u3057\u3066\u8a8d\u77e5\u3092\u62e1\u5927\u3055\u305b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u3068\u5c0e\u304f\u8003\u3048\u65b9\u3067\u3059\u3002\u4e00\u65b9\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u300c\u500b\u300d\u306b\u7740\u76ee\u3059\u308bOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8da3\u5473\u55dc\u597d\u3084\u8cfc\u5165\u5c65\u6b74\u306b\u5fdc\u3058\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u3068\u7e4b\u3052\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MA\u30c4\u30fc\u30eb\u3068One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h2>\n\n\n\n<p>\u9069\u5207\u306aOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"list-panel\"><li>\u5546\u8ac7\u6210\u7d04\u7387\u306e\u5411\u4e0a<\/li><li>\u9867\u5ba2\u5358\u4fa1\u306e\u5897\u52a0<\/li><li>\u5229\u7528\u671f\u9593\u306e\u6539\u5584<\/li><\/ul>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u6539\u5584\u52b9\u679c\u306bMA\u30c4\u30fc\u30eb\u304c\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5546\u8ac7\u6210\u7d04\u7387\u304c\u4e0a\u304c\u308b<\/h3>\n\n\n\n<p>One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306fWeb\u4e0a\u306e\u884c\u52d5\u5c65\u6b74\u3092\u5143\u306b\u884c\u3046\u305f\u3081\u3001\u6b63\u78ba\u3067\u52b9\u7387\u7684\u306a\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u306e\u8cfc\u8cb7\u78ba\u5ea6\u306b\u5fdc\u3058\u3066\u63d0\u4f9b\u3059\u308b\u60c5\u5831\u3092\u5909\u3048\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001\u884c\u52d5\u5c65\u6b74\u306e\u89e3\u6790\u306b\u306f\u3001MA\u30c4\u30fc\u30eb\u306e\u300cWeb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6a5f\u80fd\u300d\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u8cfc\u8cb7\u78ba\u5ea6\u306b\u5fdc\u3058\u305f\u60c5\u5831\u306e\u63d0\u4f9b\u306b\u306f\u300c\u30b7\u30ca\u30ea\u30aa\u6a5f\u80fd\u300d\u304c\u4f7f\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u5358\u4fa1\u304c\u5897\u3048\u308b<\/h3>\n\n\n\n<p>One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u4fdd\u5b58\u3055\u308c\u305f\u9867\u5ba2\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u884c\u52d5\u5c65\u6b74\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002\u8a73\u7d30\u306b\u5206\u985e\u3055\u308c\u305f\u9867\u5ba2\u60c5\u5831\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u53ef\u80fd\u3067\u3059\u3002MA\u30c4\u30fc\u30eb\u306b\u306f\u3001\u9867\u5ba2\u306e\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u300c\u30ea\u30fc\u30c9\u7ba1\u7406\u6a5f\u80fd\u300d\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5229\u7528\u671f\u9593\u306e\u6539\u5584<\/h3>\n\n\n\n<p>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306fCRM\u306e\u9818\u57df\u3067\u3059\u304c\u3001CRM\u3068\u9023\u643a\u3067\u304d\u308bMA\u30c4\u30fc\u30eb\u3082\u3042\u308a\u307e\u3059\u3002\u6210\u7d04\u5f8c\u306e\u4e01\u5be7\u3067\u9069\u5207\u306a\u30b5\u30dd\u30fc\u30c8\u304c\u884c\u3048\u308c\u3070\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3084\u5229\u7528\u671f\u9593\u306e\u6539\u5584\u306b\u7e4b\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">BtoB\u3067\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u91cd\u8996\u3055\u308c\u308b\u7406\u7531<\/h4>\n\n\n\n<p>\u9867\u5ba2\u304c\u5951\u7d04\u304b\u3089\u89e3\u7d04\u307e\u3067\u306e\u671f\u9593\u5185\uff08\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\uff09\u3067\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u7dcf\u984d\u3092\u300cLTV\uff08Life Time 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